{"id":16905,"date":"2023-10-04T07:00:05","date_gmt":"2023-10-04T12:00:05","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=16905"},"modified":"2023-12-07T21:33:26","modified_gmt":"2023-12-07T21:33:26","slug":"honesty-in-book-marketing","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/honesty-in-book-marketing\/","title":{"rendered":"Honesty in book marketing: Where do you fit in?"},"content":{"rendered":"<pre><em>How do you feel about honesty in book marketing? Is it important to your readers, or can you continually stretch the truth? <\/em><\/pre>\n<p>Last week, I received an email from a professional acquaintance announcing, \u201cSo we became the #1 book on Amazon.\u201d<\/p>\n<p>Whoa! A parenting book was Amazon\u2019s top-selling book? How did the author knock out Cassidy Hutchinson\u2019s \u201cEnough\u201d or the Elon Musk biography?<\/p>\n<p>And how did a book using a pay-to-play author services company do it?<\/p>\n<p>Trust me, I was beyond impressed.<\/p>\n<p>Until I wasn\u2019t.<\/p>\n<h2>Smoke and mirrors<\/h2>\n<p>I pulled up Amazon\u2019s best-seller list and discovered that this \u201cbest-seller\u201d wasn\u2019t \u201cthe #1 book on Amazon.\u201d It wasn\u2019t even in the top 50.<\/p>\n<p>But it <em>was<\/em> the \u201c#1 new release\u201d in the Motherhood category.<\/p>\n<p><em>Ohhhhhh. <\/em><\/p>\n<p><strong>When this individual wrote, \u201cthe #1 book on Amazon,\u201d they meant, \u201c#1 new release in the Motherhood category.\u201d<\/strong><\/p>\n<h2>Now I feel foolish<\/h2>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/3ohs7KViF6rA4aan5u\" width=\"480\" height=\"354\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/giphy.com\/gifs\/simpsons-homer-bushes-3ohs7KViF6rA4aan5u\">via GIPHY<\/a><\/p>\n<p>They sucked me in, and I felt tricked. Duped. Manipulated. Now I feel foolish.<\/p>\n<p>I admire the author. We\u2019re connected on social media. Normally in a launch situation when I have some connection to the author and I\u2019m sure it\u2019s a good book (and I\u2019m certain this one is), I\u2019ll share information about it with my social networks.<\/p>\n<p>And, yeah, my networks include young mothers and grandparents who buy parenting books as gifts for their daughters.<\/p>\n<p>But not this time.<\/p>\n<p><strong>By making me feel foolish, they have lost my trust.<\/strong><\/p>\n<p>They\u2019ll be fine without my support, of course. (I\u2019m not delusional.) But if I feel this way, it\u2019s likely that a few others who received the email do, too, right?<\/p>\n<p>The last thing you want to do, no matter what you\u2019re marketing, is lose your fans\u2019 trust.<\/p>\n<p>[novashare_tweet tweet=&#8221;The last thing you want to do, no matter what you\u2019re marketing, is lose your fans\u2019 trust.&#8221; hide_hashtags=&#8221;true&#8221;]<\/p>\n<h2>3 ways to display honesty in book marketing<\/h2>\n<p>Here are three easy ways to make sure your marketing is honest enough to retain the trust you\u2019ve established with readers.<\/p>\n<h3><strong>1. Stick to the facts.<\/strong><\/h3>\n<p>Avoid \u201calternative\u201d facts.<\/p>\n<p>Your book is only the top seller on Amazon if it is, indeed, ranked number one on <a href=\"https:\/\/www.amazon.com\/best-sellers-books-Amazon\/zgbs\/books\/ref=zg_bs_nav_books_0\">the best-seller list<\/a>.<\/p>\n<p>If you\u2019ve achieved category best-seller status, bask in the glory. Adding the word \u201ccategory\u201d gives your message authenticity and accuracy while still allowing you to claim that impressive \u201cbest-seller\u201d status.<\/p>\n<p>Plus, adding the word \u201ccategory\u201d doesn\u2019t diminish your accomplishment.<\/p>\n<p>[novashare_tweet tweet=&#8221;Your book is only the top seller on Amazon if it is, indeed, ranked number one on the best-seller list.&#8221; hide_hashtags=&#8221;true&#8221;]<\/p>\n<h3><strong>2. Don\u2019t underestimate readers\u2019 intelligence.<\/strong><\/h3>\n<p>I got sucked in by the \u201c#1 on Amazon\u201d email because the author has a huge platform. In addition, she and her husband\/business partner are professional marketers. If anyone could turn a parenting book into the top-seller on Amazon, it\u2019s them.<\/p>\n<p>It was a plausible claim.<\/p>\n<p>Readers understand this. If they know you\u2019re \u201cinternet famous\u201d or if you\u2019ve published blockbusters already, they\u2019ll believe that your book actually could be \u201c#1 on Amazon.\u201d<\/p>\n<p>But does that describe your track record? If it doesn\u2019t, that \u201c#1 on Amazon\u201d claim won\u2019t fly. Readers know how these things work, so they\u2019re increasingly skeptical.<\/p>\n<p><strong>3. Showcase your true accomplishments.<\/strong><\/p>\n<p>Answer these questions to identify potential accomplishments you can showcase without stretching the truth:<\/p>\n<ul>\n<li>Has your book been honored with <a href=\"https:\/\/buildbookbuzz.com\/book-awards\/\">an award<\/a>?<\/li>\n<li>Have you won writing awards, or have any of your short stories appeared in publications?<\/li>\n<li>Have you received industry recognition for knowledge or expertise that\u2019s relevant to your book?<\/li>\n<li>What fabulous things have <a href=\"https:\/\/buildbookbuzz.com\/9-places-to-look-for-readers-who-write-reviews\/\">early readers<\/a> said about your book? Have any luminaries or <a href=\"https:\/\/buildbookbuzz.com\/who-should-you-ask-to-endorse-your-book\/\">influencers praised it<\/a>?<\/li>\n<li>Did the book achieve category best-seller status, even for a brief period? (And did you grab a screenshot?)<\/li>\n<\/ul>\n<p>Don\u2019t discount any achievement. Claim it, own it, share it.<\/p>\n<p>It\u2019s okay if you haven\u2019t experienced any of this, by the way. \u201cAccomplishments\u201d aren\u2019t a necessity. But they\u2019re a valid alternative to the smoke and mirrors approach that can mislead or confuse.<\/p>\n<h2>How much do you value your readers\u2019 trust?<\/h2>\n<p>You get to decide how you might or might not stretch the truth in your book marketing.<\/p>\n<p>I choose honesty and transparency. <strong>You might think my approach is too rigid. And, hey, you might be right.<\/strong> But just as I\u2019m transparent because that\u2019s what I\u2019m comfortable with, you need to proceed with what works best for you.<\/p>\n<p>I encourage you to look at things through your readers\u2019 eyes first, though. I trusted the author who sent me that \u201c#1 on Amazon\u201d email. That trust was undermined by one sentence.<\/p>\n<p>I\u2019ll get over it, as will your readers. But I move forward with even more skepticism than I had before that message dropped into my inbox.<\/p>\n<p><em>Have you ever felt tricked by marketing for any type of product? Please tell us about it in a comment!<\/em><\/p>\n<hr \/>\n<p><em>Don\u2019t know how to get the influencer endorsements and testimonials for your book that convince readers that it\u2019s a great read? I\u2019ve got everything you need in the multi-media program, \u201c<strong><a href=\"https:\/\/build-book-buzz.teachable.com\/p\/blurbs-endorsements-and-testimonials\">Blurbs, Endorsements, and Testimonials: How to Get Experts, Authorities, Celebrities, and Others to Endorse Your Book<\/a><\/strong>.\u201d Get details <a href=\"https:\/\/build-book-buzz.teachable.com\/p\/blurbs-endorsements-and-testimonials\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2023\/10\/Honesty-in-book-marketing-Where-do-you-fit-in.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16910\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2023\/10\/Honesty-in-book-marketing-Where-do-you-fit-in.png\" alt=\"honesty in book marketing\" width=\"620\" height=\"413\" \/><\/a><\/p>\n<p>Last week, I received an email from a professional acquaintance announcing, \u201cSo we became the #1 book on Amazon.\u201d<\/p>\n<p>Whoa! A parenting book was Amazon\u2019s top-selling book? How did the author knock out Cassidy Hutchinson\u2019s \u201cEnough\u201d or the Elon Musk biography?<\/p>\n<p>And how did a book using a pay-to-play author services company do it?<\/p>\n<p>Trust me, I was beyond impressed.<\/p>\n<p>Until I wasn\u2019t.<\/p>\n","protected":false},"author":4,"featured_media":19318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[157,11],"tags":[632,974,43,1615,1616],"class_list":["post-16905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stuff-that-annoys-me","category-tactics","tag-author-email-marketing","tag-book-launch-mistakes","tag-book-marketing","tag-honesty","tag-integrity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Honesty in book marketing: Where do you fit in? - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"How do you feel about honesty in book marketing? 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