{"id":16939,"date":"2023-11-01T07:00:14","date_gmt":"2023-11-01T12:00:14","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=16939"},"modified":"2023-12-07T21:33:24","modified_gmt":"2023-12-07T21:33:24","slug":"4-promising-new-social-networks-for-book-marketing-in-2023","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/4-promising-new-social-networks-for-book-marketing-in-2023\/","title":{"rendered":"4 promising new social networks for book marketing in 2023"},"content":{"rendered":"
Technological innovations are leading to new social networks for book marketing. Are any of them a good fit for you and your book?<\/pre>\n
The book marketing landscape has changed dramatically since my first book was published in 1995(!). Social media didn\u2019t exist then, so publishers used publicity, advertising, direct mail, word of mouth, and bookstores to tell readers about books.<\/p>\n
Today, social networks can be an important part of an author\u2019s book marketing plan<\/a>. Unlike the more traditional (and still valid) marketing options, social platforms provide an easy way to engage directly with readers.<\/p>\n
And there are more and more of them.<\/p>\n
Innovation generates more options<\/h2>\n
Not surprisingly, as technology evolves, innovators create new social networks authors can use for book marketing. Facebook, LinkedIn, Pinterest, Instagram<\/a>, TikTok<\/a>, and Twitter\/X (despite a decline in users) remain the most popular.<\/p>\n
But they have more competition than ever.<\/p>\n
Some of the newest platforms are quite niche. Others, though, reach a more general audience and function as alternatives to platforms you\u2019re already familiar with, especially Twitter\/X.<\/p>\n
Check out these new social networks for book marketing<\/h2>\n
Here are the four I\u2019m hearing about the most that appear to offer potential for connecting and engaging with readers.<\/p>\n
#1. Threads<\/strong><\/h3>\n
\"threads<\/a>Because you use your Instagram profile to log in to Threads<\/strong><\/a>, the text-centric network launched this July by Meta<\/strong> (Facebook and Instagram) as a Twitter\/X alternative gained users quickly.<\/p>\n
Simply download the app and use your Instagram login to begin creating your own \u201cthreads\u201d \u2013 posts. You\u2019ll see posts from people you follow on Instagram, too.<\/p>\n
Like, comment, and share just as you do on other social networks.<\/p>\n
While you can add images and videos to a thread, that\u2019s really Instagram\u2019s thing. Use Threads in a way that\u2019s more like how you use Twitter\/X. For most, that\u2019s posting \u201chere\u2019s where I\u2019m at right now\u201d commentary.<\/p>\n
Here\u2019s Business Insider\u2019s guide<\/a> to getting started with Threads.<\/p>\n
Who uses Threads?<\/strong> Most are already Instagram users, but this app skews male<\/a> right now \u2013 68% male to 32% female. It\u2019s a young group<\/a>, too. Just over one-third are ages 18-24.<\/p>\n
#2. Mastodon<\/strong><\/h3>\n
\"mastodon<\/a>People in my network are buzzing about Mastodon<\/a>, an ad-free Twitter alternative.<\/p>\n
Two features distinguish Mastodon from more established social networks:<\/strong><\/p>\n