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{"id":1848,"date":"2012-03-27T17:02:35","date_gmt":"2012-03-27T17:02:35","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=1848"},"modified":"2012-03-27T17:02:35","modified_gmt":"2012-03-27T17:02:35","slug":"7-killer-book-marketing-tips-for-fiction","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/7-killer-book-marketing-tips-for-fiction\/","title":{"rendered":"7 killer book marketing tips for fiction"},"content":{"rendered":"

\"\"<\/a>There\u2019s no question that it\u2019s harder to promote fiction than it is nonfiction (and let\u2019s not even talk about poetry). But it pains me to hear from novelists who think that all they can do to get\u00a0exposure is beg for reviews, run Twitter contests<\/a>, and buy Facebook ads. There\u2019s so much more you can do to get your book title in front of people \u2013 and your novel deserves it, whether it’s science fiction, an espionage or political thriller, a cozy mystery, or hen lit.<\/p>\n

Be open to the possibilities \u2013 give\u00a0one or two of these seven suggestions a try and evaluate the results. You have nothing to lose, and much to gain.<\/p>\n

1. Support your book with a good website designed by a professional.<\/h2>\n

Your website has to be as good as your writing. Use your site to help us connect with you as an individual, not as a lofted author. Mystery writer Libby Fischer Hellman\u2019s site <\/a>helps us get to know her better by including video interviews and links to other media exposure. Sandra Poirier Diaz, president of book PR firm Smith Publicity, defines the two most important fiction author website must-haves in our audio program, \u201cNine Novel Ways to Promote Fiction<\/a>.\u201d<\/p>\n

2. Use your content to identify promotion allies.<\/h2>\n

This could be your secret weapon because honestly, not enough novelists are doing this. Camille Noe Pag\u00e1n\u2019s novel, The Art of Forgetting<\/a><\/em>, tells the story of what happens to a friendship when one of the friends suffers a traumatic brain injury, so Pag\u00e1n partnered with the Bob Woodruff Foundation (Woodruff suffered a brain injury while covering the Iraq war for ABC-TV). Look, too, at your characters\u2019 professions \u2013 there\u2019s an association for just about every occupation. Send a copy of the book with a letter outlining promotional possibilities and what’s in it for them. You might offer to speak at their national meeting, write for their member publication, or offer a discount to members.<\/p>\n

3. Think beyond book reviews.<\/h2>\n

Book reviews <\/a>are valuable and securing them should be on any author or publisher’s book promotion to-do list, but your novel deserves more widespread, long-term, and ongoing exposure than it can get through reviews alone. (Dana Lynn Smith\u2019s How to Get Your Book Reviewed<\/em><\/a> is a valuable resource for this!) You want the press to talk about your book for as long as it\u2019s available for purchase.<\/p>\n

4. Use the nonfiction nuggets in your manuscript to create newsworthy material for media outlets.<\/h2>\n

Is your protagonist a radio jock? The morning drive time personalities would love to interview you by phone. Is she a jilted wife starting over in the workforce as \u2013 let\u2019s say \u2013 an account executive at a high-flying packaging design firm who finds love with her client at a consumer products company? You’ve got publicity opportunities with the packaging and marketing trade magazines. What about locations, products, or services in your novel? And a brand name product that plays a key role\u00a0could get your book into that brand’s employee newsletter. If you’re writing your novel now, work in some nonfiction nuggets you can capitalize on later.<\/p>\n

5. Take advantage of holidays, special occasions, annual events, and seasonal stories.<\/h2>\n

As Diaz explains in \u201cNine Novel Ways to Promote Fiction,<\/a>\u201d you want to constantly look for special days or occasions you can connect your book to. She cited one of her clients, Paul Harrington, self-published author of Epiphany: The untold epic journey of the magi<\/a><\/em>, whose publicity success included a bylined article in the Washington Post<\/em> <\/a>linked to \u2013 what else \u2013 the Epiphany. There\u2019s a holiday for just about everything. Hitch your book to one of them and use it to get into the news. (Use the monthly calendars at Holiday Insights <\/a>for inspiration.)<\/p>\n

6. Leverage what you uncovered while writing your book.<\/h2>\n

Did you learn about a period in history or a specific region? Use this knowledge as a springboard for publicity. The author of a historical romance\u00a0novel set in South Carolina, for example, can write and distribute a news release announcing the top romantic attractions in that state or pitch local newspapers or regional magazines on an article about the state\u2019s most romantic date destinations. Your goal is to be quoted as an expert source because this requires using your book title as one of your credentials.<\/p>\n

7. Get social.<\/h2>\n

Focus on one or two social networking sites and master the most effective and appropriate ways to use them to promote your book. Rachel Simon, author of The New York Times<\/em> bestseller The Story of Beautiful Girl<\/a><\/em>, suspects that her book\u2019s Twitter visibility <\/a>had a lot to do with Jennifer Weiner\u2019s selection of the book as a top \u201cToday Show\u201d beach read<\/a>. \u201cUsing Twitter effectively really got that book a higher level of visibility,\u201d Simon says.<\/p>\n

And this is just the beginning. My 75-minute interview with Diaz <\/a>offers more ideas and how-to information. But I’m wondering: What has been your most successful tactic for promoting fiction? Please tell us about it.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\"<\/a>There\u2019s no question that it\u2019s harder to promote fiction than it is nonfiction (and let\u2019s not even talk about poetry). But it pains me to hear from novelists who think that all they can do to get exposure is beg for reviews, run Twitter contests<\/a>, and buy Facebook ads. There\u2019s so much more you can do to get your book title in front of people \u2013 and your novel deserves it, whether it’s science fiction, an espionage or political thriller, a cozy mystery, or hen lit.<\/p>\n

Be open to the possibilities \u2013 give one or two of these seven suggestions a try and evaluate the results. You have nothing to lose, and much to gain.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,20,11],"tags":[50,62,63],"class_list":["post-1848","post","type-post","status-publish","format-standard","hentry","category-book-publicity","category-news","category-tactics","tag-fiction","tag-marketing-fiction","tag-promoting-fiction"],"yoast_head":"\n7 killer book marketing tips for fiction - Build Book Buzz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandra.oddjar.com\/7-killer-book-marketing-tips-for-fiction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 killer book marketing tips for fiction - Build Book Buzz\" \/>\n<meta property=\"og:description\" content=\"There\u2019s no question that it\u2019s harder to promote fiction than it is nonfiction (and let\u2019s not even talk about poetry). 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