wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /srv/users/sandra/apps/sandra/public/wp-includes/functions.php on line 6114Article marketing allows authors to do more of what they love -- writing -- and less of what many don't -- talking. Is it a fit for you?<\/em><\/pre>\nAre you looking for a free way to reach more readers with information about your book? One that lets you do more of what you’re good at — writing? And that lets you leverage what you’ve already written?<\/p>\n
One of the most efficient ways to promote your book online is through \u201carticle marketing.\u201d With this tactic, you write and share short, informative, bylined articles related to your book\u2019s topic.<\/p>\n
\u201cShare\u201d means publishing the articles on:<\/p>\n
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- Your website<\/li>\n
- Article directory sites that others use to find content for their newsletters, websites, and blogs<\/li>\n
- LinkedIn<\/li>\n
- Blogging sites such as Medium<\/li>\n
- Other websites as guest blog posts or site content<\/li>\n<\/ul>\n
[novashare_tweet tweet=”One of the most efficient ways to promote your book online is through \u201carticle marketing.\u201d You write and share short, informative, bylined articles related to your book\u2019s topic.” hide_hashtags=”true”]<\/p>\n
Why article marketing works<\/h2>\n
The articles you write for this purpose aren’t a<\/span>bout you or your book. They aren’t overtly promotional. This is editorial content, not advertising. Think newspaper article, not advertisement.<\/span><\/p>\n
Instead, you’re providing a preview of sorts of what people need to know from your book, whether it’s fiction or nonfiction.<\/span><\/p>\n
As an example, here’s one of my evergreen articles published on the article directory site, Ezinearticles.com: “6 Surefire Ways to Promote Your Novel<\/a>.”<\/p>\n
Here’s what’s in it for you:<\/p>\n
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- Each article includes an author resource box — “about the author” — at the end. I recommend that authors include a one-to-two-sentence bio, website URL, book title, and a call to action<\/strong>. That might be “Learn more about the book on [retail site of your choice URL]” or “Sign up for my free and helpful weekly newsletter at [newsletter sign up (opt-in) page on your site].” <\/span>When others use your article, they’re required to include that resource box.<\/li>\n
- Links back to your site in the article or reource box help with <\/strong>SEO<\/strong> — search engine optimization<\/a> — which relates to search engines finding your site.<\/li>\n
- You’re helping your target audience see what they might get from your book, which could make them more inclined to buy it<\/strong>.<\/li>\n
- The helpful information you provide in the article helps position you as an expert<\/strong>, which boosts credibility and makes readers more likely to buy your book.<\/li>\n<\/ul>\n
Rather write than talk?<\/h2>\n
I’m a big fan of article marketing for a couple of reasons.<\/p>\n
First, it’s a good fit for authors who would rather write a helpful article about a topic they know well than talk about it on a podcast or to a reporter. And it’s a solitary act that you can do on your own schedule, at your convenience.<\/p>\n