There are several different types of virtual book tours to consider. Today I’m going to share with you three popular formats, and you can decide which format is best for you.<\/p>\n

The one-day teleseminar <\/strong><\/p>\n

The first format for a virtual book tour is the one-day teleseminar where you\u2019ll be speaking about your book.\u00a0 With this format you get the word out to your community and have your colleagues extend an invitation to their communities.<\/p>\n

During the teleseminar, which is approximately 60 to 90 minutes in length, everyone is driving traffic and inviting people to this one event. In essence, you are creating a big gala celebration. This can be a lot of fun and is a great way to get your message out across the airwaves. Of course, you can record your talk and have it available for replay.<\/p>\n

The one-day blog blitz<\/strong><\/p>\n

The next format is called the one-day blog blitz.\u00a0 This is a very exciting way to conduct a virtual book tour.\u00a0 However, it takes a tremendous amount of energy and a tremendous amount of organization.\u00a0 Imagine this: You’ve connected with 10, 20, or 30 blog owners who serve audiences that are interested in your topic.\u00a0 You coordinate either on your own or with your virtual team to get content to each of the blog owners, and the blog owners schedule your blog posts to all appear on a specific date.<\/p>\n

The reason for this format is to create a lot of buzz about your book, on a given day. This would be an excellent strategy to coordinate during a book launch. The one-day blog blitz will give you a lot of exposure and create a buzz about your book in a concentrated period of time.<\/p>\n

Over the course of the day, you travel from site to site, thanking your tour hosts and responding to people’s comments. Be sure to stop by these sites over the course of the week because people will continue to come to the blog and there may be new comments to respond to.<\/p>\n

The multi-day, multi-blog format<\/strong><\/p>\n

The format that I prefer is the multi-day, multi-blog, virtual book tour.\u00a0 This is where you decide on a time frame for your tour as well as how many days a week you\u2019ll be touring during that time frame.<\/p>\n

For example, let’s say we’re going to do a 15-day blog tour, and that your tour will take place five days a week. That means you\u2019ll be touring Monday through Friday for three weeks.<\/p>\n

I find this format to be the most effective and the most relaxed. This format also provide prolonged exposure to you and your book and builds momentum.<\/p>\n