When you uncover an appropriate situation — a good fit for your knowledge and the company’s target customers — start first by calling or e-mailing the business owner to introduce yourself, offer your services, and schedule a face-to-face meeting to discuss a potential collaboration.<\/p>\n

Be certain to give the business owner a complimentary copy of your book when you\u00a0meet in person. Offer to help generate publicity for the event with the news media and to share information with your social networks. Make it clear that you will work with the owner as a partner on the event to make sure it’s a success and you’ll get a warm reception to your ideas. Do a great job with your\u00a0presentation at the event and you’ll have a friend for life who will help you find other ways to get visibility for your book, too.<\/p>\n

What sorts of things have you done to get the word out about your book in your local community?<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Could you sell more books if you collaborated with local businesses in ways that shine a spotlight on your book?<\/p>\n