{"id":2574,"date":"2012-06-28T16:00:02","date_gmt":"2012-06-28T16:00:02","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=2574"},"modified":"2023-12-07T21:38:48","modified_gmt":"2023-12-07T21:38:48","slug":"author-of-1000-mitzvahs-tells-how-she-gets-publicity","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/","title":{"rendered":"Author of 1,000 Mitzvahs tells how she gets publicity"},"content":{"rendered":"

Our guest blogger is one of my Book Publicity 101 alums, \u00a0Linda Cohen, author of <\/em>1,000 Mitzvahs: How Small Acts of Kindness, Can Heal, Inspire and Change Your Life<\/a>. In addition to writing, Linda speaks around the country on volunteerism, parenting, philanthropy, and, of course, mitzvahs.\u00a0For more information visit her website<\/a><\/em>,\u00a0 follow her on twitter (@mitzvahs), or become a fan of <\/em>1,000 Mitzvahs on Facebook<\/a>. <\/em><\/p>\n

Author of 1,000 Mitzvahs tells how she gets publicity<\/strong><\/p>\n

By Linda Cohen<\/strong><\/p>\n

If the secret to great real estate is location, location, location, then the secret to great publicity is persistence, persistence, persistence.<\/p>\n

Since my book, 1,000 Mitzvahs<\/a><\/em>, launched in November 2011, I have learned three important things regarding publicity:<\/p>\n

    \n
  1. Expect to do a good deal of your own publicity even if your publisher has assigned a publicist to your book. Pitching the media can actually be kind of gratifying, so don\u2019t be afraid of it.<\/li>\n
  2. Don’t expect anything, but do keep persisting.<\/li>\n
  3. Start at the local level and grow from there.<\/li>\n<\/ol>\n

    Learn to pitch<\/h3>\n

    On the recommendation of my publisher (Seal Press), I took Sandra Beckwith\u2019s \u201cBook Publicity 101: How to Build Book Buzz<\/a>\u201d online course six months before my book was published. This was an important decision for a number of reasons.<\/p>\n

    It taught me that even if I have a publicist helping me, I am sometimes just as effective at generating opportunities for my own book promotion. I learned how to successfully put together tip sheets and pitch ideas. I was also inspired to begin to build my social media platform.<\/p>\n

    This meant that when the book finally did launch, I was positioned to successfully pitch media myself and even felt confident about taking the lead for dozens of opportunities. Sandra gave me several suggestions that I put into place once the book was published. The best one was the suggestion that I offer a daily mitzvah idea on Twitter and Facebook. It has been an effective tool for engaging my readers. I also learned the secret to pitching with the seasons and holidays, essentially keeping the book top of mind and continuing to build exposure throughout the year.<\/p>\n

    Manage your expectations<\/h3>\n

    If you’re starting to promote your book, I recommend that you tap into your networks, but don’t assume anything. When my book was published, I knew both a producer at a local television station and an editor at a local parenting magazine and you know what? I have neither been on that station locally nor in that magazine. I have, however, been on several other local stations and in the other parenting magazine in our town. It reminded me that just because you know someone doesn’t mean they will give you exposure.<\/p>\n

    \"\"<\/a>Start locally<\/h3>\n

    Regardless of your connections, starting locally definitely makes sense. Local opportunities can generate national opportunities. I was recently interviewed on the \u00a0national show \u201cBetter TV<\/a>\u201d on Fox, an opportunity that came to me through a local TV appearance. My local networking activities led me to a producer at the local Fox affiliate who invited me to be a guest on the station\u2019s talk show.\u00a0 While at the studio, I met the general manager, who later\u00a0recommended me for a national show produced by the network in New York City.\u00a0(Watch me on Better TV at this link<\/a>!)<\/p>\n

    Work while you travel<\/h3>\n

    I also learned to organize book events when traveling for work or pleasure. Before traveling to Detroit for a family gathering a few months after my book came out, I scheduled a book signing with a small independent book store. This local appearance allowed me to successfully pitch a local morning show on an in-studio appearance and to be interviewed by a local Jewish newspaper, which ran a full page article on my book.<\/p>\n

    I’ve worked this system with my publisher\u2019s publicist on four trips this year and was able to get on television in three cities. That\u2019s a pretty good track record!<\/p>\n

    Pitch with persistence<\/h3>\n

    My advice is to pitch, pitch, pitch \u2013 and don\u2019t give up.<\/p>\n

    I pitched a book-related article with a timely hook to my local Jewish newspaper. Even though I know the editor personally, the article didn\u2019t run. So I contacted an acquaintance in Los Angeles with the same article idea, and she used it. That never would have happened if I didn\u2019t persist.<\/p>\n

    You never know what will work and what won’t. Don’t despair if something isn\u2019t successful. Keep pitching and networking. Start local but don’t expect anything . . .\u00a0and always hope that there’s a bit of luck on your side.<\/p>\n

    Has persistence ever paid off for you when promoting your book? Did something good happen because you refused to give up?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    \"\"<\/a>Our guest blogger is one of my Book Publicity 101 alums, Linda Cohen, author of <\/em>1,000 Mitzvahs: How Small Acts of Kindness, Can Heal, Inspire and Change Your Life<\/a>. In addition to writing, Linda speaks around the country on volunteerism, parenting, philanthropy, and, of course, mitzvahs. For more information visit her website<\/a><\/em>, follow her on twitter (@mitzvahs), or become a fan of <\/em>1,000 Mitzvahs on Facebook<\/a>. <\/em><\/p>\n

    Author of 1,000 Mitzvahs tells how she gets publicity<\/strong><\/p>\n

    By Linda Cohen<\/strong><\/p>\n

    If the secret to great real estate is location, location, location, then the secret to great publicity is persistence, persistence, persistence.<\/p>\n

    Since my book, 1,000 Mitzvahs<\/a><\/em>, launched in November 2011, I have learned three important things regarding publicity:<\/p>\n","protected":false},"author":4,"featured_media":20376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[49,20,11],"tags":[124,125],"class_list":["post-2574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-columns","category-news","category-tactics","tag-1000-mitzvahs","tag-linda-cohen"],"yoast_head":"\nAuthor of 1,000 Mitzvahs tells how she gets publicity - Build Book Buzz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Author of 1,000 Mitzvahs tells how she gets publicity - Build Book Buzz\" \/>\n<meta property=\"og:description\" content=\"Our guest blogger is one of my Book Publicity 101 alums, Linda Cohen, author of 1,000 Mitzvahs: How Small Acts of Kindness, Can Heal, Inspire and Change Your Life. In addition to writing, Linda speaks around the country on volunteerism, parenting, philanthropy, and, of course, mitzvahs. For more information visit her website, follow her on twitter (@mitzvahs), or become a fan of 1,000 Mitzvahs on Facebook. Author of 1,000 Mitzvahs tells how she gets publicity By Linda Cohen If the secret to great real estate is location, location, location, then the secret to great publicity is persistence, persistence, persistence. Since my book, 1,000 Mitzvahs, launched in November 2011, I have learned three important things regarding publicity:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/\" \/>\n<meta property=\"og:site_name\" content=\"Build Book Buzz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/buildbookbuzz\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-28T16:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-07T21:38:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2012\/06\/Linda-Cohen1-255x300.jpg\" \/>\n<meta name=\"author\" content=\"Sandra Beckwith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sandrabeckwith\" \/>\n<meta name=\"twitter:site\" content=\"@sandrabeckwith\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra Beckwith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/\"},\"author\":{\"name\":\"Sandra Beckwith\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6\"},\"headline\":\"Author of 1,000 Mitzvahs tells how she gets publicity\",\"datePublished\":\"2012-06-28T16:00:02+00:00\",\"dateModified\":\"2023-12-07T21:38:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/\"},\"wordCount\":792,\"commentCount\":10,\"publisher\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\"},\"keywords\":[\"1000 Mitzvahs\",\"Linda Cohen\"],\"articleSection\":[\"Guest Columns\",\"News\",\"Tactics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/\",\"url\":\"https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/\",\"name\":\"Author of 1,000 Mitzvahs tells how she gets publicity - Build Book Buzz\",\"isPartOf\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#website\"},\"datePublished\":\"2012-06-28T16:00:02+00:00\",\"dateModified\":\"2023-12-07T21:38:48+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandra.oddjar.com\/#website\",\"url\":\"https:\/\/sandra.oddjar.com\/\",\"name\":\"Build Book Buzz\",\"description\":\"Do-it-yourself book marketing tips, tools, and tactics\",\"publisher\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandra.oddjar.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\",\"name\":\"Build Book Buzz\",\"url\":\"https:\/\/sandra.oddjar.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png\",\"contentUrl\":\"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png\",\"width\":1191,\"height\":137,\"caption\":\"Build Book Buzz\"},\"image\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/buildbookbuzz\",\"https:\/\/twitter.com\/sandrabeckwith\",\"https:\/\/www.linkedin.com\/in\/sandrabeckwith\/\",\"https:\/\/www.pinterest.com\/sandrabeckwith\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6\",\"name\":\"Sandra Beckwith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g\",\"caption\":\"Sandra Beckwith\"},\"url\":\"https:\/\/sandra.oddjar.com\/author\/sandrab\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Author of 1,000 Mitzvahs tells how she gets publicity - Build Book Buzz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/","og_locale":"en_US","og_type":"article","og_title":"Author of 1,000 Mitzvahs tells how she gets publicity - Build Book Buzz","og_description":"Our guest blogger is one of my Book Publicity 101 alums, Linda Cohen, author of 1,000 Mitzvahs: How Small Acts of Kindness, Can Heal, Inspire and Change Your Life. In addition to writing, Linda speaks around the country on volunteerism, parenting, philanthropy, and, of course, mitzvahs. For more information visit her website, follow her on twitter (@mitzvahs), or become a fan of 1,000 Mitzvahs on Facebook. Author of 1,000 Mitzvahs tells how she gets publicity By Linda Cohen If the secret to great real estate is location, location, location, then the secret to great publicity is persistence, persistence, persistence. Since my book, 1,000 Mitzvahs, launched in November 2011, I have learned three important things regarding publicity:","og_url":"https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/","og_site_name":"Build Book Buzz","article_publisher":"https:\/\/www.facebook.com\/buildbookbuzz","article_published_time":"2012-06-28T16:00:02+00:00","article_modified_time":"2023-12-07T21:38:48+00:00","og_image":[{"url":"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2012\/06\/Linda-Cohen1-255x300.jpg"}],"author":"Sandra Beckwith","twitter_card":"summary_large_image","twitter_creator":"@sandrabeckwith","twitter_site":"@sandrabeckwith","twitter_misc":{"Written by":"Sandra Beckwith","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/#article","isPartOf":{"@id":"https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/"},"author":{"name":"Sandra Beckwith","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6"},"headline":"Author of 1,000 Mitzvahs tells how she gets publicity","datePublished":"2012-06-28T16:00:02+00:00","dateModified":"2023-12-07T21:38:48+00:00","mainEntityOfPage":{"@id":"https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/"},"wordCount":792,"commentCount":10,"publisher":{"@id":"https:\/\/sandra.oddjar.com\/#organization"},"keywords":["1000 Mitzvahs","Linda Cohen"],"articleSection":["Guest Columns","News","Tactics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/","url":"https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/","name":"Author of 1,000 Mitzvahs tells how she gets publicity - Build Book Buzz","isPartOf":{"@id":"https:\/\/sandra.oddjar.com\/#website"},"datePublished":"2012-06-28T16:00:02+00:00","dateModified":"2023-12-07T21:38:48+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sandra.oddjar.com\/author-of-1000-mitzvahs-tells-how-she-gets-publicity\/"]}]},{"@type":"WebSite","@id":"https:\/\/sandra.oddjar.com\/#website","url":"https:\/\/sandra.oddjar.com\/","name":"Build Book Buzz","description":"Do-it-yourself book marketing tips, tools, and tactics","publisher":{"@id":"https:\/\/sandra.oddjar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sandra.oddjar.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sandra.oddjar.com\/#organization","name":"Build Book Buzz","url":"https:\/\/sandra.oddjar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/","url":"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png","contentUrl":"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png","width":1191,"height":137,"caption":"Build Book Buzz"},"image":{"@id":"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/buildbookbuzz","https:\/\/twitter.com\/sandrabeckwith","https:\/\/www.linkedin.com\/in\/sandrabeckwith\/","https:\/\/www.pinterest.com\/sandrabeckwith\/"]},{"@type":"Person","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6","name":"Sandra Beckwith","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g","caption":"Sandra Beckwith"},"url":"https:\/\/sandra.oddjar.com\/author\/sandrab\/"}]}},"taxonomy_info":{"category":[{"value":49,"label":"Guest Columns"},{"value":20,"label":"News"},{"value":11,"label":"Tactics"}],"post_tag":[{"value":124,"label":"1000 Mitzvahs"},{"value":125,"label":"Linda Cohen"}]},"featured_image_src_large":["https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2012\/06\/Linda-Cohen1-255x300-1.jpg",255,300,false],"author_info":{"display_name":"Sandra Beckwith","author_link":"https:\/\/sandra.oddjar.com\/author\/sandrab\/"},"comment_info":11,"category_info":[{"term_id":49,"name":"Guest Columns","slug":"guest-columns","term_group":0,"term_taxonomy_id":49,"taxonomy":"category","description":"","parent":0,"count":109,"filter":"raw","cat_ID":49,"category_count":109,"category_description":"","cat_name":"Guest Columns","category_nicename":"guest-columns","category_parent":0},{"term_id":20,"name":"News","slug":"news","term_group":0,"term_taxonomy_id":20,"taxonomy":"category","description":"","parent":0,"count":311,"filter":"raw","cat_ID":20,"category_count":311,"category_description":"","cat_name":"News","category_nicename":"news","category_parent":0},{"term_id":11,"name":"Tactics","slug":"tactics","term_group":0,"term_taxonomy_id":11,"taxonomy":"category","description":"","parent":0,"count":451,"filter":"raw","cat_ID":11,"category_count":451,"category_description":"","cat_name":"Tactics","category_nicename":"tactics","category_parent":0}],"tag_info":[{"term_id":124,"name":"1000 Mitzvahs","slug":"1000-mitzvahs","term_group":0,"term_taxonomy_id":124,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":125,"name":"Linda Cohen","slug":"linda-cohen","term_group":0,"term_taxonomy_id":125,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts\/2574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/comments?post=2574"}],"version-history":[{"count":1,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts\/2574\/revisions"}],"predecessor-version":[{"id":20377,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts\/2574\/revisions\/20377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/media\/20376"}],"wp:attachment":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/media?parent=2574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/categories?post=2574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/tags?post=2574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}