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{"id":2669,"date":"2020-03-25T08:00:20","date_gmt":"2020-03-25T12:00:20","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=2669"},"modified":"2023-12-07T21:35:14","modified_gmt":"2023-12-07T21:35:14","slug":"7-things-you-need-to-know-about-working-with-a-book-publicist","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/7-things-you-need-to-know-about-working-with-a-book-publicist\/","title":{"rendered":"7 things you need to know about working with a book publicist"},"content":{"rendered":"

Authors often ask me, “Should I hire a book publicist?”<\/p>\n

My first response is usually, “Can you afford<\/em> to hire a book publicist?”<\/p>\n

Authors are usually shocked when I tell them what an experienced book publicist charges (see below).<\/p>\n

They’re surprised again when I tell them that the fees come with no guarantees. And yet, as a former publicist, I’m a big fan of them — the good ones, that is! (And there are lots of good ones out there.) A good book publicist can take you places you’re afraid to go on your own.<\/p>\n

Not everyone is clear on what they can and can’t expect from a book publicist, though. Here’s what you need to know about working with a book publicist.<\/p>\n

What does a book publicist do?<\/h2>\n
\"Smith<\/a>
Sandra Poirier Smith<\/figcaption><\/figure>\n

Sandra Poirier Smith, president of Smith Publicity, Inc.<\/a>, says a publicist’s job is to help make a book and its author newsworthy.<\/p>\n

“To do this, we start with in-depth conversations with the author about their goals, work, and ideal audiences. From here, we are able to create strategies to reach targeted media\u2014magazine, newspaper, television, radio, podcast, digital, and\/or blog outlets,” she says.<\/p>\n

The end result is typically “book reviews, recommendations and excerpts, feature stories, Q&As, print and broadcast interviews, expert commentary, bylined articles, op-ed pieces, and so on,” she says.<\/p>\n

What doesn’t<\/em> a publicist do?<\/h2>\n

A publicist’s job is to get news media attention for the book and\/or its author.<\/p>\n

It’s not a book publicist’s job to:<\/p>\n