wordpress-seo
domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init
action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /srv/users/sandra/apps/sandra/public/wp-includes/functions.php on line 6114After announcing my Pinterest training teleseminar, \u201cPinterest for Books: How Authors, Publishers, and Others Can Use the Fastest-Growing Social Network for Book Promotion<\/a>,\u201d I heard from an author who questioned whether Pinterest would be useful for him.<\/p>\n \u201cI’m still not convinced that it would work for me, as it seems like Pinterest is more for females and topics that chiefly interest them,\u201d he wrote. The target audience for his book is men, and he doesn\u2019t think men are on Pinterest.<\/p>\n His message was a reminder to me that it helps to know the demographics of Pinterest users, so I shared the infographic below with him. And while I also confirmed that he was right\u00a0—\u00a0most Pinterest users are female —\u00a0I also pointed out that more women than men buy books in general. For that reason alone, he doesn\u2019t want to overlook women in his marketing efforts, whether he’s using Pinterest or another tactic. Women buy books for men as gifts, and his sounds like the perfect gift for birthdays, the upcoming December holidays, anniversaries, Father\u2019s Day, and so on.<\/p>\n So … should you learn how to use Pinterest for book promotion? Here are a few facts about Pinterest that might help you decide:<\/p>\n To make an informed decision, you need to know your book’s target audience as well as the demographics of Pinterest users.\u00a0 Here’s more information on finding your target audience:<\/p>\n Is your book’s audience using Pinterest? According to this infographic from OnlineMBA.com, women dominate the site. Most have \u201csome college\u201d education; almost half of the users are in the $50,000 to $99,999 income range. Can they afford to buy books? I\u2019m thinking that the answer is \u201cYes!\u201d<\/p>\n <\/a><\/p>\n I always recommend learning as much as you can about a new resource before adding it to your toolkit. For me, that usually involves studying those who have gone before me to see how they use it and taking a class or reading a book on the subject. When I came across Pinterest expert Andreea Ayers and her resources, I asked her to help us figure this resource out with a teleseminar on\u00a0how to\u00a0use Pinterest to promote books.<\/p>\n If you think your audience is using Pinterest (the infographic above helps with that) or if you just want to learn more about\u00a0this visual social network,\u00a0listen to\u00a0the audio recording of my\u00a0interview with\u00a0Andreea about \u201cPinterest for Books: How Authors, Publishers, and Others Can Use the Fastest-Growing Social Network for Book Promotion<\/strong><\/a>.\u201d She shared a great deal of helpful information that I know you’ll find useful.<\/p>\n What’s your question about using Pinterest for book promotion?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Is it for you?<\/h3>\n
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Who, specifically, is using Pinterest?<\/h3>\n