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{"id":3003,"date":"2012-09-18T18:50:41","date_gmt":"2012-09-18T18:50:41","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=3003"},"modified":"2012-09-18T18:50:41","modified_gmt":"2012-09-18T18:50:41","slug":"pinterest-for-books-is-it-for-you","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/pinterest-for-books-is-it-for-you\/","title":{"rendered":"Pinterest for books: Is it for you?"},"content":{"rendered":"

After announcing my Pinterest training teleseminar, \u201cPinterest for Books: How Authors, Publishers, and Others Can Use the Fastest-Growing Social Network for Book Promotion<\/a>,\u201d I heard from an author who questioned whether Pinterest would be useful for him.<\/p>\n

\u201cI’m still not convinced that it would work for me, as it seems like Pinterest is more for females and topics that chiefly interest them,\u201d he wrote. The target audience for his book is men, and he doesn\u2019t think men are on Pinterest.<\/p>\n

His message was a reminder to me that it helps to know the demographics of Pinterest users, so I shared the infographic below with him. And while I also confirmed that he was right\u00a0—\u00a0most Pinterest users are female —\u00a0I also pointed out that more women than men buy books in general. For that reason alone, he doesn\u2019t want to overlook women in his marketing efforts, whether he’s using Pinterest or another tactic. Women buy books for men as gifts, and his sounds like the perfect gift for birthdays, the upcoming December holidays, anniversaries, Father\u2019s Day, and so on.<\/p>\n

Is it for you?<\/h3>\n

So … should you learn how to use Pinterest for book promotion? Here are a few facts about Pinterest that might help you decide:<\/p>\n