Take the answers to those questions and use them to create an imaginary person \u2013 a persona \u2013 that represents your target audience. For nonfiction, certain specifics, such as profession or health issues, might be more important than gender or income level. Regardless, when you know whether the person who will like your book is married or divorced, in her 20s or his 40s, blue collar or white collar, Catholic or Jewish, and so on, it will be easier for you to find that person in both the real and virtual worlds.<\/p>\n

The good news is that with so many people spending time online, it\u2019s easier to connect with your book\u2019s target audience \u2013 or audiences, in some cases \u2013 than it was pre-internet. This is especially important for e-books. It\u2019s important to understand, though, that your audience might not be online. You won\u2019t know that unless you take the time to create that persona for your book\u2019s audience.<\/p>\n