How to Market a Book<\/em> <\/a>by Lori Culwell and Katherine Sears: It helps take a lot of the mystery and overwhelm out of the book marketing process. (It has a great cover, too!)<\/p>\nUsing a “start here, now do this, we’ve got tools to help you do that tricky thing online at this link” approach, the authors hold your hand as they lead you down the road to book marketing success.<\/p>\n
I recommend the book — and will add it to the “extra resources” list in my “Book Publicity 101: How to Build Book Buzz<\/a>” e-course materials — but I’d like to share a few content highlights here to help you decide if it will meet your needs:<\/p>\n","protected":false},"author":4,"featured_media":3154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[20,78,126],"tags":[43],"class_list":["post-3148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-opportunities-to-learn","category-reviews","tag-book-marketing"],"yoast_head":"\nReview: "How to Market a Book" - Build Book Buzz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Review: "How to Market a Book" - Build Book Buzz\" \/>\n<meta property=\"og:description\" content=\"Here's what I like the most about How to Market a Book by Lori Culwell and Katherine Sears: It helps take a lot of the mystery and overwhelm out of the book marketing process. (It has a great cover, too!) Using a "start here, now do this, we've got tools to help you do that tricky thing online at this link" approach, the authors hold your hand as they lead you down the road to book marketing success. I recommend the book -- and will add it to the "extra resources" list in my "Book Publicity 101: How to Build Book Buzz" e-course materials -- but I'd like to share a few content highlights here to help you decide if it will meet your needs:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/\" \/>\n<meta property=\"og:site_name\" content=\"Build Book Buzz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/buildbookbuzz\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-23T19:03:31+00:00\" \/>\n<meta name=\"author\" content=\"Sandra Beckwith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sandrabeckwith\" \/>\n<meta name=\"twitter:site\" content=\"@sandrabeckwith\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra Beckwith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/\"},\"author\":{\"name\":\"Sandra Beckwith\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6\"},\"headline\":\"Review: “How to Market a Book”\",\"datePublished\":\"2012-10-23T19:03:31+00:00\",\"dateModified\":\"2012-10-23T19:03:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/\"},\"wordCount\":380,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\"},\"keywords\":[\"book marketing\"],\"articleSection\":[\"News\",\"Opportunities To Learn\",\"Reviews\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/\",\"url\":\"https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/\",\"name\":\"Review: \\\"How to Market a Book\\\" - Build Book Buzz\",\"isPartOf\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#website\"},\"datePublished\":\"2012-10-23T19:03:31+00:00\",\"dateModified\":\"2012-10-23T19:03:31+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandra.oddjar.com\/#website\",\"url\":\"https:\/\/sandra.oddjar.com\/\",\"name\":\"Build Book Buzz\",\"description\":\"Do-it-yourself book marketing tips, tools, and tactics\",\"publisher\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandra.oddjar.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\",\"name\":\"Build Book Buzz\",\"url\":\"https:\/\/sandra.oddjar.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png\",\"contentUrl\":\"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png\",\"width\":1191,\"height\":137,\"caption\":\"Build Book Buzz\"},\"image\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/buildbookbuzz\",\"https:\/\/twitter.com\/sandrabeckwith\",\"https:\/\/www.linkedin.com\/in\/sandrabeckwith\/\",\"https:\/\/www.pinterest.com\/sandrabeckwith\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6\",\"name\":\"Sandra Beckwith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g\",\"caption\":\"Sandra Beckwith\"},\"url\":\"https:\/\/sandra.oddjar.com\/author\/sandrab\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Review: \"How to Market a Book\" - Build Book Buzz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/","og_locale":"en_US","og_type":"article","og_title":"Review: \"How to Market a Book\" - Build Book Buzz","og_description":"Here's what I like the most about How to Market a Book by Lori Culwell and Katherine Sears: It helps take a lot of the mystery and overwhelm out of the book marketing process. (It has a great cover, too!) Using a \"start here, now do this, we've got tools to help you do that tricky thing online at this link\" approach, the authors hold your hand as they lead you down the road to book marketing success. I recommend the book -- and will add it to the \"extra resources\" list in my \"Book Publicity 101: How to Build Book Buzz\" e-course materials -- but I'd like to share a few content highlights here to help you decide if it will meet your needs:","og_url":"https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/","og_site_name":"Build Book Buzz","article_publisher":"https:\/\/www.facebook.com\/buildbookbuzz","article_published_time":"2012-10-23T19:03:31+00:00","author":"Sandra Beckwith","twitter_card":"summary_large_image","twitter_creator":"@sandrabeckwith","twitter_site":"@sandrabeckwith","twitter_misc":{"Written by":"Sandra Beckwith","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/#article","isPartOf":{"@id":"https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/"},"author":{"name":"Sandra Beckwith","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6"},"headline":"Review: “How to Market a Book”","datePublished":"2012-10-23T19:03:31+00:00","dateModified":"2012-10-23T19:03:31+00:00","mainEntityOfPage":{"@id":"https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/"},"wordCount":380,"commentCount":0,"publisher":{"@id":"https:\/\/sandra.oddjar.com\/#organization"},"keywords":["book marketing"],"articleSection":["News","Opportunities To Learn","Reviews"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/","url":"https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/","name":"Review: \"How to Market a Book\" - Build Book Buzz","isPartOf":{"@id":"https:\/\/sandra.oddjar.com\/#website"},"datePublished":"2012-10-23T19:03:31+00:00","dateModified":"2012-10-23T19:03:31+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sandra.oddjar.com\/review-how-to-market-a-book\/"]}]},{"@type":"WebSite","@id":"https:\/\/sandra.oddjar.com\/#website","url":"https:\/\/sandra.oddjar.com\/","name":"Build Book Buzz","description":"Do-it-yourself book marketing tips, tools, and tactics","publisher":{"@id":"https:\/\/sandra.oddjar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sandra.oddjar.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sandra.oddjar.com\/#organization","name":"Build Book Buzz","url":"https:\/\/sandra.oddjar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/","url":"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png","contentUrl":"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png","width":1191,"height":137,"caption":"Build Book Buzz"},"image":{"@id":"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/buildbookbuzz","https:\/\/twitter.com\/sandrabeckwith","https:\/\/www.linkedin.com\/in\/sandrabeckwith\/","https:\/\/www.pinterest.com\/sandrabeckwith\/"]},{"@type":"Person","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6","name":"Sandra Beckwith","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g","caption":"Sandra Beckwith"},"url":"https:\/\/sandra.oddjar.com\/author\/sandrab\/"}]}},"taxonomy_info":{"category":[{"value":20,"label":"News"},{"value":78,"label":"Opportunities To Learn"},{"value":126,"label":"Reviews"}],"post_tag":[{"value":43,"label":"book marketing"}]},"featured_image_src_large":false,"author_info":{"display_name":"Sandra Beckwith","author_link":"https:\/\/sandra.oddjar.com\/author\/sandrab\/"},"comment_info":0,"category_info":[{"term_id":20,"name":"News","slug":"news","term_group":0,"term_taxonomy_id":20,"taxonomy":"category","description":"","parent":0,"count":311,"filter":"raw","cat_ID":20,"category_count":311,"category_description":"","cat_name":"News","category_nicename":"news","category_parent":0},{"term_id":78,"name":"Opportunities To Learn","slug":"opportunities-to-learn","term_group":0,"term_taxonomy_id":78,"taxonomy":"category","description":"","parent":0,"count":52,"filter":"raw","cat_ID":78,"category_count":52,"category_description":"","cat_name":"Opportunities To Learn","category_nicename":"opportunities-to-learn","category_parent":0},{"term_id":126,"name":"Reviews","slug":"reviews","term_group":0,"term_taxonomy_id":126,"taxonomy":"category","description":"","parent":0,"count":34,"filter":"raw","cat_ID":126,"category_count":34,"category_description":"","cat_name":"Reviews","category_nicename":"reviews","category_parent":0}],"tag_info":[{"term_id":43,"name":"book marketing","slug":"book-marketing","term_group":0,"term_taxonomy_id":43,"taxonomy":"post_tag","description":"","parent":0,"count":78,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts\/3148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/comments?post=3148"}],"version-history":[{"count":0,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts\/3148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/media?parent=3148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/categories?post=3148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/tags?post=3148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}