wordpress-seo
domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init
action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /srv/users/sandra/apps/sandra/public/wp-includes/functions.php on line 6114Looking for a way to reach most Americans with your book’s message? Consider radio publicity.<\/p>\n
According to Nielsen Media Research, 89 percent of Americans age 12 or older — <\/span>nine out of 10 — listen to radio in a given week<\/a>. Radio reaches 94 percent of adults in the 35 to 49 age group — only slightly more than those ages 18 to 34 and 50 plus. Even better, news\/talk radio is the second most popular format.<\/p>\n There\u2019s no question that radio is a tremendous publicity vehicle for authors with something to say.<\/p>\n Add the growth in podcasting to the mix and you’ll have many interview opportunities.<\/p>\n Don’t wait for them to discover you and your book, though. Pitch radio shows and offer yourself as a guest.<\/p>\n Start by signing up at RadioGuestList.com<\/a>, a service that connects talk show hosts with guests.<\/p>\n In addition, if you have more money than time, purchase a radio station database from radio publicity guru Alex Carroll<\/a>\u00a0(that’s an affiliate link) or Gordon’s Radio List<\/a> that you can use repeatedly.<\/p>\n If you have more time than money:<\/p>\n Pitch the talk show producer. At smaller stations, that\u2019s often the talk show host. The media directory or database you\u2019re using will have names, e-mail addresses, telephone numbers, and so on.<\/p>\n For podcasts, pitch the show host. Make sure the show uses guests before taking the time to pitch, though. Not all of them do.<\/p>\n Send a short e-mail \u201cpitch\u201d (sales letter) to the producer. (For a fill-in-the-blanks radio talk show pitch template and a sample pitch, see Build Book Buzz Publicity Forms & Templates.<\/em><\/a>)<\/p>\n Dos and don\u2019ts include:<\/p>\n Finally, start with your local radio stations first. If you’re not in a major metropolitan area, they will give you the warmest reception because you’re a local author. This approach gives you a chance to get comfortable with the process before taking your show to a larger stage, too.<\/p>\n Do you have a radio pitching tip or a radio publicity success story to share? Please comment!<\/em><\/p>\n (Editor\u2019s note: This article was first published in November 2012. It has been updated and expanded.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Where to find the stations and shows<\/h2>\n
\n
Who to pitch<\/h2>\n
How to pitch radio shows<\/h2>\n
\n
\n