Most of us\u00a0 don’t get the kind of\u00a0massive publisher support that Brown and Kotb get\u00a0because we\u00a0aren’t mega-sellers already and we’re not major network talk show hosts. We can\u00a0only dream of this kind of book launch support. But . . .\u00a0we can learn from the big guys, too,\u00a0implementing similar tactics in our own way, in our own real worlds.<\/p>\n

Random House can partner with “Today” because Brown has such a huge fan base, but hey, you have a fan base, too, right?\u00a0You’ve probably been smart enough to be using Twitter long enough to have followers — even if it’s 214 of them, not 2.14 million (shocking reveal: @AuthorDanBrown has just\u00a01,148 Twitter followers and seven tweets).<\/p>\n

If you haven’t joined Twitter yet, it’s never too late to start. A contest will help you get followers.<\/p>\n