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{"id":3570,"date":"2013-01-29T19:36:39","date_gmt":"2013-01-29T19:36:39","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=3570"},"modified":"2013-01-29T19:36:39","modified_gmt":"2013-01-29T19:36:39","slug":"4-reasons-to-blog-about-stephen-kings-kindle-single-and-other-trending-topics","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/4-reasons-to-blog-about-stephen-kings-kindle-single-and-other-trending-topics\/","title":{"rendered":"4 reasons to blog about Stephen King’s Kindle Single and other trending topics"},"content":{"rendered":"

I was surprised to discover through Google Analytics that one of my most popular blog posts is a very short item about how Bill O’Reilly managed to promote his Killing\u00a0Lincoln<\/em> book <\/a>while a guest on “Saturday Night Live.”\u00a0(Let’s be honest — SNL’s\u00a0“What’s Up with That?” fake talk show\u00a0is not on any book publicist’s list of media options.)<\/p>\n

Why has that post generated more traffic to my site than just about any other post? Because it’s about Bill O’Reilly and his enormously popular book<\/a>. When people search for O’Reilly or his book title, my post shows up in the search engine results.<\/p>\n

Ah . . . the power of SEO<\/a>.<\/p>\n

So, when\u00a0my friend with a new nonfiction Kindle Single\u00a0<\/a>grumbled that Stephen King’s\u00a0new Kindle Single,\u00a0Guns<\/em><\/a>,\u00a0bumped\u00a0his book down a notch on the bestseller list on Amazon, I urged him to blog about it. (Kindle Singles are books that are longer than a long\u00a0magazine article but much shorter than a book.)<\/p>\n

Blog about trending topics<\/h3>\n

If there’s a development in your book’s topic or your publishing genre, I encourage you to blog about it immediately, too. Here’s why:<\/p>\n

    \n
  1. It will drive traffic to your site.<\/strong> Your blog post on a news story will be found in search engines if you’ve written the post so that the words people will be searching for are in your title and\/or the first one or two sentences of your post. (This is how SEO — search engine optimization — works.)<\/li>\n
  2. Your post could generate publicity.<\/strong> If you’ve offered a counter-intuitive perspective or expressed your opinion on a breaking story particularly well, your blog could be quoted in the press or you could be interviewed by the media.<\/li>\n
  3. You will look like hot stuff.<\/strong> For example, if Stephen King has written a Kindle Single, that says a lot about\u00a0other nonfiction Kindle Single titles and authors, doesn’t it? A little bit of his star power is rubbing off on them. In addition, if you’re writing about a publishing development that’s breaking news, you look like you’re plugged into your genre. That’s reassuring to readers (and publishers).<\/li>\n
  4. You will boost your platform.<\/strong> People who discover your blog after finding you when searching for the trending story could become fans. What author doesn’t welcome the opportunity to acquire more fans?<\/li>\n<\/ol>\n

    If you have a reaction to a trending news story and can contribute to the conversation, blog about it. Compare the traffic to that post with others and see if it made a difference. If it did — and it probably will — do more of it.<\/p>\n

    What has been your most popular blog post, and why?<\/em><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    I was surprised to discover through Google Analytics that one of my most popular blog posts is a very short item about how Bill O’Reilly managed to promote his Killing Lincoln<\/em> book <\/a>while a guest on “Saturday Night Live.” (Let’s be honest — SNL’s “What’s Up with That?” fake talk show is not on any book publicist’s list of media options.)<\/p>\n

    Why has that post generated more traffic to my site than just about any other post? Because it’s about Bill O’Reilly and his enormously popular book<\/a>. When people search for O’Reilly or his book title, my post shows up in the search engine results.<\/p>\n

    Ah . . . the power of SEO<\/a>.<\/p>\n","protected":false},"author":4,"featured_media":3580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[145,20,11],"tags":[257,258,259,260],"class_list":["post-3570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-events","category-news","category-tactics","tag-blogging","tag-kindle-singles","tag-stephen-king","tag-trending-news"],"yoast_head":"\n4 reasons to blog about Stephen King's Kindle Single and other trending topics - Build Book Buzz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandra.oddjar.com\/4-reasons-to-blog-about-stephen-kings-kindle-single-and-other-trending-topics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 reasons to blog about Stephen King's Kindle Single and other trending topics - Build Book Buzz\" \/>\n<meta property=\"og:description\" content=\"I was surprised to discover through Google Analytics that one of my most popular blog posts is a very short item about how Bill O'Reilly managed to promote his Killing Lincoln book while a guest on "Saturday Night Live." 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