Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /srv/users/sandra/apps/sandra/public/wp-includes/functions.php on line 6114

Warning: Cannot modify header information - headers already sent by (output started at /srv/users/sandra/apps/sandra/public/wp-includes/functions.php:6114) in /srv/users/sandra/apps/sandra/public/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /srv/users/sandra/apps/sandra/public/wp-includes/functions.php:6114) in /srv/users/sandra/apps/sandra/public/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /srv/users/sandra/apps/sandra/public/wp-includes/functions.php:6114) in /srv/users/sandra/apps/sandra/public/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /srv/users/sandra/apps/sandra/public/wp-includes/functions.php:6114) in /srv/users/sandra/apps/sandra/public/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /srv/users/sandra/apps/sandra/public/wp-includes/functions.php:6114) in /srv/users/sandra/apps/sandra/public/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /srv/users/sandra/apps/sandra/public/wp-includes/functions.php:6114) in /srv/users/sandra/apps/sandra/public/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /srv/users/sandra/apps/sandra/public/wp-includes/functions.php:6114) in /srv/users/sandra/apps/sandra/public/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /srv/users/sandra/apps/sandra/public/wp-includes/functions.php:6114) in /srv/users/sandra/apps/sandra/public/wp-includes/rest-api/class-wp-rest-server.php on line 1893
{"id":3884,"date":"2013-03-28T17:08:47","date_gmt":"2013-03-28T17:08:47","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=3884"},"modified":"2013-03-28T17:08:47","modified_gmt":"2013-03-28T17:08:47","slug":"3-ways-to-get-past-whats-holding-you-back","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/","title":{"rendered":"3 ways to get past what\u2019s holding you back"},"content":{"rendered":"

One of my coaching clients expressed concern about a specific book promotion tactic recently, saying, \u201cI\u2019m not quite sure how to go about doing that, so I moved it to the back of my mind for now.\u201d<\/p>\n

Because she had to start promoting her book immediately to take advantage of a once-a-year news tie-in, we set it aside. I knew that putting something extra challenging at the top of her book publicity to-do list would stall her completely \u2013 because it would stall anyone, including me.<\/p>\n

We discussed what she did<\/em> feel comfortable doing instead, looking for a task that was relevant, appropriate, and do-able. And we found it.<\/p>\n

What’s holding you back?<\/h3>\n

What\u2019s holding you<\/em> back? What\u2019s keeping you from moving forward with your book promotion? Here are three common problems and how to maneuver around them.<\/p>\n

    \n
  1. Finding the time for it.<\/b> Even when you write full-time for a living \u2013 rather than trying to squeeze it in around your \u201cregular\u201d job and other responsibilities \u2013 it\u2019s hard to find time to promote your book. I’ve got several strategies for making the time on this post<\/a>. My favorites are re-allocating\u00a0the time you spent writing the book to promoting it, and setting aside the same chunk of time every week for book promotion tasks. I like to do those sorts of things on Friday afternoon, but what counts is what works for you<\/em>.<\/li>\n
  2. Confusion about where to begin.<\/strong> Start by spending\u00a0time studying your target audience. It’s so important that you know who is most likely to buy your book. While this can be challenging for those who felt called to write a book and did so without giving any thought about who would buy it, if you want\u00a0people to read it, they have to know about it. Get a handle on this topic with this post <\/a>and this one <\/a>on my blog, but also read this excellent post<\/a> by Gary Korisko<\/a>\u00a0on the WritetoDone.com <\/a>site. The more you know about your audience, the easier it will be for you to figure out which tactics to use.<\/li>\n
  3. Discomfort with the process.<\/strong> You’re going to avoid any task that you’re not comfortable with, right? In the case of my author client mentioned above, I knew that we had to start with the least intimidating option if we wanted things to happen quickly. Because she had product publicity experience already, we started with a tactic that came easily to her — writing and distributing a tip sheet<\/a>. What do you enjoy doing? Find a book publicity, promotion, or marketing tactic related to that. What do you like doing the least? Don’t start there.<\/li>\n<\/ol>\n

    Knowledge is power, so whenever you feel powerless, take the time to learn as much as you can about the topic that’s causing your paralysis. It will help give you the confidence you need to move forward.<\/p>\n

    What is your biggest obstacle? What’s keeping you from starting? Share it here — maybe we can help you find your way over, under, or around it.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    One of my coaching clients expressed concern about a specific book promotion tactic recently, saying, \u201cI\u2019m not quite sure how to go about doing that, so I moved it to the back of my mind for now.\u201d<\/p>\n

    Because she had to start promoting her book immediately to take advantage of a once-a-year news tie-in, we set it aside. I knew that putting something extra challenging at the top of her book publicity to-do list would stall her completely \u2013 because it would stall anyone, including me.<\/p>\n

    We discussed what she did<\/em> feel comfortable doing instead, looking for a task that was relevant, appropriate, and do-able. And we found it.<\/p>\n","protected":false},"author":4,"featured_media":3885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,11],"tags":[291],"class_list":["post-3884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-publicity","category-tactics","tag-obstacles"],"yoast_head":"\n3 ways to get past what\u2019s holding you back - Build Book Buzz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 ways to get past what\u2019s holding you back - Build Book Buzz\" \/>\n<meta property=\"og:description\" content=\"One of my coaching clients expressed concern about a specific book promotion tactic recently, saying, \u201cI\u2019m not quite sure how to go about doing that, so I moved it to the back of my mind for now.\u201d Because she had to start promoting her book immediately to take advantage of a once-a-year news tie-in, we set it aside. I knew that putting something extra challenging at the top of her book publicity to-do list would stall her completely \u2013 because it would stall anyone, including me. We discussed what she did feel comfortable doing instead, looking for a task that was relevant, appropriate, and do-able. And we found it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/\" \/>\n<meta property=\"og:site_name\" content=\"Build Book Buzz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/buildbookbuzz\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-28T17:08:47+00:00\" \/>\n<meta name=\"author\" content=\"Sandra Beckwith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sandrabeckwith\" \/>\n<meta name=\"twitter:site\" content=\"@sandrabeckwith\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra Beckwith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/\"},\"author\":{\"name\":\"Sandra Beckwith\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6\"},\"headline\":\"3 ways to get past what\u2019s holding you back\",\"datePublished\":\"2013-03-28T17:08:47+00:00\",\"dateModified\":\"2013-03-28T17:08:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/\"},\"wordCount\":518,\"commentCount\":8,\"publisher\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\"},\"keywords\":[\"obstacles\"],\"articleSection\":[\"Book Publicity\",\"Tactics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/\",\"url\":\"https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/\",\"name\":\"3 ways to get past what\u2019s holding you back - Build Book Buzz\",\"isPartOf\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#website\"},\"datePublished\":\"2013-03-28T17:08:47+00:00\",\"dateModified\":\"2013-03-28T17:08:47+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandra.oddjar.com\/#website\",\"url\":\"https:\/\/sandra.oddjar.com\/\",\"name\":\"Build Book Buzz\",\"description\":\"Do-it-yourself book marketing tips, tools, and tactics\",\"publisher\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandra.oddjar.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\",\"name\":\"Build Book Buzz\",\"url\":\"https:\/\/sandra.oddjar.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png\",\"contentUrl\":\"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png\",\"width\":1191,\"height\":137,\"caption\":\"Build Book Buzz\"},\"image\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/buildbookbuzz\",\"https:\/\/twitter.com\/sandrabeckwith\",\"https:\/\/www.linkedin.com\/in\/sandrabeckwith\/\",\"https:\/\/www.pinterest.com\/sandrabeckwith\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6\",\"name\":\"Sandra Beckwith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g\",\"caption\":\"Sandra Beckwith\"},\"url\":\"https:\/\/sandra.oddjar.com\/author\/sandrab\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 ways to get past what\u2019s holding you back - Build Book Buzz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/","og_locale":"en_US","og_type":"article","og_title":"3 ways to get past what\u2019s holding you back - Build Book Buzz","og_description":"One of my coaching clients expressed concern about a specific book promotion tactic recently, saying, \u201cI\u2019m not quite sure how to go about doing that, so I moved it to the back of my mind for now.\u201d Because she had to start promoting her book immediately to take advantage of a once-a-year news tie-in, we set it aside. I knew that putting something extra challenging at the top of her book publicity to-do list would stall her completely \u2013 because it would stall anyone, including me. We discussed what she did feel comfortable doing instead, looking for a task that was relevant, appropriate, and do-able. And we found it.","og_url":"https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/","og_site_name":"Build Book Buzz","article_publisher":"https:\/\/www.facebook.com\/buildbookbuzz","article_published_time":"2013-03-28T17:08:47+00:00","author":"Sandra Beckwith","twitter_card":"summary_large_image","twitter_creator":"@sandrabeckwith","twitter_site":"@sandrabeckwith","twitter_misc":{"Written by":"Sandra Beckwith","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/#article","isPartOf":{"@id":"https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/"},"author":{"name":"Sandra Beckwith","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6"},"headline":"3 ways to get past what\u2019s holding you back","datePublished":"2013-03-28T17:08:47+00:00","dateModified":"2013-03-28T17:08:47+00:00","mainEntityOfPage":{"@id":"https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/"},"wordCount":518,"commentCount":8,"publisher":{"@id":"https:\/\/sandra.oddjar.com\/#organization"},"keywords":["obstacles"],"articleSection":["Book Publicity","Tactics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/","url":"https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/","name":"3 ways to get past what\u2019s holding you back - Build Book Buzz","isPartOf":{"@id":"https:\/\/sandra.oddjar.com\/#website"},"datePublished":"2013-03-28T17:08:47+00:00","dateModified":"2013-03-28T17:08:47+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sandra.oddjar.com\/3-ways-to-get-past-whats-holding-you-back\/"]}]},{"@type":"WebSite","@id":"https:\/\/sandra.oddjar.com\/#website","url":"https:\/\/sandra.oddjar.com\/","name":"Build Book Buzz","description":"Do-it-yourself book marketing tips, tools, and tactics","publisher":{"@id":"https:\/\/sandra.oddjar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sandra.oddjar.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sandra.oddjar.com\/#organization","name":"Build Book Buzz","url":"https:\/\/sandra.oddjar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/","url":"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png","contentUrl":"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png","width":1191,"height":137,"caption":"Build Book Buzz"},"image":{"@id":"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/buildbookbuzz","https:\/\/twitter.com\/sandrabeckwith","https:\/\/www.linkedin.com\/in\/sandrabeckwith\/","https:\/\/www.pinterest.com\/sandrabeckwith\/"]},{"@type":"Person","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6","name":"Sandra Beckwith","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g","caption":"Sandra Beckwith"},"url":"https:\/\/sandra.oddjar.com\/author\/sandrab\/"}]}},"taxonomy_info":{"category":[{"value":10,"label":"Book Publicity"},{"value":11,"label":"Tactics"}],"post_tag":[{"value":291,"label":"obstacles"}]},"featured_image_src_large":false,"author_info":{"display_name":"Sandra Beckwith","author_link":"https:\/\/sandra.oddjar.com\/author\/sandrab\/"},"comment_info":8,"category_info":[{"term_id":10,"name":"Book Publicity","slug":"book-publicity","term_group":0,"term_taxonomy_id":10,"taxonomy":"category","description":"","parent":0,"count":112,"filter":"raw","cat_ID":10,"category_count":112,"category_description":"","cat_name":"Book Publicity","category_nicename":"book-publicity","category_parent":0},{"term_id":11,"name":"Tactics","slug":"tactics","term_group":0,"term_taxonomy_id":11,"taxonomy":"category","description":"","parent":0,"count":451,"filter":"raw","cat_ID":11,"category_count":451,"category_description":"","cat_name":"Tactics","category_nicename":"tactics","category_parent":0}],"tag_info":[{"term_id":291,"name":"obstacles","slug":"obstacles","term_group":0,"term_taxonomy_id":291,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts\/3884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/comments?post=3884"}],"version-history":[{"count":0,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts\/3884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/media?parent=3884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/categories?post=3884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/tags?post=3884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}