![\"Amazon](\"http:\/\/farm5.staticflickr.com\/4039\/4427206067_6378582779.jpg\" "\\"Amazon")
<\/a>The Book Industry Study Group recently released results of its Consumer Attitudes Toward E-Book Reading <\/a>survey that addressed questions about which type of device people use for e-books and which genres they’re reading on their devices.<\/p>\nHere are the highlights:<\/p>\n
- \n
- 44 percent of e-book readers prefer a tablet over a dedicated e-reader (for example, a Kindle), an increase of 7 percent since August 2012.<\/li>\n
- The number of respondents who prefer to read e-books on a dedicated e-reader dropped to 42 percent from 49 percent at the last survey in August 2012.<\/li>\n
- Those who prefer dedicated e-readers are more likely to read romance, mystery, literary fiction, and general fiction than are users of other types of devices.<\/li>\n
- Readers of how-to guides and manuals prefer to read them on their personal computers.<\/li>\n
- Smartphone readers are more likely to read travel books than are either tablet or dedicated e-reader users.<\/li>\n<\/ul>\n
The survey also revealed information about the popularity of e-books:<\/p>\n
- \n
- About 82 percent of “power buyers” — those who buy e-books on a weekly basis —\u00a0prefer e-books over print.<\/li>\n
- Nearly 70 percent of those who aren’t power buyers now prefer e-books over print.<\/li>\n<\/ul>\n
What are the lessons for authors?<\/h3>\n
There are a few take-aways here for those of us who write books:<\/p>\n
- \n
- Novelists will want to make sure their book is available in as many dedicated e-reader stores as possible. While most authors probably have Kindle covered, they don’t want to overlook Sony’s Reader Store, the Nook Book Store, and others.<\/li>\n
- Those who write how-to guides and manuals might consider offering their books in PDF formats. I introduced Get Your Book in the News: How to Write a Press Release That Announces Your Book<\/em><\/a>\u00a0in PDF format\u00a0first because I knew that users would want access to it on their computer while writing their press releases. The PDF format also allowed me to use a layout that would make the step-by-step instructions easier to read and follow. I added the Kindle <\/a>and iTunes<\/a> formats later, but continue to sell more copies\u00a0in PDF format.<\/li>\n
- Travel writers should get their books in the Aldiko (Android) \u00a0iTunes (Apple)\u00a0bookstore.<\/li>\n<\/ul>\n
Your e-book publisher (Smashwords, BookBaby, eBooks2go, etc.) will be your best resource and advisor.<\/p>\n
(Photo by Allie from Vancity via Compfight)<\/em><\/span><\/p>\n
Back to the survey . . . what’s your preferred e-book reader — a dedicated device, tablet, or computer?<\/em><\/p>\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"
<\/a>The Book Industry Study Group recently released results of its Consumer Attitudes Toward E-Book Reading <\/a>survey that addressed questions about which type of device people use for e-books and which genres they’re reading on their devices.<\/p>\nHere are the highlights:<\/p>\n
- \n
- 44 percent of e-book readers prefer a tablet over a dedicated e-reader (for example, a Kindle), an increase of 7 percent since August 2012.<\/li>\n
- The number of respondents who prefer to read e-books on a dedicated e-reader dropped to 42 percent from 49 percent at the last survey in August 2012.<\/li>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[20],"tags":[297,209,298,299],"class_list":["post-3936","post","type-post","status-publish","format-standard","hentry","category-news","tag-e-book-reader","tag-e-books","tag-e-reader","tag-survey"],"yoast_head":"\n
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- Travel writers should get their books in the Aldiko (Android) \u00a0iTunes (Apple)\u00a0bookstore.<\/li>\n<\/ul>\n