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{"id":4003,"date":"2013-04-19T18:07:41","date_gmt":"2013-04-19T18:07:41","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=4003"},"modified":"2013-04-19T18:07:41","modified_gmt":"2013-04-19T18:07:41","slug":"7-ways-to-conduct-a-successful-crowdfunding-campaign","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/7-ways-to-conduct-a-successful-crowdfunding-campaign\/","title":{"rendered":"7 ways to conduct a successful crowdfunding campaign"},"content":{"rendered":"

We’re fortunate to have Justine Schofield, communications coordinator at Pubslush.com<\/a>, as\u00a0our guest blogger today.\u00a0Pubslush <\/a>is a global, crowdfunding publishing platform that authors can use to raise funds and gauge the audience for new book ideas. It allows\u00a0trendsetting readers to pledge their financial support to bring books to life. Through a publishing imprint powered by those readers, Pubslush <\/a>acquires high-potential books from the platform. It\u00a0donates a children\u2019s book to a child in need for every book sold.<\/em><\/p>\n

7 ways to conduct a successful crowdfunding campaign<\/h3>\n

By Justine Schofield<\/strong><\/p>\n

In the age of the Internet and social media, crowdfunding is becoming an increasingly popular means of mitigating financial risk for creative projects. Crowdfunding platforms offer a wonderful opportunity for artists to raise funds and awareness for their projects, but since crowdfunding is still a relatively new concept, it can be difficult to run a successful campaign.<\/p>\n

So, here are a few tips that will help you run a more effective and successful crowdfunding campaign.<\/p>\n

    \n
  1. Offer enticing rewards.<\/b><\/b> Although people generally don\u2019t support crowdfunding campaigns for the rewards, it\u2019s still important to put a lot of thought behind the reward levels you create for your campaign.\u00a0The effort you put in will determine the success of your campaign. It\u2019s important to remember that some of the most enticing rewards are the fun and creative ones that don\u2019t necessarily cost the author very much money. For example, an author crowdfunding for a book can promise to name a character after the person who donates $500+.\u00a0 This costs the author nothing, but is a fun incentive.<\/li>\n
  2. Do pre-campaign research.<\/b> The biggest don’t<\/em> of crowdfunding is starting your campaign before you\u2019re ready. Time is a big factor in crowdfunding campaigns (most campaigns run for 30-60 days), so don\u2019t put your project up and then try to figure out your strategy. Also, it\u2019s very <\/i>important you research your costs up front so you can create appropriate reward levels. The goal is to make money, so obviously your reward levels will be proportionate to the amount donated. To be successful, you will need to determine how much money you\u2019ll need to raise to complete your project and<\/em> fulfill the incentive levels. Tip: don\u2019t forget about shipping costs.<\/em><\/li>\n
  3. Know your audience.<\/b> No matter what your crowdfunding project is, there is a specific audience that will be more inclined to be interested in and support your campaign. Knowing who your audience is\u2014age, gender, occupation, etc.\u2014will help you maximize your time and efforts.<\/li>\n
  4. Target your audience.<\/b> Once you know your audience, your focus should be to reach out to that particular group of people. Learn where these people are, both on the Internet and in your community, and reach out through the appropriate platforms. For example, finding blogs your audience would read and reaching out through that platform would be much more effective than yourself blindly blogging to the vast Internet as a whole.<\/li>\n
  5. Don\u2019t be timid.<\/b> Here\u2019s the most important tip when it comes to crowdfunding: It\u2019s a lot of work. Your success is directly connected to the time and effort you put into your campaign. The funds aren\u2019t going to raise themselves (wouldn\u2019t that be nice, though?), so put yourself out there and ask people to support your campaign. The worst they can say is no.<\/li>\n
  6. Be personal and make it easy.<\/b> While asking for support, it\u2019s always more effective to do so on a personal level. Sending out a generic tweet or Facebook message won\u2019t feel as genuine to your audience. Reach out to your close network via a personal e-mail or message with the link to your campaign. Also, provide them with an e-mail they can send out to their own network as well. Make it as easy for them as possible to support you.<\/li>\n
  7. Keep your supporters updated.<\/b> Once you get someone to support your campaign, don\u2019t just let them fall by the wayside. Keep them in the loop by sending out a newsletter or e-mail updates throughout your campaign and post-campaign. Make sure they know their support is appreciated.<\/li>\n<\/ol>\n

    Have you use a crowdfunding campaign to raise money for your book? How successful were you?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    We’re fortunate to have Justine Schofield, communications coordinator at Pubslush.com<\/a>, as our guest blogger today. Pubslush <\/a>is a global, crowdfunding publishing platform that authors can use to raise funds and gauge the audience for new book ideas. It allows trendsetting readers to pledge their financial support to bring books to life. Through a publishing imprint powered by those readers, Pubslush <\/a>acquires high-potential books from the platform. It donates a children\u2019s book to a child in need for every book sold.<\/em><\/p>\n

    7 ways to conduct a successful crowdfunding campaign<\/h3>\n

    By Justine Schofield<\/strong><\/p>\n

    In the age of the Internet and social media, crowdfunding is becoming an increasingly popular means of mitigating financial risk for creative projects. Crowdfunding platforms offer a wonderful opportunity for artists to raise funds and awareness for their projects, but since crowdfunding is still a relatively new concept, it can be difficult to run a successful campaign.<\/p>\n","protected":false},"author":4,"featured_media":4004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[49,20],"tags":[305,306,307],"class_list":["post-4003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-columns","category-news","tag-crowdfunding","tag-justine-schofield","tag-pubslush"],"yoast_head":"\n7 ways to conduct a successful crowdfunding campaign - Build Book Buzz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandra.oddjar.com\/7-ways-to-conduct-a-successful-crowdfunding-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 ways to conduct a successful crowdfunding campaign - Build Book Buzz\" \/>\n<meta property=\"og:description\" content=\"We're fortunate to have Justine Schofield, communications coordinator at Pubslush.com, as our guest blogger today. 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