You could do this with book covers, couldn\u2019t you? Or, like Cosby, you could do something similar with a topic related to your book.<\/p>\n

Even if you don\u2019t want to bend this bracket contest concept to fit your book, use it as inspiration to think differently about your book contest. Don\u2019t do what you see everyone else in your genre doing. Be like Cosby (whose wife suggested the sweater contest) \u2013 try something unexpected and different.<\/p>\n

Stumped? Find contests in other consumer products categories and see what\u2019s getting people engaged. Then modify and adapt the concept to your book. You\u2019ll not only attract attention from people already in your networks, but you\u2019ll expand your reach as they \u2013 and others \u2013 learn about and start talking about your clever book contest idea.<\/p>\n

Sometimes good is good enough. But as Bill Cosby has shown with his sweaters and their contest, you can do much better than \u201cgood.\u201d<\/p>\n

Do you like contests that require you to do something, or sweepstakes where all you do is enter to win?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"