{"id":4336,"date":"2020-08-19T08:00:21","date_gmt":"2020-08-19T12:00:21","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=4336"},"modified":"2023-12-07T21:35:02","modified_gmt":"2023-12-07T21:35:02","slug":"promote-your-book-with-a-roundup-article","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/promote-your-book-with-a-roundup-article\/","title":{"rendered":"Promote your book with a roundup article"},"content":{"rendered":"<p>I&#8217;ll bet you&#8217;ve seen several articles this summer touting a list of the &#8220;best summer beach reads.&#8221;<\/p>\n<p>Is your book on any of those lists?<\/p>\n<p>Maybe it isn&#8217;t, but it probably belongs in some other editorial &#8220;roundup&#8221; article about books, whether it&#8217;s now or another time of the year.<\/p>\n<h2>What&#8217;s a &#8220;roundup&#8221; article?<\/h2>\n<p>So what, exactly, is a roundup article?<\/p>\n<p>For book publicity purposes, a roundup usually gathers up the best, worst, most, least, newest, top, funniest, etc. products related to a specific category or theme.<\/p>\n<p>Examples of roundups specific to books include:<\/p>\n<ul>\n<li>Top InstantPot\/slow cooker\/air fryer cookbooks<\/li>\n<li>Most popular romance novels this year<\/li>\n<li>Best new gardening books<\/li>\n<li>7 home improvement books you can&#8217;t live without<\/li>\n<li>Great books for newlyweds<\/li>\n<li>Treasured all-occasion gift books<\/li>\n<\/ul>\n<p>There are also topic roundups that include other products besides books. Here are a few ideas:<\/p>\n<ul>\n<li>Best gifts for new college grads<\/li>\n<li>10 must-have tools for every home kitchen<\/li>\n<li>15 things parents say they can&#8217;t live without<\/li>\n<li>Favorite stress management resources<\/li>\n<li>Top home office products<\/li>\n<\/ul>\n<p>You get the point, right? Roundups are easy to spot once you&#8217;re aware of them. You&#8217;ll find them in\u00a0<span style=\"color: #333333; font-style: normal; font-weight: 400;\">online media sites,<\/span><span style=\"color: #333333; font-style: normal; font-weight: 400;\">\u00a0<\/span>magazines, newspapers, and blogs.<\/p>\n<h2>Your book&#8217;s roundup topic<\/h2>\n<p>Your book can be part of a roundup article that appears in the press, too. To make that happen, first determine the roundup topic.<\/p>\n<p><strong>Start with your category.<\/strong> If it&#8217;s fiction, is it science fiction, historical romance, chick lit, hen lit, mystery, young adult, or children&#8217;s? If it&#8217;s nonfiction, is it a self-help, health, memoir, biography, business, or how-to book? There are more, of course. The point is, get specific.<\/p>\n<p><strong>Next, move from category to sub-category.<\/strong> For example, my recently updated book, <a href=\"https:\/\/build-book-buzz.teachable.com\/p\/get-your-book-in-the-news\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Get Your Book in the News: How to Write a Press Release That Announces Your Book<\/em><\/a>, is a business book. That&#8217;s the category. The book teaches authors how to write a press release that announces a book, so the sub-category could be &#8220;authors.&#8221;<\/p>\n<p><strong>Use the category and sub-category to brainstorm topic ideas.<\/strong> For example, knowing that my book is for authors with a new book, the roundup topic for it might be, &#8220;Best books for new authors&#8221; or &#8220;Top resources for authors launching books.&#8221;<\/p>\n<p>Written a mystery set in New York&#8217;s Adirondack Mountains? Get regional publicity with a roundup on &#8220;10 books that showcase the Adirondacks.&#8221; Need some attention for your book on how to care for a dog? &#8220;20 books all dog owners should own.&#8221; Got a young adult novel coming out? &#8220;18 teen gift ideas.&#8221;<\/p>\n<h2><span style=\"font-size: 1.17em;\">How to use your roundup idea<\/span><\/h2>\n<p>There are a couple of ways to turn your roundup idea into something that generates results.<\/p>\n<p>You can pitch the idea to the press (more on how to do that in &#8220;<a href=\"https:\/\/buildbookbuzz.com\/how-to-pitch-a-roundup-article\/\">How to pitch a round-up article<\/a><span style=\"color: #333333; font-style: normal; font-weight: 400;\">&#8220;) or you can create a press release that helps do the job for them.\u00a0<\/span><\/p>\n<p>To write the press release, simply do the research to build the list of options for your roundup topic, and include your book in the mix. If it&#8217;s a &#8220;books only&#8221; roundup, you probably know what other books to include because they&#8217;re your top competition.<\/p>\n<p>If your roundup idea includes non-book products, you know your topic and audience so well that you already know what should be on your list.<\/p>\n<p>For example, if your topic is &#8220;top home office products&#8221; and your book is related to remote work (something a lot of employees are familiar with right now) or solopreneurship, you might also recommend a stand-up desk and ergonomic office chair, among other products.<\/p>\n<h2>Download this roundup press release template<\/h2>\n<p>I&#8217;ve created this downloadable fill-in-the-blanks press release you can use to do that. Click here to view, then download it:<\/p>\n<p><strong><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2020\/08\/Build-Book-Buzz-roundup-press-release-template.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Build Book Buzz roundup press release template<\/a><\/strong><\/p>\n<p>For information on how to distribute it to the press and bloggers, read &#8220;<a href=\"https:\/\/buildbookbuzz.com\/how-to-build-a-killer-book-publicity-media-list\/\">How to build a killer book publicity media list<\/a>.&#8221; If you don&#8217;t use my preferred press release distribution service mentioned in that article, be sure to read &#8220;<a href=\"https:\/\/buildbookbuzz.com\/how-to-e-mail-a-press-release-to-journalists\/\">How to email a press release to journalists<\/a>&#8221; before hitting the send button.<\/p>\n<h2>Actual roundup examples<\/h2>\n<p>Here are a few published roundups to give you an idea of your end goal, whether you&#8217;re pitching the idea or writing and distributing a press release.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.theatlantic.com\/culture\/archive\/2020\/05\/summer-books-quarantine-hex-catherine-house-dawn\/611626\/\" target=\"_blank\" rel=\"noopener noreferrer\">20 Books to Read in Quarantine This Summer<\/a><\/li>\n<li class=\"content-hed listicle-hed\"><a href=\"https:\/\/www.townandcountrymag.com\/society\/politics\/g28262790\/best-political-books\/\" target=\"_blank\" rel=\"noopener noreferrer\">16 Best Political Books to Read Before the 2020 Election<\/a><\/li>\n<li><a href=\"https:\/\/www.verywellfamily.com\/best-baby-shower-gifts-4169839\" target=\"_blank\" rel=\"noopener noreferrer\">The 26 Best Baby Shower Gifts of 2020<\/a><\/li>\n<\/ul>\n<p>Remember, you can also use the list as a blog post or newsletter article. I do this every year with <a href=\"https:\/\/buildbookbuzz.com\/29-gifts-authors-and-writers\/\" rel=\"noopener noreferrer\">holiday gifts for authors and writers<\/a>. I don&#8217;t pitch the idea to writer&#8217;s publications or newsletters, and I don&#8217;t send a press release, but I hope I help my readers and the people who shop for them at the holidays.<\/p>\n<p>Spend some time thinking about what type of list your book should be a part of, then take action. It&#8217;s a fun way to support your book and those of others.<\/p>\n<p><em>What roundup article should your book appear in? Share your book&#8217;s topic and the roundup title in a comment.<\/em><\/p>\n<hr \/>\n<p><em>(Editor\u2019s note: This article was first published in July 2013. It has been updated and expanded.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2020\/08\/Promote-your-book-with-a-roundup-article-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13553\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2020\/08\/Promote-your-book-with-a-roundup-article-1.png\" alt=\"roundup article\" width=\"620\" height=\"413\" \/><\/a><\/p>\n<p>I&#8217;ll bet you&#8217;ve seen several articles this summer touting a list of the &#8220;best summer beach reads.&#8221;<\/p>\n<p>Is your book on any of those lists?<\/p>\n<p>Maybe it isn&#8217;t, but it probably belongs in some other editorial &#8220;roundup&#8221; article about books, whether it&#8217;s now or another time of the year.<\/p>\n","protected":false},"author":4,"featured_media":19618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,25,11],"tags":[35,163,896,123,1261],"class_list":["post-4336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-publicity","category-fiction","category-tactics","tag-book-promotion","tag-book-publicity-2","tag-media-pitching","tag-press-release","tag-roundup-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promote your book with a roundup article - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"A &quot;roundup&quot; article is a surefire book publicity tactic authors can use to get media and other attention. 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