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{"id":4920,"date":"2013-09-13T19:03:32","date_gmt":"2013-09-13T19:03:32","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=4920"},"modified":"2023-12-07T21:38:20","modified_gmt":"2023-12-07T21:38:20","slug":"new-school-press-releases-for-authors","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/new-school-press-releases-for-authors\/","title":{"rendered":"New school press releases for authors"},"content":{"rendered":"

What information should you include in a press release?<\/p>\n

The answer depends on what you’re announcing. Press releases, also known as news releases, always announce news<\/em>. The biggest announcement most authors will make is that their book has been published. You’ll share that news in a press release sent with review copies, etc. (Learn more on that in “Why you must have a press release that announces your book<\/a>.”)<\/p>\n

Some of what we include in a press release, and how we present it, is changing as social media evolves and becomes more and more important. The basics are still the same: Your press release must focus on the benefits to the reader and the content must be well-written and interesting. But we can do more than that — we can make our press releases more “shareable” now.<\/p>\n

New school rules<\/h3>\n

Sarah Skerik, vice president of content marketing at press release distribution company PR Newswire and the author of the company’s free e-book, New School Press Release Tactics<\/em><\/a>, shared tips in a PR Daily<\/em> article, “New-school ways to grab attention with your press releases.<\/a>” (By the way, the article is a great example of what authors do on virtual book tours<\/a>.)<\/p>\n

Her tips apply to authors seeking book publicity, but they’re not written for authors. They’re written for savvy PR pros who write and distribute press releases for a living.<\/p>\n

With that in mind, I’ve pulled out a few of the tactics in the article that you can implement without having a PR degree or super social media savvy. The tips I’ve selected are based on my experiences with authors I work with in one of my courses<\/a> or through one-on-one coaching<\/a>.<\/p>\n

New tactics to try<\/h3>\n

For the most part, authors aren’t highly sophisticated with their social media usage — for example, telling them to “embed a click-to-tweet link” within the press release is going to generate panic. I mean, really, what teacher-by-day, author-by-night knows how to do that?<\/p>\n

I think most authors can implement the three tactics from the article that I’m sharing here, though:<\/p>\n