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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /srv/users/sandra/apps/sandra/public/wp-includes/functions.php on line 6114When I saw Valerie Alexander’s book trailer via a link posted in a LinkedIn discussion group, I knew I needed her to tell us how she did it, especially since she noted that she had used an iPhone to capture the video. She graciously accepted my invitation to write this guest post. Valerie is a screenwriter, film director, and author whose book, <\/em>Happiness as a Second Language<\/a>, takes a fun, original approach to happiness by teaching it as if it\u2019s a foreign language, which to most of us, it is. Learn more on her website<\/a>, where you can read her blog, see her adorable reader gallery, get info about her speaking engagements, and someday soon sign up for her mailing list.\u00a0<\/em><\/p>\n By Valerie Alexander<\/strong><\/p>\n As a screenwriter, I know you can be sure that your script is good if someone who reads it wants to show it to someone else.<\/p>\n That same metric applies to your book trailer. It might be wonderfully filmed, seamlessly edited, and perfectly descriptive of your book, but it will not be fully effective as a sales tool unless someone who watches it wants to buy your book and then shares the trailer with someone else<\/i>.<\/p>\n While I have no idea what will make a video \u201cgo viral\u201d (I think that has something to do with kittens popping a balloon or a pop star twerking), I do know about making a solid, share-worthy book trailer. I\u2019m sharing my tips here, but for them to make the most sense, please watch my trailer first:The Happiest Book Trailer Ever!<\/b><\/h3>\n
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