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{"id":5313,"date":"2013-12-17T18:50:03","date_gmt":"2013-12-17T18:50:03","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=5313"},"modified":"2023-12-07T21:38:12","modified_gmt":"2023-12-07T21:38:12","slug":"use-short-free-e-books-to-market-your-book","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/use-short-free-e-books-to-market-your-book\/","title":{"rendered":"Use short, free, e-books to market your book"},"content":{"rendered":"

I “met” today’s guest blogger, Phil Bolsta, when he featured some of my book marketing advice in his epic blog post,\u00a0<\/em>\u201cHow to Promote Your Book Like a Pro<\/a>.\u201d He’s the\u00a0<\/i>author of<\/em>\u00a0Through God’s\u00a0Eyes: Finding Peace and Purpose in a Troubled World<\/a>,\u00a0a comprehensive guide to living a spiritual life\u00a0that explains how dozens of spiritual\u00a0principles interact, how to weave them\u00a0together into a cohesive world view, and how to practically apply this spiritual\u00a0wisdom to daily life. Learn more at his\u00a0uplifting blog<\/a>; contact him by e-mail at\u00a0GodsEyes@me.com<\/a>.\u00a0<\/em><\/p>\n

Use short, free, e-books to market your book
\n<\/b><\/h3>\n

By Phil Bolsta<\/b><\/p>\n

Why do I send free e-books to everyone I can? Because I can\u2019t afford not to.<\/p>\n

My book, Through God’s Eyes: Finding Peace and Purpose in a Troubled World<\/i><\/a>, had been getting phenomenal feedback but, like most self-published authors, my reach was limited.<\/p>\n

I had to figure out a way to make tons of people aware of the book and eager to buy it. The best way to do that was to create and deliver valuable free content. But how?<\/p>\n

Short e-book relates to full book<\/h3>\n

Then it hit me. I got busy and wrote a 5,600-word e-book called The Logic of Living a Spiritual Life: Supporting a Life of Faith Through Logic and Reason<\/i><\/a>.<\/p>\n

I took some excerpts from Through God\u2019s Eyes<\/i>, added some big chunks of original content, and organized it all from a different perspective.\u2028\u2028 I threw it up on Amazon for $.99 (I had to charge because until recently, I didn’t know how to make it available there for free without participating in the Kindle Select program).<\/p>\n

I \u00a0promoted it by using a special URL for the book, GodIsLogical.com, which takes people to the Amazon sales page. But the goal isn’t to sell it.<\/p>\n

The e-book\u00a0was designed as a vehicle to build awareness of and drive sales of Through God\u2019s Eyes<\/i>. That\u2019s why the second half of the book is a 40-page sampler of excerpts from Through God\u2019s Eyes<\/i>.<\/p>\n

I also e-mailed a PDF of the e-book\u00a0to everyone on my 1,400-person e-mail list, which I had built one by one over the last few years from people I engaged with through my blog, Twitter, and Facebook. A friend in India offered me her list of 1,000 people, so I zipped it out to them as well.\u00a0In the e-mail, I asked everyone to share the e-book\u00a0with anyone and everyone they think might like it.<\/p>\n

Try these tips<\/h3>\n

Just like that, I was able to introduce Through God\u2019s Eyes <\/i>to more than 2,000 people (and hopefully many more) who otherwise wouldn\u2019t have been exposed to it.\u2028\u2028 Going forward, I now have a vehicle for offering high-quality content for free to everyone I e-meet online.<\/p>\n

If you’d like to try this yourself, here are a few tips to get you started:<\/p>\n