they’re<\/em>” refers to editors and agents.<\/p>\nBut platform doesn’t apply only to authors seeking traditional publishing contracts.\u00a0Every author who wants to sell books —\u00a0whether they’re using a traditional, self-publishing, or hybrid model — needs a strong platform in place before their book is published. <\/span><\/p>\n","protected":false},"author":4,"featured_media":20234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[20,11],"tags":[54,324],"class_list":["post-5599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tactics","tag-author-platform","tag-jane-friedman"],"yoast_head":"\nWhat is an author platform? - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"It's important to have an author platform no matter which publishing approach you're using. 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![\"Jane](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2014\/02\/platform-quote.jpg\")
<\/a><\/p>\n