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{"id":5623,"date":"2014-03-11T19:18:31","date_gmt":"2014-03-11T19:18:31","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=5623"},"modified":"2014-03-11T19:18:31","modified_gmt":"2014-03-11T19:18:31","slug":"obama-two-ferns-galifianakis","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/obama-two-ferns-galifianakis\/","title":{"rendered":"What authors can learn from President Obama, Two Ferns, and Zach Galifianakis"},"content":{"rendered":"

To reach your target audience<\/a>, you have to get in front of them.<\/p>\n

That’s what President Barack Obama did today when he appeared on the fake online talk show, “Between Two Ferns,” with host\u00a0Zach Galifianakis.<\/p>\n

As he struggled not to laugh, President Obama eventually pitched the Affordable Care Act to the show’s fans — the young viewers who need to sign up for health care coverage so the system works properly.<\/p>\n

He took his marketing message directly to the people he needed to reach where he knew he’d find them — at FunnyorDie.com.<\/p>\n

“The point is, a lot of young people, they think they’re invincible,” President Obama told his host.<\/p>\n

Authors can learn a lot from this brilliant and laugh-out-loud funny interview:<\/p>\n