{"id":5643,"date":"2014-03-21T13:35:36","date_gmt":"2014-03-21T13:35:36","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=5643"},"modified":"2023-12-07T21:38:05","modified_gmt":"2023-12-07T21:38:05","slug":"discoverability-and-books","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/discoverability-and-books\/","title":{"rendered":"Discoverability and books"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p style=\"text-align: left;\">&#8220;Discoverability&#8221; is one of the newer buzzwords in the book publishing industry. Maybe you&#8217;ve heard it a few times by now. Hearing it and understanding it are two different things, however.<\/p>\n<p style=\"text-align: left;\">As Thad McIlroy (quoted above) explains in his brief article, &#8220;<a href=\"http:\/\/thefutureofpublishing.com\/2012\/05\/findability-discoverability-and-marketing\/\" target=\"_blank\" rel=\"noopener\">Findability, Discoverability, and Marketing<\/a>,&#8221; the difference between &#8220;finding&#8221; and &#8220;discovering&#8221; a book is that with finding, you&#8217;re looking for something specific &#8212; you know what you&#8217;re looking for. Discoverability is what happens when you&#8217;re looking, but not for something specific. Because of that, discoverability might bring with it more of a sense of delight than &#8220;finding&#8221; offers.<\/p>\n<p style=\"text-align: left;\">For example, I&#8217;m always looking for books that help authors solve a problem. Always. It&#8217;s one reason I&#8217;m on author and consultant Kristen Eckstein&#8217;s mailing list &#8212; who knows what resource I might learn about from her? Last Friday, I received an e-mail from her that offered one of her short e-books free on Kindle that day only. I immediately downloaded her\u00a0<em><a href=\"http:\/\/www.amazon.com\/gp\/product\/B00H1CFQOU\/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00H1CFQOU&amp;linkCode=as2&amp;tag=beckwithcommu-20\" target=\"_blank\" rel=\"noopener\">Author&#8217;s Quick Guide to Creating a Killer Non-Fiction Book Title<\/a>\u00a0<\/em>because I had discovered something useful for me &#8212; something I hadn&#8217;t been specifically looking for but knew I wanted when I saw it. That&#8217;s discoverability.<\/p>\n<p style=\"text-align: left;\">I shared the link and offer with my social networks, too, hoping that others would experience that <em>&#8220;Yes!&#8221;<\/em> that can accompany discoverability.<\/p>\n<h3 style=\"text-align: left;\">Get discovered<\/h3>\n<p style=\"text-align: left;\">You want your books to be discoverable, too. Ideas for doing that include:<\/p>\n<ul>\n<li>Go where your readers are. Maybe they&#8217;re on Goodreads.com, maybe they aren&#8217;t. Maybe they use Twitter, maybe they don&#8217;t. You have to <a href=\"https:\/\/buildbookbuzz.com\/how-to-find-your-books-target-market\/\" target=\"_blank\" rel=\"noopener\">know your target audience<\/a> to get in front of it.<\/li>\n<li>Talk to your readers about how they discover the books they end up buying and reading, then act on what you learn.<\/li>\n<li>Figure out who influences your target audience and get copies of your books into their hands so they can become your evangelists.<\/li>\n<li>Offer promotions with discounts, as Eckstein did, or special bonus material with a purchase. Host contests to get people interested and engaged.<\/li>\n<li>Build a strong, solid author platform that helps you and your books get found when people are looking for what you write. Eckstein&#8217;s mailing list is part of her platform.<\/li>\n<\/ul>\n<p><em>What are you doing to make sure your book gets discovered?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\"><em>~~ I use Grammarly&#8217;s <a href=\"http:\/\/www.grammarly.com\/plagiarism-checker\">free plagiarism checker<\/a> because &#8220;Stealing, of course, is a crime, and a very impolite thing to do.&#8221; &#8212; Lemony Snicket,\u00a0The Wide Window ~~<\/em><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2014\/03\/photo-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5645\" title=\"Discoverability and books\" alt=\"Discoverability quote\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2014\/03\/photo-5.jpg\" width=\"415\" height=\"415\" \/><\/a><\/p>\n<p style=\"text-align: left;\">&#8220;Discoverability&#8221; is one of the newer buzzwords in the book publishing industry. Maybe you&#8217;ve heard it a few times by now. Hearing it and understanding it are two different things, however.<\/p>\n","protected":false},"author":4,"featured_media":20230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[20,11],"tags":[425,426],"class_list":["post-5643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tactics","tag-discoverability","tag-thad-mcilroy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discoverability and books - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"What is &quot;discoverability&quot; and why should you care about it? Thad McIlroy offers a clear definition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandra.oddjar.com\/discoverability-and-books\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discoverability and books - Build Book Buzz\" \/>\n<meta property=\"og:description\" content=\"What is &quot;discoverability&quot; and why should you care about it? Thad McIlroy offers a clear definition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandra.oddjar.com\/discoverability-and-books\/\" \/>\n<meta property=\"og:site_name\" content=\"Build Book Buzz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/buildbookbuzz\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-21T13:35:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-07T21:38:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2014\/03\/photo-5.jpg\" \/>\n<meta name=\"author\" content=\"Sandra Beckwith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sandrabeckwith\" \/>\n<meta name=\"twitter:site\" content=\"@sandrabeckwith\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra Beckwith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sandra.oddjar.com\/discoverability-and-books\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sandra.oddjar.com\/discoverability-and-books\/\"},\"author\":{\"name\":\"Sandra Beckwith\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6\"},\"headline\":\"Discoverability and books\",\"datePublished\":\"2014-03-21T13:35:36+00:00\",\"dateModified\":\"2023-12-07T21:38:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sandra.oddjar.com\/discoverability-and-books\/\"},\"wordCount\":376,\"commentCount\":9,\"publisher\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\"},\"keywords\":[\"discoverability\",\"Thad McIlroy\"],\"articleSection\":[\"News\",\"Tactics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sandra.oddjar.com\/discoverability-and-books\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandra.oddjar.com\/discoverability-and-books\/\",\"url\":\"https:\/\/sandra.oddjar.com\/discoverability-and-books\/\",\"name\":\"Discoverability and books - Build Book Buzz\",\"isPartOf\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#website\"},\"datePublished\":\"2014-03-21T13:35:36+00:00\",\"dateModified\":\"2023-12-07T21:38:05+00:00\",\"description\":\"What is \\\"discoverability\\\" and why should you care about it? 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