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{"id":5680,"date":"2014-04-02T21:51:23","date_gmt":"2014-04-02T21:51:23","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=5680"},"modified":"2023-12-07T21:38:03","modified_gmt":"2023-12-07T21:38:03","slug":"using-surprises-to-get-media-attention","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/using-surprises-to-get-media-attention\/","title":{"rendered":"Using surprises to get media attention"},"content":{"rendered":"

Our guest blogger this week is one of my favorite Book Marketing\u00a0101 students<\/a>, Avril O’Reilly of Ireland. A children’s book author and pictures editor, Avril has had great success publicizing and promoting her new book, <\/em>Kathleen and the Communion Copter<\/a>.\u00a0<\/em>I loved what she was doing with her press kits, and asked her to share with us how she uses surprise treats for journalists to get attention and a positive response. Here’s her story.<\/em><\/p>\n

Using surprises to get media attention<\/h3>\n

By Avril O\u2019Reilly<\/strong><\/p>\n

I am kind of old-fashioned when it comes to press packs. I like when a product or book lands on the desk accompanied by a goodie bag. I\u2019m not greedy. When I worked on newspapers a nice biro or a bag of sweets was more than enough to earn my good will.<\/p>\n

The BIG idea<\/h3>\n

When I was sending out copies of my book, Kathleen and the Communion Copter<\/a>,\u00a0I wanted the book to have that “feel good” factor. My original idea was to bake cookies in the shape of little girls making their communions. I would decorate the cookies and place each in a pretty paper box that I would buy from Etsy. These would be delivered by, I dunno, courier\/winged messenger\/mum, to the relevant newspapers and magazines. Journalists on a sugar high would write warmly about my book.<\/p>\n

Bad idea<\/h3>\n

I\u2019ll stop there and explain why that didn\u2019t happen. The idea was time-consuming, expensive, and possibly a threat to the journalists\u2019 health. It might have been a magnet for desk mice. And this approach was insensitive to the different lead-in times of mags, papers, and radio stations.<\/p>\n

Better idea<\/h3>\n

The idea I ran with in the end was to make necklaces. My book is about Holy Communions and helicopters so I felt it might lend itself to jewelry. I decided on a silver chain with a cross and a helicopter. Crosses on chains are a well-known aspect of communions and are quite ageless. I was lucky to find a little helicopter that looked not unlike the drawing on my front cover.<\/p>\n

\"KCC<\/a><\/p>\n

Here\u2019s my advice for doing something similar for your book:<\/p>\n