Your “warm” audience is the people in your networks. Because of that, it’s important to understand how leveraging your networks can help you sell more books.<\/p>\n

Leveraging your networks doesn’t necessarily mean “selling to” your networks, though. Because not everybody you know is going to be interested in the types of books you write, you can’t expect\u00a0 all of them to buy and read your book.<\/p>\n

It might be reasonable to expect them to support you and your book by telling other people about it, though.<\/p>\n

And, yes, some will buy, read, and review it, too. But don’t expect (or demand!) that.<\/p>\n

Who do you know, and how can they help you?<\/h2>\n

Start by assessing your networks.<\/p>\n

While most think of their networks in terms of friends and family, yours might also include your social media connections, colleagues, and newsletter subscribers, among others.<\/p>\n

What do you know about the people in these networks? Are they the target audience for your book, or are they in a position to help you reach your target audience?<\/p>\n

Divide them into two groups — readers and helpers (there might be overlap).This will help you use the right messages with them.<\/p>\n

Leveraging your networks<\/h2>\n

Let’s look at your networks and how to leverage them in greater depth. Here are the most common types:<\/p>\n