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{"id":5960,"date":"2014-06-06T15:51:44","date_gmt":"2014-06-06T15:51:44","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=5960"},"modified":"2014-06-06T15:51:44","modified_gmt":"2014-06-06T15:51:44","slug":"book-marketing-lessons-from-tim-ferriss","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/book-marketing-lessons-from-tim-ferriss\/","title":{"rendered":"Book marketing lessons from Tim Ferriss"},"content":{"rendered":"

While walking this week,\u00a0I listened to a \u00a0podcast interview with The 4-Hour Workweek<\/a> best-selling author Tim Ferriss, who\u00a0complained that authors aren’t\u00a0taking advantage of\u00a0his book marketing lessons\u00a0on how to create a best seller.<\/p>\n

“I have specced out exactly more than anywhere else on the web\u00a0. . .\u00a0how the best seller lists\u00a0work, how to write a best seller, how to launch a best seller, step-by-step what to do . . . \u00a0.\u00a0And people do not \u2013 they\u2019ll launch a book and they won\u2019t do any of it,” he told Pat Flynn on the Smart Passive Income podcast<\/a>.<\/p>\n

Ferriss noted that one of his best blog posts on the topic, “12 Lessons Learned While Marketing “The 4-Hour Body<\/a>,” is one of his\u00a0most useful of many posts about book marketing. It is<\/em> excellent, and I want you to jump over there and read it,<\/a>\u00a0then come back here and discuss it.<\/p>\n

Why aren’t you taking his advice?<\/h3>\n

As I read it, I had a few ideas about\u00a0why more authors aren’t following his advice. I suspect that the average author has obstacles, limitations, or roadblocks that\u00a0someone like Ferriss might not take into account.<\/p>\n

While thinking of the authors I meet and work with regularly, I wondered:<\/p>\n