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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /srv/users/sandra/apps/sandra/public/wp-includes/functions.php on line 6114Today’s guest blogger is Larry Jacobson, the\u00a0energetic and entrepreneurial author of <\/em>The Boy Behind the Gate<\/a>, a memoir. I met Larry when he registered for my Book Marketing 101 e-course<\/a> and just between us, I have been continually impressed ever since. A lifelong entrepreneur, his latest venture is a training program called Navigating Leadership for Entrepreneurs<\/a>.\u00a0\u00a0Learn more about his writing, speaking, and coaching services on his website<\/a>.\u00a0<\/em><\/p>\n By Larry Jacobson<\/strong><\/p>\n As an independent author, once you have a book or e-book in hand, it\u2019s time to share your work with the world and that means promotion.<\/p>\n Because you\u2019re doing the promotion yourself, you may be in for a surprise: You just became an entrepreneur. This means you\u2019re in charge\u2014of everything\u2014including PR.<\/p>\n \u201cNo, no, no, I\u2019m just an author. I just want to write, not run a PR business,\u201d<\/em> you plead.<\/p>\n I understand how you feel. When I began writing The Boy Behind the Gate<\/em><\/a>, I just wanted to inspire others to follow their dreams. However, what I found out along the way was that out of necessity, I had become an entrepreneur again. I had become “The\u00a0Accidental Entrepreneur.”<\/p>\n You, too, have become an entrepreneur and that means for this venture, the person you see in the mirror is the one who will be handling every aspect of your PR. It\u2019s both a blessing and a curse. You don\u2019t have to report to anyone, there are no deadlines, and you don\u2019t need someone\u2019s approval to try a new strategy.<\/p>\n On the other hand, because there\u2019s no one to report to, there\u2019s also no feedback and no deadlines means you can put off creating your PR calendar until you \u201cget around to it.\u201d<\/p>\n Chances are you\u2019re developing your own PR plan using the tips and tools provided to you here at BuildBookBuzz<\/a>. You therefore have now been thrust into a position of leadership in which you will face unexpected challenges, including driving yourself to follow through with your plan.<\/p>\n Rather than be put off by this, embrace the role and learn how to handle it.<\/p>\n I have been an entrepreneur for over 30 years so when I wrote my first book, started a publishing company, and organized my own promotion, I knew what I would be facing. Now, as an entrepreneur coach, I see people confronting the same challenges I faced, in a variety of businesses, especially writers looking for publicity. In my latest audio program, Navigating Leadership for Entrepreneurs<\/em><\/a>, I\u2019ve identified 11 keys, which if addressed properly, will ensure that you enjoy\u00a0being a leader and an entrepreneur.<\/p>\n Here are the 11 keys from my training program:<\/p>\n When you choose to embrace your role as an entrepreneur and leader, you\u2019ll more successfully lead yourself and others. And you\u2019ll be free to unleash your entrepreneurial spirit.<\/p>\n Do you see yourself as an accidental entrepreneur? Why or why not?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" em><\/a>Today’s guest blogger is Larry Jacobson, the\u00a0energetic and entrepreneurial author of <\/em>The Boy Behind the Gate<\/a>, a memoir. I met Larry when he registered for my Book Marketing 101 e-course<\/a> and just between us, I have been continually impressed ever since. A lifelong entrepreneur, his latest venture is a training program called Navigating Leadership for Entrepreneurs<\/a>.\u00a0\u00a0Learn more about his writing, speaking, and coaching services on his website<\/a>.\u00a0<\/em><\/p>\n By Larry Jacobson<\/strong><\/p>\n As an independent author, once you have a book or e-book in hand, it\u2019s time to share your work with the world and that means promotion.<\/p>\n","protected":false},"author":4,"featured_media":20198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[49,20,11],"tags":[463,464,465,466],"class_list":["post-6008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-columns","category-news","category-tactics","tag-authorpreneur","tag-entrepreneur","tag-larry-jacobson","tag-the-boy-behind-the-gate"],"yoast_head":"\nAre you an accidental entrepreneur?<\/h3>\n
You’re\u00a0the boss<\/h3>\n
11 keys to successful “authorpreneurship”<\/h3>\n
\n
Are you an accidental entrepreneur?<\/h3>\n