In the first chapter, author Dan Zarrella, a social media strategist at Hubspot.com, summarizes\u00a0his research regarding consumer e-book preferences. He surveyed more than 1,000 American adults who own a computer or e-reader and have a job paying $70,000 or more a year.<\/p>\n
I\u2019m\u00a0sharing just a few gems from that research here. I think it’s useful to authors\u00a0even if the people\u00a0surveyed don’t exactly\u00a0fit your reader demographics. I recommend buying the book so you can get even more information on e-book readers, but also so that you can\u00a0read\u00a0Zarrella’s interpretation of the data.<\/p>\n
Most of the book, though, is\u00a0about what, how, and when to share information on social media platforms.<\/p>\n
What do they read?<\/h3>\n
While Zarrella was primarily interested in business book readers, he uncovered other useful information:<\/p>\n
- \n
- About 65 percent said they read e-books at least once a month.<\/li>\n
- Less than half said they read business books (Zarrella was doing the research with business e-books in mind).<\/li>\n
- Nearly half said they read fiction e-books.<\/li>\n
- Women were more likely to read fiction e-books than men, while men were more likely to read business e-books than women.<\/li>\n
- Both men and women were less likely to read entertainment e-books than the other three categories \u2013 business, fiction, and current events.<\/li>\n<\/ul>\n
How did they hear about the e-books they read?<\/h3>\n
Zarrella also asked people how they heard about e-books they read. He learned that:<\/p>\n
- \n
- 45 percent learned about them directly from Amazon (more women than men).<\/li>\n
- About 35 percent said \u201crecommendations from friends\u201d (more women than men).<\/li>\n
- The third most common way readers heard about e-books was through search engines (more men than women).<\/li>\n<\/ul>\n
Lessons from the data<\/h3>\n
What can you learn from Zarrella\u2019s research into e-book reading and buying habits? These are my conclusions from his content on e-books as well as the rest of the book:<\/p>\n
- \n
- You need\u00a0 to make sure your book is available in an e-book format because people are reading e-books.<\/li>\n
- While you want your book available for sale in as many outlets as possible, Amazon rules, so make sure it\u2019s available\u00a0there.<\/li>\n
- Word-of-mouth marketing is essential. Help that along by making sure you use social sharing toolbars<\/a> and icons on your blog, by creating blog posts and tweets and images that are shareable<\/a>, and by asking friends for support<\/a>.<\/li>\n
- Search engine optimization \u2013 SEO<\/a> \u2013 is important to getting discovered online, especially if your audience is men.<\/li>\n<\/ul>\n
I took a lot of notes when reading The Science of Marketing<\/em><\/a>. It\u2019s not for entry-level social media users<\/a>, but if you already understand Twitter and Facebook basics, I highly recommend it. As you can see, just the information in the first chapter on e-book buyers could be worth the price of the book.<\/p>\n
Where is your e-book selling the best? Amazon? B&N? The Kobo store?\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"
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<\/a>I reviewed an excellent book on social media marketing, The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies<\/em><\/a>, on this blog\u00a0a few months ago<\/a>.<\/p>\nIn the first chapter, author Dan Zarrella, a social media strategist at Hubspot.com, summarizes\u00a0his research regarding consumer e-book preferences. He surveyed more than 1,000 American adults who own a computer or e-reader and have a job paying $70,000 or more a year.<\/p>\n
I\u2019m\u00a0sharing just a few gems from that research here. I think it’s useful to authors\u00a0even if the people\u00a0surveyed don’t exactly\u00a0fit your reader demographics. I recommend buying the book so you can get even more information on e-book readers, but also so that you can\u00a0read\u00a0Zarrella’s interpretation of the data.<\/p>\n","protected":false},"author":4,"featured_media":20196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[20,12],"tags":[371,467,209,468],"class_list":["post-6026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tools","tag-dan-zarrella","tag-data","tag-e-books","tag-science-of-marketing"],"yoast_head":"\n
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- Search engine optimization \u2013 SEO<\/a> \u2013 is important to getting discovered online, especially if your audience is men.<\/li>\n<\/ul>\n