on his website<\/a>.\u00a0<\/em><\/p>\nTake these steps\u00a0before your book is released<\/h3>\n
By Michael Murphy<\/strong><\/p>\nOn August 12, Random House Alibi released my Prohibition-era mystery, The Yankee Club<\/em>. This was my tenth published novel. Release day brings joy, excitement, and pride \u2013 a deluge of emotions much like the birth of a child (something I also know a little about).<\/p>\n","protected":false},"author":4,"featured_media":20182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,49,20,11],"tags":[483,152,484],"class_list":["post-6249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-publicity","category-guest-columns","category-news","category-tactics","tag-book-release","tag-michael-murphy","tag-the-yankee-club"],"yoast_head":"\nTake these steps before your book release - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"Experienced author Michael Murphy shares his pre-release action plan so your book release is smooth and successful.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Take these steps before your book release - Build Book Buzz\" \/>\n<meta property=\"og:description\" content=\"Experienced author Michael Murphy shares his pre-release action plan so your book release is smooth and successful.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/\" \/>\n<meta property=\"og:site_name\" content=\"Build Book Buzz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/buildbookbuzz\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-02T18:52:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-07T21:37:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2014\/09\/Michael-Murphy-265x300.jpg\" \/>\n<meta name=\"author\" content=\"Sandra Beckwith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sandrabeckwith\" \/>\n<meta name=\"twitter:site\" content=\"@sandrabeckwith\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra Beckwith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/\"},\"author\":{\"name\":\"Sandra Beckwith\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6\"},\"headline\":\"Take these steps before your book release\",\"datePublished\":\"2014-09-02T18:52:59+00:00\",\"dateModified\":\"2023-12-07T21:37:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/\"},\"wordCount\":887,\"commentCount\":18,\"publisher\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\"},\"keywords\":[\"book release\",\"Michael Murphy\",\"The Yankee Club\"],\"articleSection\":[\"Book Publicity\",\"Guest Columns\",\"News\",\"Tactics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/\",\"url\":\"https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/\",\"name\":\"Take these steps before your book release - Build Book Buzz\",\"isPartOf\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#website\"},\"datePublished\":\"2014-09-02T18:52:59+00:00\",\"dateModified\":\"2023-12-07T21:37:53+00:00\",\"description\":\"Experienced author Michael Murphy shares his pre-release action plan so your book release is smooth and successful.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandra.oddjar.com\/#website\",\"url\":\"https:\/\/sandra.oddjar.com\/\",\"name\":\"Build Book Buzz\",\"description\":\"Do-it-yourself book marketing tips, tools, and tactics\",\"publisher\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandra.oddjar.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\",\"name\":\"Build Book Buzz\",\"url\":\"https:\/\/sandra.oddjar.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png\",\"contentUrl\":\"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png\",\"width\":1191,\"height\":137,\"caption\":\"Build Book Buzz\"},\"image\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/buildbookbuzz\",\"https:\/\/twitter.com\/sandrabeckwith\",\"https:\/\/www.linkedin.com\/in\/sandrabeckwith\/\",\"https:\/\/www.pinterest.com\/sandrabeckwith\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6\",\"name\":\"Sandra Beckwith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g\",\"caption\":\"Sandra Beckwith\"},\"url\":\"https:\/\/sandra.oddjar.com\/author\/sandrab\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Take these steps before your book release - Build Book Buzz","description":"Experienced author Michael Murphy shares his pre-release action plan so your book release is smooth and successful.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/","og_locale":"en_US","og_type":"article","og_title":"Take these steps before your book release - Build Book Buzz","og_description":"Experienced author Michael Murphy shares his pre-release action plan so your book release is smooth and successful.","og_url":"https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/","og_site_name":"Build Book Buzz","article_publisher":"https:\/\/www.facebook.com\/buildbookbuzz","article_published_time":"2014-09-02T18:52:59+00:00","article_modified_time":"2023-12-07T21:37:53+00:00","og_image":[{"url":"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2014\/09\/Michael-Murphy-265x300.jpg"}],"author":"Sandra Beckwith","twitter_card":"summary_large_image","twitter_creator":"@sandrabeckwith","twitter_site":"@sandrabeckwith","twitter_misc":{"Written by":"Sandra Beckwith","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/#article","isPartOf":{"@id":"https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/"},"author":{"name":"Sandra Beckwith","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6"},"headline":"Take these steps before your book release","datePublished":"2014-09-02T18:52:59+00:00","dateModified":"2023-12-07T21:37:53+00:00","mainEntityOfPage":{"@id":"https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/"},"wordCount":887,"commentCount":18,"publisher":{"@id":"https:\/\/sandra.oddjar.com\/#organization"},"keywords":["book release","Michael Murphy","The Yankee Club"],"articleSection":["Book Publicity","Guest Columns","News","Tactics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/","url":"https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/","name":"Take these steps before your book release - Build Book Buzz","isPartOf":{"@id":"https:\/\/sandra.oddjar.com\/#website"},"datePublished":"2014-09-02T18:52:59+00:00","dateModified":"2023-12-07T21:37:53+00:00","description":"Experienced author Michael Murphy shares his pre-release action plan so your book release is smooth and successful.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sandra.oddjar.com\/take-these-steps-before-your-book-release\/"]}]},{"@type":"WebSite","@id":"https:\/\/sandra.oddjar.com\/#website","url":"https:\/\/sandra.oddjar.com\/","name":"Build Book Buzz","description":"Do-it-yourself book marketing tips, tools, and tactics","publisher":{"@id":"https:\/\/sandra.oddjar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sandra.oddjar.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sandra.oddjar.com\/#organization","name":"Build Book Buzz","url":"https:\/\/sandra.oddjar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/","url":"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png","contentUrl":"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png","width":1191,"height":137,"caption":"Build Book Buzz"},"image":{"@id":"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/buildbookbuzz","https:\/\/twitter.com\/sandrabeckwith","https:\/\/www.linkedin.com\/in\/sandrabeckwith\/","https:\/\/www.pinterest.com\/sandrabeckwith\/"]},{"@type":"Person","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6","name":"Sandra Beckwith","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g","caption":"Sandra Beckwith"},"url":"https:\/\/sandra.oddjar.com\/author\/sandrab\/"}]}},"taxonomy_info":{"category":[{"value":10,"label":"Book Publicity"},{"value":49,"label":"Guest Columns"},{"value":20,"label":"News"},{"value":11,"label":"Tactics"}],"post_tag":[{"value":483,"label":"book release"},{"value":152,"label":"Michael Murphy"},{"value":484,"label":"The Yankee Club"}]},"featured_image_src_large":["https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2014\/09\/Michael-Murphy-265x300-1.jpg",265,300,false],"author_info":{"display_name":"Sandra Beckwith","author_link":"https:\/\/sandra.oddjar.com\/author\/sandrab\/"},"comment_info":20,"category_info":[{"term_id":10,"name":"Book Publicity","slug":"book-publicity","term_group":0,"term_taxonomy_id":10,"taxonomy":"category","description":"","parent":0,"count":112,"filter":"raw","cat_ID":10,"category_count":112,"category_description":"","cat_name":"Book Publicity","category_nicename":"book-publicity","category_parent":0},{"term_id":49,"name":"Guest Columns","slug":"guest-columns","term_group":0,"term_taxonomy_id":49,"taxonomy":"category","description":"","parent":0,"count":109,"filter":"raw","cat_ID":49,"category_count":109,"category_description":"","cat_name":"Guest Columns","category_nicename":"guest-columns","category_parent":0},{"term_id":20,"name":"News","slug":"news","term_group":0,"term_taxonomy_id":20,"taxonomy":"category","description":"","parent":0,"count":311,"filter":"raw","cat_ID":20,"category_count":311,"category_description":"","cat_name":"News","category_nicename":"news","category_parent":0},{"term_id":11,"name":"Tactics","slug":"tactics","term_group":0,"term_taxonomy_id":11,"taxonomy":"category","description":"","parent":0,"count":451,"filter":"raw","cat_ID":11,"category_count":451,"category_description":"","cat_name":"Tactics","category_nicename":"tactics","category_parent":0}],"tag_info":[{"term_id":483,"name":"book release","slug":"book-release","term_group":0,"term_taxonomy_id":483,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":152,"name":"Michael Murphy","slug":"michael-murphy","term_group":0,"term_taxonomy_id":152,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":484,"name":"The Yankee Club","slug":"the-yankee-club","term_group":0,"term_taxonomy_id":484,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts\/6249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/comments?post=6249"}],"version-history":[{"count":1,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts\/6249\/revisions"}],"predecessor-version":[{"id":20183,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts\/6249\/revisions\/20183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/media\/20182"}],"wp:attachment":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/media?parent=6249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/categories?post=6249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/tags?post=6249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"The](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2014\/09\/The-Yankee-Club-225x300.jpg\")
<\/a>Generate reviews. <\/strong>As noted above, reviews can pique the interest of readers, enticing them to pre-order your book. Post links to advance reviews on Goodreads and other sites on your social networks.<\/p>\n![\"Michael](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2014\/09\/Michael-Murphy-265x300.jpg\")
<\/a>Today’s guest post offering advice for your book release is from Michael Murphy, who wrote a wonderful article for us before on how to get publicity<\/a>. A\u00a0full-time writer and part-time urban chicken rancher in Arizona, he is the author of the new book \u00a0<\/em>The Yankee Club<\/a>, the first in the\u00a0Jake and Laura Series. His next, <\/em>All That Glitters, will be released in January. He\u2019s currently hard at work on book three. Learn more on his website<\/a>.\u00a0<\/em><\/p>\n