Rogers wrote the book to help authors avoid the mistakes he sees being made either by well-intended but misguided authors, or by those trying to beat the system. He says that “It’s about both how to get the good reviews and how to avoid the pitfalls.”<\/p>\n

It’s a quick read — underscored by the author’s constant reference to it as a “booklet,” rather than as a book — packed with useful insights and advice.<\/p>\n

A few of the key messages I pulled from it include:<\/p>\n