With goals in place, I am much more focused. As a result,\u00a0I accomplish more of the right things<\/em>.<\/p>\n

Book marketing goals will help you determine where you want to go with your book and how you will get there. For example, if your goal is to sell 10,000\u00a0paperback books in the next 12 months, you’ll skip the local book signing and focus on those activities that will help you reach\u00a0a national and perhaps even global audience with your message.<\/p>\n

If your goal is to use your book to become a national speaker within three years, you’ll set goals for the number of presentations\u00a0you need to make in 2015 and outline what you’ll need to do to get them. And you’ll set goals for the kinds of media and other exposure you’ll need to help you get those speaking gigs.<\/p>\n

Again, failing to plan is planning to fail.<\/p>\n

Set goals this year so you know not only where you need to go, but how you’ll get there. You won’t regret it.<\/p>\n

Do you set goals every year? What’s one of your goals for the coming year? \u00a0If not, why not?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"