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{"id":6699,"date":"2015-03-10T18:20:41","date_gmt":"2015-03-10T18:20:41","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=6699"},"modified":"2023-12-07T21:37:40","modified_gmt":"2023-12-07T21:37:40","slug":"virtual-book-tour-tips","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/virtual-book-tour-tips\/","title":{"rendered":"Virtual book tour tips"},"content":{"rendered":"

Today’s guest blogger, who is sharing\u00a0his experience with a virtual book tour, is Denis Ledoux. He’s the author of <\/em>Should I Write My Memoir? How to Start<\/a>,\u00a0which is the first book\u00a0in the seven-part Memoir Network Writing Series. <\/em>Learn more at his\u00a0website<\/a>. (If\u00a0you’re not\u00a0familiar with virtual book tours, download this free report, <\/em>Virtual Book Tour Basics<\/a>.)\u00a0<\/em><\/p>\n

Virtual book tour tips<\/h3>\n

By Denis Ledoux<\/strong><\/p>\n

As I explored options for marketing my new Memoir Network Writing Series of six books, I kept hearing about virtual book tours.<\/p>\n

I was intrigued, but I was also intimidated. Could I pull it off?\u00a0<\/strong><\/p>\n

When I viewed the concept less in terms of a traditional \u201creal world\u201d tour and more as what it is \u2013 a series of blog postings \u2013 I thought, \u201cI\u2019ve done a lot of blog posting. I can do this.\u201d The problem of handling a big tour came under control.<\/p>\n

Selecting the tour length<\/strong><\/h3>\n

Some sites suggested several stops a day over just a few weeks; others, one or two stops per week over many more weeks.<\/p>\n

I knew I could wrap my attention much more easily over a number of months rather than a few weeks. Plus, I still had my company to run and several books to promote, so a longer tour made sense.<\/p>\n

In fact, the tour could not end before the last of my books was produced and available for purchase. Publication stretched from November (at this point, one e-book was already published) until the end of June. I decided to start on February 9 and end on June 30, 2015.<\/p>\n

So now I had a loose working plan, but\u2026<\/p>\n

Would anyone want to host me?<\/p>\n

The nitty-gritty of list building<\/strong><\/h3>\n

To get myself beyond my very real fear of \u201cwhat if I threw a party and no one came,\u201d I did the following:<\/p>\n

    \n
  1. I made a list of every blogger I might have some \u201cclaim\u201d on. I began with guest writers on my Memoir Writer\u2019s Blog and others with whom I had had contact over the last years. Then I added a few names of people I might never have connected to except as a commenter on their blog. I ended up with more than 40 names \u2013 that was promising.<\/li>\n<\/ol>\n
      \n
    1. I wrote a template letter announcing my blog tour. I would personalize the template for each recipient. If individuals were interested, could they send me posting dates between February 9 and June 30 that would work for them.<\/li>\n<\/ol>\n
        \n
      1. I prepared an Excel spreadsheet to record data: name of person and blog, date contacted, the response date and content, notes [\u201cget back in touch in two months].<\/li>\n<\/ol>\n
          \n
        1. I collated end matter\u2014bio, photo, links, illustrations\u2014into a document.<\/li>\n<\/ol>\n
            \n
          1. I set up a webpage as a promo for site visitors. The page also contained a tour itinerary. The upcoming sites were listed and as soon as posts were up, links became live. The itinerary would extend the life of the tour and serve as a credential for prospective hosts.<\/li>\n<\/ol>\n

            The tour begins<\/strong><\/h3>\n

            After sending my letters, I soon had three or four people who wanted blog posts within the same 10-day period. To get more posts scheduled over the next several months, I began telling people I was looking for a stop in a specific month. It worked.<\/p>\n

            I inserted confirmations into a three-ring binder with monthly tabs. The binder did wonders to create a sense of control.<\/p>\n

            Still, I needed more tour stops. To get them, I contacted blogs I had skipped over and did more research to uncover others that were appropriate. I also networked with LinkedIn contacts to find hosts.<\/p>\n

            What I\u2019ve learned so far<\/strong><\/h3>\n
              \n
            1. Think of a series of posts rather than a \u201ctour.\u201d It\u2019s less intimidating.<\/li>\n
            2. Leave your comfort zone when asking for postings. Bloggers are approachable.<\/li>\n
            3. Since I am often excerpting from my books, I am not likely to run out of text.<\/li>\n
            4. Do organization work early on before things get out of hand.<\/li>\n
            5. Accept that this is a work in progress that will be tweaked often.<\/li>\n
            6. Go beyond your usual audience. For example, this buildbookbuzz.com post about virtual touring (not memoir writing) reaches beyond my regular audience to writers who might benefit from the series.<\/li>\n<\/ol>\n

              \"Denis<\/a>Has organizing a blog tour been difficult?<\/p>\n

              It has not, but organizing a tour requires attention and some nose-to-the-grindstone work.<\/p>\n

              Has the tour produced the results I am hoping for?<\/p>\n

              I don\u2019t know yet, but I believe it will.<\/p>\n

              What’s your best virtual book tour tip? Please share it in a comment.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

              \"Man<\/a>Today’s guest blogger, who is sharing\u00a0his experience with a virtual book tour, is Denis Ledoux. He’s the author of <\/em>Should I Write My Memoir? How to Start<\/a>,\u00a0which is the first book\u00a0in the seven-part Memoir Network Writing Series. <\/em>Learn more at his\u00a0website<\/a>.<\/em><\/p>\n

              Virtual book tour tips<\/h3>\n

              By Denis Ledoux<\/strong><\/p>\n

              As I explored options for marketing my new Memoir Network Writing Series of six books, I kept hearing about virtual book tours.<\/p>\n

              I was intrigued, but I was also intimidated. Could I pull it off?\u00a0<\/strong><\/p>\n","protected":false},"author":4,"featured_media":20136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[49,11],"tags":[109,547,77],"class_list":["post-6699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-columns","category-tactics","tag-author-blog-tour","tag-denis-ledoux","tag-virtual-book-tour"],"yoast_head":"\nVirtual book tour tips - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"Memoir writing instructor 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