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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /srv/users/sandra/apps/sandra/public/wp-includes/functions.php on line 6114Did you know there are two types of book reviews?<\/p>\n
When I talk to authors about reviews, many think only of reader reviews<\/a> \u2013 those reader comments that appear on Amazon, Goodreads, and other online sites. Reader reviews are important, essential, and influential.<\/p>\n But you also want to know about \u2013 and pursue \u2013 what the publishing industry refers to as \u201cliterary\u201d or \u201ctrade\u201d reviews. These are the critical, in-depth reviews of books offered by professional reviewers writing for media outlets.<\/p>\n Reader reviews have exploded all over the Internet in recent years, which is why most authors are more familiar with them.<\/p>\n And while there are fewer options for literary reviews today because so many publications have folded, reviews by trusted pros at media sources still carry more weight than reader reviews. That\u2019s because book buyers know they\u2019re from an objective media source with a name they recognize.<\/p>\n In addition, many bookstores and libraries won’t purchase self-published books that don’t have them. They are essential social proof<\/a>.<\/p>\n Consider these scenarios:<\/p>\n When my book, Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions<\/em> was published, I was pretty happy with the review in trade publication Bulldog Reporter\u2019s Daily Dog<\/em>.<\/p>\n It said, \u201cPublicity for Nonprofits<\/em> doesn\u2019t just explain why publicity is important, but shows you how to use cost-effective public relations plans and tactics to reach fundraising goals, recruit employees and volunteers, and educate consumers.\u201d<\/p>\n Couldn\u2019t have said it better myself.<\/p>\n While it\u2019s true that some literary reviewers won\u2019t review self-published books, others will, including two of the sources consumers recognize and respect, Kirkus Reviews<\/em><\/a> and Publishers Weekly<\/em><\/a>.<\/p>\n Plus, while The New York Times<\/em> Sunday Book Review section is out of the reach of most authors whether they\u2019re traditionally or self-published, there are still other legitimate outlets for literary reviews.<\/p>\n They include your local daily or weekly newspaper, city and state business journals<\/a>, trade journals<\/a>, and association newsletters. They’re all easier to crack than Cosmopolitan<\/em> or The Los Angeles Times<\/em>.<\/p>\n What\u2019s realistic for your book? It depends on these and other factors:<\/p>\n Pursuing literary reviews is a smart and effective book marketing tactic for many authors and books. Are you one of them?<\/p>\n Learn more about this process as well as how to snag those important reader reviews in the two Build Book Buzz Book Marketing 101 courses<\/strong> — there’s one for nonfiction<\/a> and another for fiction<\/a>. You’ll learn how to get both types of reviews in Module 1 of the four-module training program.<\/p>\n What does your favorite review of your book say? Please share it in a comment.<\/em><\/p>\n (Editor\u2019s note: This article was first published in March 2015. It has been updated and expanded.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Did you know there are two types of book reviews?<\/p>\nLiterary reviews carry more weight<\/h2>\n
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<\/a>Don\u2019t discount this option<\/h2>\n
What can you expect?<\/h2>\n
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How to get them<\/h2>\n
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