One of my favorite book marketing stories came out of my campaign to promote my \u00a0 publicity\u00a0book for small businesses,\u00a0Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement,\u00a0<\/em>to city business journals.<\/p>\n

It received widespread exposure in those publications influencing my book’s target audience\u00a0–business owners and entrepreneurs — but one response stood out in particular.<\/p>\n

It came from a columnist at a west coast publication who wanted to run a review of my book … a review that he\u00a0wanted me<\/em> to write.<\/p>\n

Well, hey, that works\u00a0for me.<\/p>\n

To make sure the review was credible, I mentioned a few\u00a0“flaws.” Those “flaws” were the kind that you might offer in a job interview: “Oh, something I don’t like about myself? I’d have to say that I have a tendency to work too hard . . . . ”<\/p>\n

It was an interesting and unexpected exercise for me. The columnist made a few changes so it reflected his voice, but otherwise, the review of my book that ran was my review of my\u00a0book.<\/p>\n

What kind of publicity can you expect?<\/h2>\n

That’s not\u00a0typical of the results you’ll get when you work to get publicity for your business book in city business journals, of course. But what should<\/em> you expect? Typical results when communicating appropriately with city business journal editors to generate book publicity include:<\/p>\n

\n
• Book reviews written by a staffer or freelancer<\/li>\n
• Short news items announcing your book’s publication<\/li>\n
• Opportunities to write guest columns or op-eds related to your book’s topic<\/li>\n
• Article interviews<\/li>\n<\/ul>\n

  If you’ve written a business book, make sure your book marketing plan includes a publicity campaign targeting city and state business journals. These popular publications — there are more than 100 of them in the U.S. — reach business leaders who will want to know about your book and how it will help them.<\/p>\n

  5 tips for getting your book into city business\u00a0journals<\/h2>\n

  Keep these expert tips in mind when targeting regional business journal editors:<\/p>\n

  \n
  1. Whenever possible, customize your content with a local angle. Did you interview someone from that city for the book? Did you used to live there?\u00a0If you\u2019re pitching a story, do you have local sources to offer for anecdotes or other information?<\/li>\n
  2. Press releases and columns must be written well enough that they need little editing. Hire a professional writer or editor to help you if necessary.<\/li>\n
  3. You can submit the same column, op-ed, or article idea to as many business journals as you\u2019d like as long as they\u2019re not in the same market.<\/li>\n
  4. When pitching, personalize your e-mail subject\u00a0line for that city so it doesn\u2019t look like it\u2019s been mass mailed.<\/li>\n
  5. Include a \u201cresource box\u201d at the end of a submitted or bylined column or op-ed that explains your relevant credentials and includes your book title.<\/li>\n<\/ol>\n

     Start brainstorming how to contribute<\/h2>\n

     Subscribers read these influential publications\u00a0from cover to cover. If you’ve written a business book, you want to make sure your book gets mentioned in those pages.<\/p>\n

     If you haven’t sent them your book announcement press release<\/a>, do so now. Then start brainstorming guest columns you can\u00a0write or article ideas that you could contribute to as an expert source.<\/p>\n

     Even if your book isn’t new, start thinking about how you could contribute to a city business journal. It’s never too late to get started.<\/p>\n

     Have you promoted your business book to these niche publications? Why or why not?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

     <\/a>One of my favorite book marketing stories came out of my campaign to promote my \u00a0 publicity\u00a0book for small businesses,\u00a0Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement,\u00a0<\/em>to city business journals.<\/p>\n

     It received widespread exposure in those publications influencing my book’s target audience\u00a0–business owners and entrepreneurs — but one response stood out in particular.<\/p>\n","protected":false},"author":4,"featured_media":20124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,20,11,12],"tags":[561,562,563,564],"class_list":["post-6788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-publicity","category-news","category-tactics","category-tools","tag-business-book-marketing","tag-business-book-promotion","tag-business-book-publicity","tag-business-book-tips"],"yoast_head":"\n