How to blog your way to discoverability<\/h3>\n
By Nina Amir<\/strong><\/p>\n Writers write, but they don\u2019t always want to blog\u2014even though this activity involves writing. The reason is twofold: In their minds, blogging equates to promotion, and most writers would rather be writing than promoting. Plus, they think they don\u2019t have time for both blogging and writing.<\/p>\n Here\u2019s the truth of the matter: Your blog provides the best tool for ensuring you and your book get discovered by potential readers in your target market. Not only that, blogging provides a way to write and promote your book at the same time.<\/p>\n In fact, your blog is the best tool in your promotion toolbox. Let me explain.<\/p>\n Your blog serves as the \u201cprimary station\u201d from which you broadcast your message. Think of it like a radio station. You have something important to say, so you say it\u2014write it\u2014on your blog each time you publish a post.<\/p>\n Your blog broadcasts to the Internet and all your social networks. Think of these like satellite stations. Each one receives the message and then broadcasts it out again, giving what you say, or write, more reach and more visibility.<\/p>\n Your blog provides you with a way to reach your potential readers with your message. In the process, you strengthen your brand, gain new readers and subscribers, and gain authority and visibility online.<\/p>\n That\u2019s the first reason a blog is such an amazing tool. Here\u2019s the second.<\/p>\n Every time you publish a blog post, something magical happens. The bots, spiders and crawlers\u2014computer programs\u2014from Google and other search engines show up to \u201cread\u201d what you\u2019ve written. They catalog the keywords, or search terms, in your posts. The more often they find the same keywords, the more often they \u201cfile\u201d your blog under those terms.<\/p>\n Here\u2019s what that means for you: If you publish posts often and consistently, and if you focus your posts on one topic (maybe two), your site quickly rises in the search engine results pages (SERPs). After a while, the potential readers of your book who search for related terms find your your blog on the first Google SERP. Maybe you\u2019ll even have #1 Google ranking, which means your site is listed first on the first page of a Google search.<\/p>\n When people do a Google search for anything, they typically don\u2019t look past the first Google SERP\u2014the first ten results. And they only click on links that appear relevant. If your site comes up on that first page and is relevant to their search, they click through to your site. If you advertise your book on your site, they not only find you and you and your blog but your book as well.<\/p>\n That is called \u201cdiscoverability.\u201d You want discoverability online.<\/p>\n Your blog provides the simplest way for you to get found by readers online\u2014or to get your book found online. To put this tool to use effectively, you need to do three things:<\/p>\n Knowing all of this, you still may find the idea of blogging repulsive. I get it; it can take you away from writing your book. And you are promoting rather than creating art.<\/p>\n Look at blogging in a new way. See blogging as a way to write your book as you promote it.<\/p>\n Consider blogging your book, or writing it in post-sized bits that you publish on your blog and promote on your social networks.<\/p>\n When you blog a book, you publish the first draft of your book on your blog post by post. If you are like most bloggers, in the past you have published posts on a variety of topics. The only thing that links the posts is the fact that they are written by the same person or that you blogged about the topics or themes in your book. With the dual-purpose blog-a-book strategy, however, you publish short installments\u2014300-700-word pieces\u2014of your book on your blog. Each installment (blog post) comprises part of a chapter. As such, the posts work like a long series all focused on one topic or theme.<\/p>\n Blog visitors want to keep \u201cturning the pages.\u201d The continuous flow of related blog posts keeps readers coming back for more. And it gives Google a lot of content to catalog!<\/p>\n That means your blog enjoys more return visitors and more page views. You\u2019ll also gain new readers because you blog in a focused manner. This practice drives up your site in the SERPs, making it more discoverable. When someone searches for information on the topic of your book, they are more likely to find your blog\u2014and your book.<\/p>\n The only thing you need to do to make that happen is:<\/p>\n As you do so, you will build author platform\u2014you will pre-promote your book. You also will build the foundation for effective post-release promotion. And once you finish blogging your book and publish it, you can continue blogging to promote it.<\/p>\n Or blog your next book.<\/p>\n Stop complaining about promotion. Instead, embrace blogging. Turn your blog into the best book-writing, author platform and promotion tool available today.<\/p>\n Win a free printed copy of\u00a0<\/em>How to Blog a Book Revised and Expanded Edition: Write, Publish, and Promote Your Work One Post at a Time<\/a>\u00a0by commenting below. We’ll randomly select one U.S. or Canadian\u00a0commenter. (Sorry about the geography limits — blame the cost of shipping.)\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" By Nina Amir<\/strong><\/p>\n Writers write, but they don\u2019t always want to blog\u2014even though this activity involves writing. The reason is twofold: In their minds, blogging equates to promotion, and most writers would rather be writing than promoting. Plus, they think they don\u2019t have time for both blogging and writing.<\/p>\n","protected":false},"author":4,"featured_media":20108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[49,20,11],"tags":[588,425,589,429],"class_list":["post-7063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-columns","category-news","category-tactics","tag-blog-a-book","tag-discoverability","tag-google-serp","tag-nina-amir"],"yoast_head":"\nYour blog increases the reach of your message<\/h3>\n
Your blog increases the discoverability of your book<\/h3>\n
![\"discoverability\"](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2015\/06\/45_MDQxNTAyOA-300x300.jpg\")
<\/a><\/h3>\nHow to get found online by readers<\/h3>\n
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Write your book while you blog<\/h3>\n
![\"How](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2015\/06\/How-to-Blog-a-Book-196x300.jpg\")
<\/a>Promote as you write<\/h3>\n\n
![\"how](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2015\/06\/NinaAmir-196x300.jpg\")
<\/a>Today’s guest blogger, Nina Amir, is on a virtual book tour for\u00a0<\/em>How to Blog a Book Revised and Expanded Edition: Write, Publish, and Promote Your Work One Post at a Time<\/a>. A speaker, blogger, and author plus book, blog-to-book, and high-performance coach, Nina\u00a0helps people combine their passion and purpose so they move from idea to action. \u00a0Some of her\u00a0clients have sold 300,000+ copies of their books, landed deals with major publishing houses, and created thriving businesses around their books. She is the founder of National Nonfiction Writing Month, National Book Blogging Month, and the Nonfiction Writers\u2019 University. As a hybrid author, Nina\u00a0has published 15 books and had as many as four books on an Amazon Top 100 list at the same time. She last blogged for Build Book Buzz about “3 reasons you might want to wait to publish your book<\/a>.”\u00a0To find out more about Nina and receive a set of free blog-plan templates, visit www.howtoblogabook.com<\/a>.\u00a0To receive a free printed copy of <\/em>How to Blog a Book<\/a>, read on!\u00a0<\/em><\/p>\nHow to blog your way to discoverability<\/h3>\n