For many authors, writing the book description is harder than writing the book.<\/p>\n

Your book’s description must be pithy, compelling, engaging, and accurate. It must draw readers in; it must say to them, “You will love this book.”<\/p>\n

In addition to appearing on the inside jacket cover or\u00a0the back of the book, the\u00a0description is used by\u00a0online web retailers such as Amazon or Barnes & Noble. You also draw from it as you write your book announcement press release<\/a>. And if you pay to promote your book in one of the daily deal newsletters<\/a> that include BookBub, Fussy Librarian, or Riffle Select\u00a0(among many others), \u00a0you’ll pull from that description when you create your deal alert.<\/p>\n

You know that your book description can make or break your book.<\/p>\n

Know what resonates with readers<\/h3>\n

That’s why it’s important to know what words, phrases, and references resonate with readers.<\/p>\n

To help authors with this, BookBub tested book description language to see what words and phrases help sell more books.\u00a0I summarized its research findings\u00a0in a recent Build Book Buzz<\/em><\/a> newsletter; our friends at Where Writers Win recently shared that article as a guest post.<\/p>\n

You’ll want to read my newsletter article, “6\u00a0Magic Phrases You Can Use to Sell More Books<\/a>” because the information from BookBub’s research will help you decide what to include in your all-important book description, and what you might leave out.<\/p>\n

Let’s give a big round of applause to BookBub for sharing its research with authors!<\/p>\n

Was writing your book’s description a challenge for you? Why or why not?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/a><\/p>\n

For many authors, writing the book description is harder than writing the book.<\/p>\n

Your book’s description must be pithy, compelling, engaging, and accurate. It must draw readers in; it must say to them, “You will love this book.”<\/p>\n","protected":false},"author":4,"featured_media":20100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[20,11,12],"tags":[598,485,375],"class_list":["post-7178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tactics","category-tools","tag-book-description","tag-bookbub","tag-where-writers-win"],"yoast_head":"\n