I connected with guest blogger Randi Lee recently in a Facebook group for authors and this guest post about how she has seen sales climb when she uses social media images is a result of our conversation there. In addition to being\u00a0an author and blogger, Randi is a freelance writer, editor, and designer living in New England with her family and two much-loved dogs. She recently released her debut novel, <\/em>Affected<\/a>, and is currently working on its sequel, <\/em>Ascendance. Randi loves sharing tips and supporting fellow authors, often posting\u00a0helpful advice and author spotlights on her website<\/a><\/em>.\u00a0<\/em> Affected<\/a>, her action-packed dystopian thriller, is available at Amazon, Barnes & Noble, Kobo, and iTunes.<\/em><\/p>\n

Book sales skyrocket when author adds\u00a0social media images<\/h2>\n

By Randi Lee<\/strong><\/p>\n

Recently on this site, Sandra Beckwith discussed the importance of using social media images<\/a> in\u00a0\u00a0your book\u00a0marketing campaign. She informed us that tweets with images receive 150 percent more retweets\u2014that\u2019s how powerful they are!<\/p>\n

I\u2019m visiting Build Book Buzz\u00a0today as a success story, showing proof of this strategy. I\u2019m here to show\u00a0you how\u00a0a visual addition to your campaign can have an amazing impact, leading to increased sales, exposure, and recognition\u2014almost instantly.<\/p>\n

My story<\/h2>\n

During the months of July and August, my sales for Affected<\/em> <\/a>were on a steady decline. My e-book sales rank on Amazon dropped from 75,000. The paperback sales rank was even worse: I stood at #4,187,643.<\/p>\n

Here’s the June 21<\/strong>\u00a0ranking:<\/p>\n

<\/a><\/p>\n

 <\/p>\n

And here’s the September 3<\/strong>\u00a0ranking:<\/p>\n

<\/a><\/p>\n

My\u00a0small publisher requires authors to do their own marketing. If my book sales for Affected<\/em> were going to increase, it was up to me to make that happen. In an effort to raise sales even slightly, I decided to post daily \u201cimage-teasers\u201d for the book\u2014images with book quotes and facts\u2014on my Facebook, Twitter, and blog accounts. My first teaser went up on September 1.<\/p>\n

Examples of images to create and share<\/h2>\n

Each day, I spent five to 10\u00a0minutes creating and posting one of these teasers. I used the opportunity to spotlight different themes, characters, and plot elements from the book.<\/p>\n

This is an example of one of the first \u201cimage-teasers\u201d I released:<\/p>\n

<\/a><\/p>\n

 <\/p>\n

Here’s another one:<\/p>\n

<\/a><\/p>\n

 <\/p>\n

Sales began to climb<\/h2>\n

I began doing this on September 1. Two days later, a new trend in my rankings emerged. Here’s the September 4<\/strong> ranking:<\/p>\n

<\/a><\/p>\n

 <\/p>\n

Sales remain consistent through September 7<\/strong>:<\/p>\n

<\/a><\/p>\n

Sales remained consistent through September 12<\/strong>:<\/p>\n

 <\/p>\n

<\/a>As you can see, my sales rank exponentially increased once I introduced a visual \u201ckick\u201d to my social media campaign.\u00a0Sales skyrocketed and remained consistent\u2014for only five to 10\u00a0minutes of work per day!<\/p>\n

My sales rank wasn\u2019t the only thing positively affected by my image-teasers, though. The media took notice of my efforts and I now have a live television interview scheduled\u00a0with the local news to discuss my book and marketing strategy. I\u2019ve also been contacted by a radio station for an\u00a0early October interview.<\/p>\n

The why and how\u00a0of images in book marketing<\/h2>\n

<\/a>Readers actively respond to visual stimulants. It helps them see your book’s world more clearly and allows your words to resonate with them on a new and engaging level.<\/p>\n

Putting an image-teaser together is quite simple (get the instructions on this site here<\/a>). This small amount of effort can lead to big results: Affected<\/em> <\/a>has also been named a top 50 e-book in three categories on Kobo\u2019s website.<\/p>\n

Add image-teasers to your social media marketing campaign today. For a small\u00a0daily investment of nothing more than time, the results are well worth it.<\/p>\n

What book promotion tactics are working for you? What’s helping you get traction?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/a>I connected with guest blogger Randi Lee recently in a Facebook group for authors and this guest post about how she has seen sales climb when she uses social media images is a result of our conversation there. In addition to being\u00a0an author and blogger, Randi is a freelance writer, editor, and designer living in New England with her family and two much-loved dogs. She recently released her debut novel, <\/em>Affected<\/a>, and is currently working on its sequel, <\/em>Ascendance. Randi loves sharing tips and supporting fellow authors, often posting\u00a0helpful advice and author spotlights on her website<\/a><\/em>.\u00a0<\/em> Affected<\/a>, her action-packed dystopian thriller, is available at Amazon, Barnes & Noble, Kobo, and iTunes.<\/em><\/p>\n

Book sales skyrocket when author adds\u00a0social media images<\/h3>\n

By Randi Lee<\/strong><\/p>\n

Recently on this site, Sandra Beckwith discussed the importance of using social media images<\/a> in\u00a0\u00a0your book\u00a0marketing campaign. She informed us that tweets with images receive 150 percent more retweets\u2014that\u2019s how powerful they are!<\/p>\n

I\u2019m visiting Build Book Buzz\u00a0today as a success story, showing proof of this strategy. I\u2019m here to show\u00a0you how\u00a0a visual addition to your campaign can have an amazing impact, leading to increased sales, exposure, and recognition\u2014almost instantly.<\/p>\n","protected":false},"author":4,"featured_media":20086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[49,20,11],"tags":[615,616,617,618],"class_list":["post-7324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-columns","category-news","category-tactics","tag-affected","tag-kindle-sales","tag-randi-lee","tag-social-media-images"],"yoast_head":"\n