Periscope<\/a>, all the rage among marketers and others today, can quickly trigger Shiny Object Syndrome.<\/p>\nIf your inbox is like mine, you\u2019ve received lots of messages telling you how amazing this new video tool is. (In four weeks, I\u2019ve received 57 messages mentioning Periscope.)<\/p>\n
This could be the only message you\u2019ll get that mentions it but doesn\u2019t say, \u201cOHMYGOSH! You must check out Periscope! It is SO amazing!\u201d<\/p>\n
Why? Because this new video app from Twitter might not help you reach the right readers for your book.<\/p>\n","protected":false},"author":4,"featured_media":20080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[20,11,12],"tags":[603,622,623,51],"class_list":["post-7398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tactics","category-tools","tag-focus","tag-periscope","tag-shiny-object-syndrome","tag-target-audience"],"yoast_head":"\n
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<\/a><\/p>\n