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{"id":7434,"date":"2015-10-28T08:00:21","date_gmt":"2015-10-28T12:00:21","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=7434"},"modified":"2023-12-07T21:37:25","modified_gmt":"2023-12-07T21:37:25","slug":"amazon-reviews","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/amazon-reviews\/","title":{"rendered":"The Amazon reviews brouhaha and you"},"content":{"rendered":"

<\/p>\n

Just 10 days ago, Amazon filed a lawsuit<\/a> against more than 1,000 Fiverr vendors who Amazon says are writing fake product reviews on the retailer’s site.<\/p>\n

The company\u00a0says the\u00a0bogus Amazon reviews could mislead consumers and give certain sellers an unfair advantage.<\/p>\n

“Unfortunately, a very small minority of sellers and manufacturers sometimes tries to gain unfair competitive advantages for their products on Amazon.com. One such method is creating false, misleading, and inauthentic customer reviews,” Amazon wrote in the October 16, 2015, court filing. “While small in number, these reviews can significantly undermine the trust that consumers and the vast majority of sellers and manufacturers place in Amazon, which in turn tarnishes Amazon\u2019s brand.”<\/p><\/blockquote>\n
Amazon notes that it prohibits any attempt to manipulate customer reviews and doesn’t allow compensated reviews. Even so, the company says, an “unhealthy ecosystem” has developed to supply reviews in exchange for a fee.<\/p>\n
Amazon Complaint<\/a><\/p>\n
<\/iframe><\/p>\n<h2>Fake reviews are a problem<\/h2>\nFake reviews are an issue for all types of products sold on Amazon, not just books, but I have been monitoring author reaction to this development in particular. Most of it seems to fall into one of four\u00a0categories:<\/p>\n<ol>\n<li>Haters: “Amazon\u00a0is an evil entity trying to take over the world. Unite in an uprising, authors!”<\/li>\n<li>Specialized haters: “This is a free speech issue! Amazon can’t stop us from saying what we want!”<\/li>\n<li>Legal beagles: “What’s the legal standing for this suit?”<\/li>\n<li>Consumerists: “It’s about time. I don’t even read the 5-star reviews because I doubt\u00a0they’re honest.”<\/li>\n<\/ol>\nIn the end, regardless of which of those categories best describes your reaction, what’s relevant to you\u00a0is the fact that Amazon doesn’t tolerate reviews that aren’t honest. If\u00a0you’re begging friends and family to “write something nice” about your book on Amazon, knock it off<\/em>.<\/p>\n<h2>Is this actually\u00a0a\u00a0public relations campaign?<\/h2>\nThe other piece here for authors and other product sellers is that it’s likely that Amazon has another motive for this crackdown — improving its image.<\/p>\n<a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2015\/10\/Underdog_animated_TV_series.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-7456\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2015\/10\/Underdog_animated_TV_series.jpg\" alt=\"Amazon reviews 2\" width=\"270\" height=\"240\" \/><\/a>Amazon is now positioning itself as a champion of the consumer underdog as it stands up in court to protect you from the evildoers trying to trick you into buying books, baubles, or\u00a0<a id=\"amznPsBmLink_583735\" class=\"amzn_ps_bm_tl\" href=\"http:\/\/www.amazon.com\/Glacier-Wooden-Boomerang-Kids-8-18\/dp\/B000GET17I\/ref=as_li_bk_tl\/?tag=beckwithcommu-20&linkId=d7314e6e8ee6d12b3ada6f1f65289981&linkCode=ktl\" target=\"_blank\" rel=\"nofollow noopener\" data-amzn-ps-bm-keyword=\"boomerangs \" data-amzn-link-id=\"d7314e6e8ee6d12b3ada6f1f65289981\">boomerangs<\/a><img loading=\"lazy\" decoding=\"async\" id=\"amznPsBmPixel_583735\" src=\"https:\/\/ir-na.amazon-adsystem.com\/e\/ir?source=bk&t=beckwithcommu-20&bm-id=default&l=ktl&linkId=d7314e6e8ee6d12b3ada6f1f65289981&_cb=1445628145816\" alt=\"\" width=\"0\" height=\"0\" border=\"0\" \/>\u00a0that won’t\u00a0live up to the\u00a0glowing reviews.<\/p>\nOther businesses that rely on user\u00a0reviews have noticed. In <a href=\"http:\/\/www.nbcnews.com\/tech\/internet\/amazon-files-suit-against-1-000-people-fake-reviews-n447101\" target=\"_blank\" rel=\"noopener\">an NBC<\/em> News report<\/a>, a spokesperson for Yelp told a\u00a0reporter, “. . .\u00a0we’re really heartened by it.\u00a0Any message loud and clear that the industry can send that these types of misleading activities\u00a0cannot be tolerated on platforms is an important message for consumers to hear.”<\/p>\nThe suit was filed not long after <a href=\"http:\/\/www.nytimes.com\/2015\/08\/16\/technology\/inside-amazon-wrestling-big-ideas-in-a-bruising-workplace.html?_r=0\" target=\"_blank\" rel=\"noopener\">a\u00a0New York Times<\/em>\u00a0expose<\/a>\u00a0describing Amazon’s workplace as “bruising” made national news.<\/p>\nWhat’s more, just days after Amazon filed its “advocate for the consumer” lawsuit against phony reviewers, it published <a href=\"https:\/\/medium.com\/@jaycarney\/what-the-new-york-times-didn-t-tell-you-a1128aa78931#.nyfgqh3cv\" target=\"_blank\" rel=\"noopener\">its response to The New York Times<\/em> article<\/a>\u00a0on Medium.com.<\/p>\nI doubt the timing is coincidental. Amazon wants you to know that no matter what you read about it in the press, the retailer\u00a0is working hard to protect its customers.<\/p>\n<h2>Author takeaways<\/h2>\nBut back to the author takeaway for this action: Don’t ask friends or family for book reviews, especially if they don’t read they types of books you write. Don’t do review swaps with other authors, either. Instead, learn how to get honest reviews (see “<a href=\"https:\/\/buildbookbuzz.com\/how-to-get-reader-reviews\/\">How to get reader reviews<\/a>“). \u00a0Plus, in the article “<a href=\"https:\/\/buildbookbuzz.com\/get-reader-reviews-fast\/\" target=\"_blank\" rel=\"noopener\">Get reader reviews fast<\/a>” on this site, author Michael Sunnarborg explains his simple six-step approach.<\/p>\nFinally, a member of the <a href=\"https:\/\/www.facebook.com\/groups\/BuildBookBuzz\/\" target=\"_blank\" rel=\"noopener\">Build Book Buzz Facebook group<\/a> commented recently that anything but a verified purchase review is useless on Amazon because Amazon gives verified purchase reviews\u00a0the most weight. I asked Amazon about this and here’s the response I got:<\/p>\n<blockquote>“Anyone registered as an Amazon<\/span>.com customer is entitled to write a product review. It doesn’t matter whether they bought the product from our website or not. Also, we encourage reviews on\u00a0Amazon<\/span>.com website, both positive and negative, verified or non verified as long as they adhere to our posted guidelines. Customer Reviews are meant to give customers unbiased product feedback from fellow shoppers, any reviews that could be viewed as advertising, promotional, or misleading will not be posted.”<\/p><\/blockquote>\nThere you have it.<\/p>\nHow do you feel about Amazon’s campaign to “out” the phony reviews, reviewers, and review buyers? Tell us in a comment!<\/em><\/p>\n<h2>Tip of the Month<\/h2>\n<a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2015\/10\/Kindle_Best_Seller_Calculator.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-7447 size-medium\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2015\/10\/Kindle_Best_Seller_Calculator-195x300.png\" alt=\"Amazon reviews 3\" width=\"195\" height=\"300\" \/><\/a><\/p>\nOn the fourth Wednesday of the month, I\u2019ll always share\u00a0a \u201cTip of the Month,\u201d a free resource or tool for authors.<\/p>\nFile this one in\u00a0the Cool Tools Department: The <a href=\"http:\/\/kindlepreneur.com\/amazon-kdp-sales-rank-calculator\/\" target=\"_blank\" rel=\"noopener\">Kindle\u00a0Sales Rank Calculator<\/a> lets you take the current Amazon rank of any book and calculate how many books it is currently selling.<\/p>\nTo get a book’s\u00a0rank to enter into the calculator, go to the book’s Amazon sales page and scroll down to the “Product Details.” The number\u00a0to enter into <a href=\"http:\/\/kindlepreneur.com\/amazon-kdp-sales-rank-calculator\/\" target=\"_blank\" rel=\"noopener\">the calculator<\/a>\u00a0is the “Amazon Best Sellers Rank” — the first number, not the category sales ranks.<\/p>\nKey point: If there’s a comma (or two) in the sales rank number, remove it. The calculator won’t work if there’s a comma.<\/p>\nComparing your estimated daily sales to those of books you compete with could help you formulate sales goals. Even if you don’t do that, though, it’s worth knowing what your rank actually means in terms of sales.<\/p>\n","protected":false},"excerpt":{"rendered":" <\/p>\n<a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2015\/10\/The-Amazon-reviews-brouhaha-and-you1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7441\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2015\/10\/The-Amazon-reviews-brouhaha-and-you1-300x200.jpg\" alt=\"Amazon reviews\" width=\"475\" height=\"316\" \/><\/a><\/p>\nJust 10 days ago, <a href=\"http:\/\/money.cnn.com\/2015\/10\/18\/technology\/amazon-lawsuit-fake-reviews\/\" target=\"_blank\" rel=\"noopener\">Amazon filed a lawsuit<\/a> against more than 1,000 Fiverr vendors who Amazon says are writing fake product reviews on the retailer’s site.<\/p>\nThe company\u00a0says the\u00a0bogus Amazon reviews could mislead consumers and give certain sellers an unfair advantage.<\/p>\n","protected":false},"author":4,"featured_media":20076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[145,20,12],"tags":[498,627,628,629,630],"class_list":["post-7434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-events","category-news","category-tools","tag-amazon-reviews","tag-amazon-sales-rank-calculator","tag-fiverr-reviews","tag-honest-book-reviews","tag-kindle-sales-rank-calculator"],"yoast_head":"\n<title>The Amazon reviews brouhaha and you - 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