{"id":7704,"date":"2016-01-13T08:00:41","date_gmt":"2016-01-13T12:00:41","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=7704"},"modified":"2023-12-07T21:37:20","modified_gmt":"2023-12-07T21:37:20","slug":"promote-a-book-without-using-social-media","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/promote-a-book-without-using-social-media\/","title":{"rendered":"How to promote a book without using social media"},"content":{"rendered":"

Tired of trying to figure out how to use Facebook, Twitter, Instagram, or Pinterest effectively to promote your book?<\/p>\n

Do you wish there were other options that are a better fit for your style, skills, personality, or preferences?<\/p>\n

Do you want to know how to promote a book without using social media?<\/p>\n

You are not alone. Keep reading.<\/p>\n

Marketing beyond social media<\/h3>\n

When I asked authors in the Build Book Buzz Facebook group<\/a> what they’d like to learn about through this blog, several wrote a variation of “marketing beyond social media.”<\/p>\n

Easy.<\/p>\n

Two of my traditionally published books sold out a combined four press runs without a single tweet, post, update, or share.<\/p>\n

With that in mind, here\u00a0are nine\u00a0things you can do to promote your book without logging in to a single social media account. They’re in no particular order.<\/p>\n

1. Guest blogging<\/h2>\n

This involves finding blogs that reach your book’s target audience, studying the type of content they use, and\u00a0contacting the owners to propose that you write an article\u00a0for the blog that will interest its readers.<\/p>\n

In fact, here’s a guest blog post I wrote about guest blogging: “Guest Blogging for Authors is Alive and Well<\/a>.” Here’s more advice on “How to be a great guest blogger<\/a>.”<\/p>\n

2. Book fairs<\/h2>\n

Exhibiting at these\u00a0local and regional events lets you meet and converse with readers, network with other authors in your genre, and learn more about industry developments.\u00a0If exhibiting doesn’t appeal to you or isn’t in your budget, attend anyway — you can still talk to other attendees, connect with other authors, and so on.<\/p>\n

3. Publicity<\/h2>\n

People often confuse publicity with advertising. Publicity is the free exposure you get when you’re interviewed by or mentioned in the news media. I’m a national award-winnig former publicist, so you’ll find\u00a0lots of information about how to get publicity on this site.<\/p>\n

Typing “publicity<\/a>” into\u00a0the search box on the right generates a list of articles, as does searching for “media<\/a>.”<\/p>\n

The “Book Marketing 101”\u00a0courses (one each for both fiction <\/a>and nonfiction<\/a>) on the training page<\/a> also teach you how to generate book publicity. You can get the tools you need — templates for pitch letters, creating and practicing memorable sound bites, the messages you share, radio email pitches, and so on — in Build Book Buzz Publicity Forms & Templates<\/a><\/em>.<\/p>\n

4. Create a holiday<\/h2>\n

It’s easy enough to create a holiday and select the annual date for it. But it’s not enough to just pick a date and call it your own. For it to have book marketing value, it has to have a direct link to your book or something in your book (for example, the author of a novel or children’s book telling\u00a0Raggedy Ann’s “real” story could create Raggedy Ann Day),\u00a0\u00a0and you have to spread the word about\u00a0the special day you’ve created (publicity is a good option).<\/p>\n

Once you’ve got your concept and date, get it listed in Chase’s Calendar of Events<\/em><\/a>. The deadline for the next book is April 15.<\/p>\n

If your holiday is quirky, contact the folks at Holiday Insights<\/a> to get listed on their site.<\/p>\n

5. Speaking<\/h2>\n

Speaking, which is particularly effective for promoting memoirs, has evolved to include more than standing\u00a0in front of a group and sharing information they’re interested in hearing. Now it includes presenting at virtual (online) conferences and being interviewed on podcasts.<\/p>\n

“Authors and public speaking: 5 reasons to be an author who speaks<\/a>” will talk you into speaking to groups about your favorite topic.<\/p>\n

6. Email marketing<\/h2>\n

Social media serves a purpose, but if the social networks you use disappeared tomorrow, what would you be left with?<\/p>\n

Nothing.<\/p>\n

But you own your email list. Even Mark Zuckerberg can’t take that away from you.<\/p>\n

Build a fan base and get to know many of them better by creating an email newsletter that encourages recipients to share information with you. Get an overview of the process in “Building your author e-mail list<\/a>,” then read, “What should I send to my author e-mail list?<\/a>”<\/p>\n

7. Book signings<\/h2>\n

This is a great tactic for extroverts, especially those who enjoy public speaking, because today’s book signings are about entertainment, not books.<\/p>\n

Jane Sutter Brandt explains how she had a blockbuster event in “How to sell out at a book signing without being a celebrity<\/a>.” Learn what\u00a0popular young adult author Megan McCafferty does at her book signings to keep people engaged and entertained in “Best selling YA author Megan McCafferty adds unique signature feature to book signings<\/a>.” Get how-to tips\u00a0from “Your book signing event tool kit<\/a>.”<\/p>\n

Consider doing yours at a venue that’s related to your book’s topic instead of a bookstore, too.<\/p>\n

8. Create an event with other authors<\/h2>\n

Do this locally at a library or at a function room at a book lover’s conference such as the Dayton Book Expo<\/a>. Collectively, you can attract a large audience of people who enjoy reading the types of books you write.<\/p>\n

9. Meet with\u00a0a book club<\/h2>\n

You don’t need social media to find and connect with book clubs. You do need to write the type of book that clubs read, though, and you need to do a few other things, as well (including finding book clubs). Learn how it works in “Authors and book clubs<\/a>.”<\/p>\n

Pick the one option of all of these that appeals to you the most and learn how to do it well.\u00a0You will see that you enjoy book promotion more — so you’ll probably do more of it.\u00a0That, in turn, will lead to more success.<\/p>\n

Take that<\/em>, Twitter.<\/p>\n

What do you do to promote your book that doesn’t involve social media?\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\"how<\/a><\/p>\n

Tired of trying to figure out how to use Facebook, Twitter, Instagram, or Pinterest effectively to promote your book?<\/p>\n

Do you wish there were other options that are a better fit for your style, skills, personality, or preferences?<\/p>\n

Do you want to know how to promote a book without using social media?<\/p>\n

You are not alone. Keep reading.<\/p>\n","protected":false},"author":4,"featured_media":20058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,20,11],"tags":[632,658,659,660,661,163,662,663,37,664],"class_list":["post-7704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-publicity","category-news","category-tactics","tag-author-email-marketing","tag-author-events","tag-author-speaking","tag-book-clubs","tag-book-fairs","tag-book-publicity-2","tag-book-signings","tag-booksigning","tag-guest-blogging","tag-how-to-create-a-holiday"],"yoast_head":"\nHow to promote a book without using social media - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"Think you can't promote a book without using social media? 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