What I found most valuable about this book was the methodical, logical, organized way the author presents information that will no doubt take your social media marketing up several levels if you\u00a0follow her advice. It starts with the most basic information in Part 1, moves you through that to intermediate-level content in Parts 2 and 3, then helps you become an advanced social media user in Part 4.<\/p>\n

If you haven’t been very thoughtful or strategic about what you share on social media or how you share it, that will change. The “content bucket” approach — one that I use informally but will now get more serious about embracing — presents an interesting way to think about what you share, where you share it, and how often you do it.<\/p>\n

If you’ve been looking for guidance on how to use social media for book launches, you’ll get the knowledge\u00a0you’ll need presented in a way that you understand.<\/p>\n

I will caution you, though, that because this book does have a great deal of specific information, you can get overwhelmed quickly. Don’t try to read it in one sitting. Instead, read a few chapters and use the questions at the end of each to take action. Don’t move on to the next few chapters until you’ve acted\u00a0on what you’ve just learned. That way, by the time you reach the how-to information on campaigns and paid advertising, you’ll have the foundation in place to support what you learn.<\/p>\n