Authors who want to sell books but don’t think they need to use email to do that will be interested in these three compelling statistics about email marketing effectiveness.<\/p>\n

If you’re an author who has already started building an email list, read these stats and then pat yourself on the back!<\/p>\n

If you haven’t started building your essential email list yet, prepare to be motivated. Here are three important email marketing statistics you can’t overlook.<\/p>\n

<\/a><\/p>\n

1. Email\u00a0is 40 times\u00a0more effective at\u00a0acquiring customers than Facebook and Twitter combined.<\/h2>\n

McKinsey & Company, the source of that statistic,<\/a>\u00a0adds that email is only the start of the author’s relationship with the reader. In addition to being thoughtful\u00a0about what goes into each email message, authors should\u00a0also about where the link in that message\u00a0sends the reader. “Landing pages” — website pages with no links\u00a0that take people off the page\u00a0— customized to your email message can increase sales by 25 percent.<\/p>\n

<\/a><\/p>\n

2. Email offers a 4,300 percent return on investment, according to the Direct Marketing\u00a0Association.<\/h2>\n

What’s more, Email Expert\u00a0reports<\/a> that\u00a0every $1 spent on email marketing generates $44.25 on\u00a0average.<\/p>\n

<\/a><\/h3>\n

3. 95\u00a0percent<\/b>\u00a0of those who opt into email messages from brands say the messages are somewhat or very useful.<\/h2>\n

This statistic from the 2014 Mobile Behavior Report<\/a> is a good reminder to make sure the content you send to your email list is focused on the recipient — your fans — not the sender — you.<\/p>\n

---

\n

You can’t avoid email any longer<\/p>\n

If you still aren’t convinced, read Joan Stewart’s\u00a010\u00a0reasons why authors\u00a0should start building an email list<\/a>.\u00a0 Don’t wait any longer to start building your list<\/a> — you won’t regret it.<\/p>\n

What do you like about\u00a0the email newsletters you receive now? What appeals to you?<\/em><\/p>\n

Tip of the Month<\/h2>\n

<\/p>\n

I always share\u00a0a \u201cTip of the Month,\u201d a free resource or tool for authors, on the last\u00a0Wednesday of the month.<\/p>\n

Today it’s one of my own gifts to you.<\/p>\n

Download a free copy of my e-book, Author Email Newsletter Samples<\/em><\/a>.\u00a0It’s 64 pages of\u00a0actual author email newsletters generously provided by\u00a015 authors who are using email marketing right now to build and nurture their fan base.<\/p>\n

Use these examples to get you\u00a0thinking about what will work best for your newsletter. Make note of what you like and what you don’t like as you scroll through the file.<\/p>\n

You can get your copy of Author Email Newsletter Samples<\/em> here<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

<\/a><\/p>\n

Authors who want to sell books but don’t think they need to use email to do that will be interested in these three compelling statistics about email marketing effectiveness.<\/p>\n

If you’re an author who has already started building an email list, read these stats and then pat yourself on the back!<\/p>\n

If you haven’t started building your essential email list yet, prepare to be motivated. Here are three important email marketing statistics you can’t overlook.<\/p>\n","protected":false},"author":4,"featured_media":20048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[20,78,11],"tags":[670,674,675,676,80],"class_list":["post-7817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-opportunities-to-learn","category-tactics","tag-author-email-list","tag-author-email-newsletter-samples","tag-email-marketing","tag-email-marketing-statistics","tag-joan-stewart"],"yoast_head":"\n