wordpress-seo
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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /srv/users/sandra/apps/sandra/public/wp-includes/functions.php on line 6114Why did you write your book?<\/p>\n
Was it so you could say\u00a0you did it — something to cross off your bucket list?\u00a0For many that’s enough. After all, it is\u00a0<\/em>a huge accomplishment. Nothing wrong with that.<\/p>\n Or, did you write it so that others would\u00a0read it? If that’s the case, you have to make sure they know about it.<\/p>\n Many of you know this and are smart enough to lay the groundwork <\/a>long before the book is available. Some of you, though, are surprised to discover that writing the book isn’t enough. You thought that once it was\u00a0published, people would find your book\u00a0and love it.<\/p>\n You probably know by now that it doesn’t work that way.<\/p>\n You have to work hard to let your book’s target audience know about the book — often as hard as you did writing the book.<\/p>\n Don\u2019t worry, though. If you have the right tools in your book promotion toolbox, you\u2019ll be able to build a solid foundation for your book\u2019s success. And, just as a screwdriver, hammer, and saw serve different purposes, each one of these five\u00a0book promotion tools contributes in a unique way.<\/p>\n These aren’t the only tools you’ll need in your toolbox, but they’re the ones that help you build a solid foundation for your book promotion success.<\/p>\n You might have heard that\u00a0\u201cFailing to plan is planning to fail.\u201d<\/p>\n Yogi Berra reminded us, \u201cIf you don’t know where you are going, you will wind up somewhere else.\u201d<\/p>\n Take some time to learn about book marketing, then develop a plan that incorporates tasks that will help you get your book title in front of its target audience. Build your plan around:<\/p>\n Get a book marketing plan template and sample plan in Build Book Buzz Publicity Forms & Templates<\/a><\/em>.<\/p>\n <\/a>If you have a publisher, that company will control your Amazon page, but that doesn’t mean you can’t provide input and request changes. If you’re self-published, there’s no middleman — you’re responsible for everything that’s there.<\/p>\n Here’s a quick checklist:<\/p>\n I\u2019m a little surprised at the number of authors who don\u2019t have one. It\u2019s essential in today\u2019s online-driven marketplace. Ideally, you’ll have not only the bare minimum — information about you and your book(s) — but a blog, an email opt-in form that helps you start building your list by offering a free gift in exchange for that email address, and a book excerpt (fiction) or table of contents (nonfiction), too.<\/p>\n Your site doesn\u2019t need a lot of glitz and glamour, but it does need to look and feel as good as your book. Find a few that you like and use them as role models. Hire a pro if you can — it will make a difference.<\/p>\n You plan on sending out review copies, right? Every time you send a review copy, whether it’s an ebook or a printed copy, you want to include a press release that announces your book\u2019s publication<\/a>\u00a0and describes what readers will find in the book.<\/p>\n It is the most essential author publicity tool because it has so many uses.<\/p>\n All you\u2019ve talked about for the past year (or two, or four) is the book you\u2019ve been writing. Now you want to tell everyone in your e-mail address book that it’s finally published and available.<\/p>\n Be careful about how you share the news<\/a>, though. You don\u2019t want to overwhelm or annoy them, and you certainly don’t want to guilt them into buying your book. Remember to emphasize what the book will do for them, not what it’s done for you.<\/p>\n There are other tools you might want in your toolkit, too, including an email list and a Facebook page. But if your time is limited (and whose\u00a0isn’t?), you can be assured that these essentials will work hard on your book\u2019s behalf.<\/p>\n What single tool or tactic has done the most for you to help people discover your book?\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"The right tools<\/h2>\n
1. A plan<\/h2>\n
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2. An optimized Amazon page<\/h2>\n
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3. A website<\/h2>\n
4. A press release that announces your book<\/h2>\n
5. A whizbang, knock-em dead book announcement e-mail message<\/h2>\n