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{"id":8316,"date":"2016-06-22T08:00:05","date_gmt":"2016-06-22T12:00:05","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=8316"},"modified":"2023-12-07T21:37:08","modified_gmt":"2023-12-07T21:37:08","slug":"facebook-profile-page-or-group","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/facebook-profile-page-or-group\/","title":{"rendered":"Facebook profile, Page, or group? An author’s primer"},"content":{"rendered":"

Of all the social networks you can use to help promote your book, Facebook might have the most potential for a few\u00a0reasons.<\/p>\n

First, it\u00a0gives you several\u00a0ways to interact with your target audience. Second, it reaches a wider range of people than other social networks, and those users\u00a0spend a lot of time on the site. Third, it offers affordable advertising options that, when\u00a0implemented properly, can be\u00a0effective.<\/p>\n

For that reason, it’s important to understand the three primary ways you and your book can have a presence on that social network:<\/p>\n

    \n
  1. Profile<\/li>\n
  2. Page<\/li>\n
  3. Group<\/li>\n<\/ol>\n

    Do you have a Facebook profile, Page, or group — or any combination of the three? I’ve noticed many authors using\u00a0the\u00a0three interchangeably, as if they’re all the same.<\/p>\n

    They aren’t.<\/p>\n

    And when you’re unclear about whether you’ve got a profile, Page, or group, you’re going to be equally unclear about how to use each to its fullest potential.<\/p>\n

    If you’re confused, you’re confusing others, too<\/h2>\n

    For example, an author recently emailed me about\u00a0an online discussion. She thought she had seen it here on this\u00a0blog; could I direct her to the right link? I clarified that it was in the Build Book Buzz\u00a0Facebook group<\/a>. Since she’s a member, I suggested she go to the group and scroll down to find it because it was recent.<\/p>\n

    Minutes later, she replied that she couldn’t find it.<\/p>\n

    I suggested using the group\u00a0search box.<\/p>\n

    It didn’t take her long to come back and say that searching didn’t uncover it either.<\/p>\n

    That’s when the proverbial light bulb went on over my head.<\/p>\n

    “Are you searching the Build Book Buzz group<\/em> or Page<\/em>?” I asked.<\/p>\n

    “Whoops,” she replied. “I was on the Page.”<\/p>\n

    A\u00a0profile, Page, and group all\u00a0serve different purposes.\u00a0Here’s a quick primer on each.<\/p>\n

    1. Facebook profile<\/h2>\n

    Everybody with a presence on Facebook has a profile, which Facebook defines as “for non-commercial use.” A profile\u00a0is what you’re referring to when you say you have a Facebook “account.”\u00a0You can’t interact with others\u00a0on the site without a profile.<\/p>\n

    When people “friend” you via your profile, you have the option to accept the request or not.<\/p>\n

    A profile lets you control how much of what you share on Facebook is visible to the public.<\/p>\n

    Here’s mine<\/a>.<\/p>\n

    2. Facebook Page<\/h2>\n

    You must have\u00a0a profile\u00a0before you can create\u00a0a Page, which allows companies, brands, personalities, celebrities, authors, and others with a business agenda of any type to\u00a0establish a presence on the network. A person with a\u00a0profile manages a Page.<\/p>\n

    Everything on a page is visible to the public; this is one reason it’s useful. People don’t need to be Facebook users (have a Facebook profile\/account) to see what’s shared on a Page.<\/p>\n

    \"Facebook<\/a>Facebook users\u00a0need to “like” your Facebook Page to see any of your Page content in their newsfeeds. Even then, only a small percentage will see it unless the content is generating a lot of engagement.<\/p>\n

    You must have a Page to promote or boost\u00a0a post or create a newsfeed ad so your message\u00a0reaches more people. All\u00a0are paid options.<\/p>\n

    However, you don’t need either a profile or Page to create a paid\u00a0ad that shows up in the far right column of Facebook newsfeeds, alongside and separate from the newsfeed content.<\/p>\n

    Here’s the Build Book Buzz Facebook Page<\/a>.<\/p>\n

    3. Facebook group<\/h2>\n

    You must have a profile to create a group, which is typically a discussion\u00a0forum\u00a0for people who share an interest.\u00a0It’s Facebook’s version of online forums, LinkedIn groups, or the old school bulletin boards.<\/p>\n

    Any Facebook user can create a group and invite people to join it. As a group “owner,” you can control whether it’s a public, closed, or secret group. (Read “What are the privacy settings for groups<\/a>” for more information on the differences.)<\/p>\n

    Public groups offer maximum exposure. Private groups encourage people to discuss more freely, since their comments won’t show up in friends’ newsfeeds. Secret groups work well as a gathering place for people who have paid for a\u00a0course or group coaching program.<\/p>\n

    Here’s the Build Book Buzz Facebook group<\/a>.<\/p>\n

    All three options — profiles, Pages, and groups — can play\u00a0a role in an author’s book marketing plan; all three have different time commitments and content needs.<\/p>\n

    Which ones work best for you and your book marketing goals?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    \"Facebook<\/a><\/p>\n

    Of all the social networks you can use to help promote your book, Facebook might have the most potential for a few\u00a0reasons.<\/p>\n

    First, it\u00a0gives you several\u00a0ways to interact with your target audience. Second, it reaches a wider range of people than other social networks, and those users\u00a0spend a lot of time on the site. Third, it offers affordable advertising options that, when\u00a0implemented properly, can be\u00a0effective.<\/p>\n

    For that reason, it’s important to understand the three primary ways you and your book can have a presence on that social network:<\/p>\n

      \n
    1. Profile<\/li>\n
    2. Page<\/li>\n
    3. Group<\/li>\n<\/ol>\n

      Do you have a Facebook profile, Page, or group — or any combination of the three? I’ve noticed many authors using\u00a0the\u00a0three interchangeably, as if they’re all the same.<\/p>\n

      They aren’t.<\/p>\n","protected":false},"author":4,"featured_media":20014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[20,12],"tags":[36,730,731],"class_list":["post-8316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tools","tag-facebook-group","tag-facebook-page","tag-facebook-profile"],"yoast_head":"\nFacebook profile, Page, or group? 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