Success starts with a narrow target audience. I realize that sounds limiting. You’re probably thinking that if your audience is smaller, you\u2019ll sell fewer copies than if the audience is \u201ceverybody,\u201d right?<\/p>\n

Nope.<\/em><\/p>\n

This idea of “less is more” really does make sense when you think about it.<\/p>\n

If you wrote a handbook on accounting for small businesses, would you try to sell it to \u201ceverybody,\u201d or would you focus your marketing efforts on small business owners with no in-house accounting staff?<\/p>\n

Of course you\u2019d focus on the people who are most likely to buy it \u2013 small business owners without that capability in-house. Welders, human resource executives, or engineers who aren\u2019t self-employed don’t need or want it, so why waste your time trying to get your book in front of them?<\/p>\n

Some books appeal to more people than others do. Still, even when you dig into a popular category like thrillers, you’ll be able to narrow down your audience.<\/strong> Some thriller readers want domestic stories. Others don’t like graphic violence. Still others prefer political <\/span>thrillers.<\/p>\n

The more specific<\/em> you can get about your audience, the more likely you are to sell more books because you’ll be going after only the right people. It keeps you from wasting your time while it helps you make the right marketing decisions.<\/p>\n

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