wordpress-seo
domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init
action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /srv/users/sandra/apps/sandra/public/wp-includes/functions.php on line 6114In an earlier post, “Trade journals: The book publicist’s secret weapon<\/a>,” I wrote about trade journals and how they might fit into your book marketing plan. Today’s post expands on that by detailing the steps to follow to\u00a0get trade journal book publicity.<\/p>\n A quick reminder about publicity: Publicity isn’t advertising. You can’t buy it; you can’t control it. Publicity is what you get when you’re interviewed for an\u00a0article or on a talk show, or your book is mentioned in a short news item. “Trade journals: The book publicist’s secret weapon<\/a>” lists the typical book publicity opportunities in trade magazines.<\/p>\n So how do you secure\u00a0this\u00a0exposure that means so much more to your book than paid advertising? Here are the six steps to follow.<\/p>\n Does the magazine have a “news brief” section where it might run a new book announcement? Do the articles include expert interviews? Does the magazine use guest columns written by subject matter experts (you!)? Does it run book reviews?<\/p>\n Editorial calendars outline the year’s scheduled content. It isn’t always all-inclusive, meaning, magazines will often run articles that aren’t listed on the editorial calendar. Still, if you can contribute to something that’s scheduled already, you want to let the editor know that you’d like to be considered as an expert source.<\/p>\n <\/a>Here’s an example from Power Equipment Trade<\/em><\/a>.<\/p>\n Google will help you find editorial calendars for your targeted trade journals if they’re\u00a0published online. If the one you’re looking for isn’t, call or email the magazine and ask them to send it to you by email or regular mail.<\/p>\n Review the editorial calendar\u00a0for scheduled content — columns, articles, special issues — related to your book’s topic or content.<\/p>\n What’s on that list depends on what you uncovered in your review, but it might include one or two articles from the editorial calendar, a list of article ideas that would be a good fit for the magazine and that could use you as a resource, or a guest column you’re qualified to\u00a0write.<\/p>\n Many times, the sections include the appropriate editor’s name as a credit. Staffers often write articles, too. Both are clues to who you should contact with your idea.<\/p>\n You can usually get the right editor or writer’s email address on the publication’s website\u00a0under “editorial staff,” “contact us,” or “about.”\u00a0You can also get editor and writer names from the printed publication’s masthead, which usually lists who does what at the publication.\u00a0It’s typically\u00a0near the front of the magazine, not far from the table of contents,<\/p>\n Write down what you’ve learned — who edits the news brief sections, which staffers write articles, and so on. If you can’t figure that out from either the print or online edition, email or call the magazine.<\/p>\n You’ve got your list of how and where you might contribute to the trade journal; you’ve figured out who edits or writes which sections. Now you need to decide where you’ll start.<\/p>\n If your book is new, and if the publication includes book news in its news brief section, you might want to start by sending the right editor your book announcement press release<\/a> along with an offer to send a review copy.<\/p>\n Or, if you are an excellent\u00a0resource for an article listed in the editorial calendar for an upcoming issue, that might be your starting point.<\/p>\n Pro tip: Contact trade journal editors four months before the issue’s publication month.<\/p><\/blockquote>\n If you’re sending a press release, copy and paste it into an email message.\u00a0(Learn more in “How to e-mail a press release to a journalist<\/a>.”)<\/p>\n If you’re offering to be a source for an article scheduled on the editorial calendar, say that in an email. Include information on why you’re an appropriate resource (your book and other relevant credentials).<\/p>\n If you’re “pitching” (proposing) an article or guest column, study their articles and columns so you understand what they want and use. Then follow the pitch letter instructions and sample in Build Book Buzz Publicity Forms & Templates<\/em><\/a> to make sure you present your case appropriately.<\/p>\n Here are two more pro tips to help ensure success.<\/strong><\/p>\n I use these services to find sources for assigned articles for trade\u00a0journals; so do thousands and thousands of other freelance writers and journalists.<\/p>\n Learn how to respond appropriately so you get an interview. (Get tips in my free “How to Respond to HARO Requests<\/a>” cheat sheet.)<\/p>\n Pro tip: Don’t respond to HARO and other media lead queries with “You should interview me. Call me.” You’ll be wasting your time.<\/p><\/blockquote>\n ‘Cause if you don’t, she’ll find someone else to interview and quote.<\/p>\n This is important because\u00a0if you’ve got a book that fits well with the regular content of one or more trade publications, it’s likely that a journalist will eventually get in touch to interview you as an expert resource for an article. You’re a natural source.<\/p>\n Case in point . . . a few months ago, I wanted to interview an author for an\u00a0assigned cover story for a trade\u00a0journal. I searched Amazon for the topic and found two authors who would be excellent resources. I emailed each of them — three times — without getting a response.<\/p>\n Then I called both and left messages.<\/p>\n The response? Silence.<\/p>\n A prominent quote or two in this cover story would have sold books to the magazine’s readers because they’re the target audience of both books. But the authors lost out. Obviously, they don’t care or they would have responded. But you do<\/em> care, right?<\/p>\n Does getting trade journal book publicity\u00a0take effort and thought? Yes.<\/p>\n Is it hard? No.<\/p>\n Is it worth it? Yes.<\/p>\n Publicity is valuable — more valuable than advertising. It has that implied editorial endorsement that\u00a0goes far with your target audience. It tells them that the trade journal views you as an expert — so they should too.<\/p>\n That’s the kind of credibility that leads to book sales, speaking engagements, consulting work, and other opportunities. If it makes sense for your book, add it to your book marketing plan.<\/p>\n What topic can you talk about with authority? Tell us in a comment.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" <\/a><\/p>\n In an earlier post, “Trade journals: The book publicist’s secret weapon<\/a>,” I wrote about trade journals and how they might fit into your book marketing plan. Today’s post expands on that by detailing the steps to follow to\u00a0get trade journal book publicity.<\/p>\n A quick reminder about publicity: Publicity isn’t advertising. You can’t buy it; you can’t control it. Publicity is what you get when you’re interviewed for an\u00a0article or on a talk show, or your book is mentioned in a short news item. “Trade journals: The book publicist’s secret weapon<\/a>” lists the typical book publicity opportunities in trade magazines.<\/p>\n So how do you secure\u00a0this\u00a0exposure that means so much more to your book than paid advertising? Here are the six steps to follow.<\/p>\n","protected":false},"author":4,"featured_media":19998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,20,11],"tags":[163,759,760,747,761,748],"class_list":["post-8647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-publicity","category-news","category-tactics","tag-book-publicity-2","tag-editorial-calendar","tag-trade-journal","tag-trade-journals","tag-trade-magazine","tag-trade-magazines"],"yoast_head":"\n1. Review several issues to see what kind of content they use.<\/h3>\n
2. Find the trade journal’s “editorial calendar” online.<\/h3>\n
3. Make a list of how you might contribute to the content.<\/h3>\n
4. Match the magazine’s sections and articles with the staffer responsible for it.<\/h3>\n
5. Map out your strategy.<\/h3>\n
6. Send your pitch.<\/h3>\n
\nBonus tip 1: Monitor HARO<\/a>, PitchRate<\/a>, ProfNet<\/a>, and other services and respond when you’re a good fit for articles.<\/h3>\n
Bonus tip 2: When a journalist calls or emails you for an interview, respond promptly. As in, as soon as you possibly can.<\/h3>\n
\n