wordpress-seo
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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /srv/users/sandra/apps/sandra/public/wp-includes/functions.php on line 6114Today’s guest blogger is my friend and colleague D’vorah Lansky, who is on a virtual book tour. She’s the author of more than 20 books, \u00a0including the Action Guides for Authors series that includes <\/em>The Busy Author’s Book Marketing Journal: A 30-Day Journal to Help You Track Your Activity and Results<\/a>. D’vorah\u00a0is the founder of the Annual Book Marketing Conference Online and the creator of more than 25 successful online programs.\u00a0Since 2007, D’vorah has taught online book marketing to thousands of authors around the globe. She specializes in helping authors build a business around their books.<\/em><\/p>\n By D\u2019vorah Lansky <\/strong><\/p>\n Over the years, and during the course of my previous six virtual book tours, I\u2019ve promoted my virtual book tour in a variety of ways. In this post, I\u2019ll share my five favorite virtual book tour promotion strategies.<\/p>\n <\/a><\/strong><\/p>\n Ask your tour hosts to announce your tour dates to their list as well as to their followers on the social networks. Because of their connection with their audience, this will raise the visibility of your virtual book tour.<\/p>\n When you make it a point to develop a relationship with your hosts, they will be more likely to help promote your virtual book tour.<\/p>\n Post mini-posts to your blog each day, and then post a link to that post across the social networks, letting readers know that it\u2019s your virtual book tour celebration. If you use an online service such as Hoot Suite (HootSuite.com) you can post to several social networks with one click.<\/p>\n This accomplishes two things. First, it gets traffic to your blog from the social networks and second it allows you to have outgoing links from your blog to the blogs and podcasts where you\u2019ll be featured during your tour. These outgoing links can raise your visibility in Google.<\/p>\n Facebook provides a wonderful platform for promoting your book. Creating a Facebook Page for your virtual book tour provides you with an \u201conline billboard\u201d if you will.<\/p>\n Facebook pages get a lot of visibility and when you post interesting content and encourage engagement with the people who \u201clike\u201d your Facebook page, your exposure can grow exponentially.<\/p>\n When you are featured as a guest blogger on other blogs, you\u2019ll have lots of opportunities to interact with new audiences. Once your post has been published on a site, you\u2019ll see that there is a \u201ccomments\u201d section below the post. You\u2019ll want to be one of the first to post a comment by thanking your host for featuring you during your virtual book tour.<\/p>\n Encourage your readers to comment by asking them an action-oriented question and inviting them to join in the conversation. You can then circle back and interact with readers by responding to their comments and answering their questions.<\/p>\n Have you ever noticed in the comments section below blog posts that the photographs of the people posting comments shows up? There is a way to automate this feature and you\u2019ll for sure want to have your photograph appear when you post comments during your virtual book tour.<\/p>\n When you post a comment, you\u2019ll see a form to fill in your name, email address, and website address. Your name will become hyperlinked with your website address and your photograph will appear if you\u2019ve registered that email address at Gravatar.com<\/a><\/p>\n What you do is head over to Gravatar.com <\/a>and register the email address you\u2019ll be listing when you post comments below your posts. Once you register your email address, you\u2019ll want to upload your headshot photo and link it to that email address.<\/p>\n Which of these marketing strategies are your favorite? Do you have a favorite way to market your book or business? Scroll down to the comments section below and join in the conversation.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" <\/a>Today’s guest blogger is my friend and colleague D’vorah Lansky, who is on a virtual book tour. She’s the author of more than 20 books, \u00a0including the Action Guides for Authors series that includes <\/em>The Busy Author’s Book Marketing Journal: A 30-Day Journal to Help You Track Your Activity and Results<\/a>. D’vorah\u00a0is the founder of the Annual Book Marketing Conference Online and the creator of more than 25 successful online programs.\u00a0Since 2007, D’vorah has taught online book marketing to thousands of authors around the globe. She specializes in helping authors build a business around their books.<\/em><\/p>\n By D\u2019vorah Lansky <\/strong><\/p>\n Over the years, and during the course of my previous six virtual book tours, I\u2019ve promoted my virtual book tour in a variety of ways. In this post, I\u2019ll share my five favorite virtual book tour promotion strategies.<\/p>\n","protected":false},"author":4,"featured_media":19982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[49,20,11],"tags":[775,776,111,77],"class_list":["post-8887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-columns","category-news","category-tactics","tag-book-blog-tour","tag-book-tour","tag-dvorah-lansky","tag-virtual-book-tour"],"yoast_head":"\nFavorite ways to promote a virtual book tour<\/h3>\n
Way #1: Get your virtual book tour promoted by your hosts.<\/strong><\/h3>\n
Way #2: Harness the power of mini-posts to boost your rankings in the search engines.<\/strong><\/h3>\n
Way #3: Create a Facebook book or author Page and create interaction with your readers.<\/strong><\/h3>\n
Way #4: Encourage conversation in the comments section below each blog post.<\/strong><\/h3>\n
<\/a>Way #5: Register your gravatar so your photo appears in all your comments.<\/strong><\/h3>\n
Favorite ways to promote a virtual book tour<\/h3>\n