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{"id":9533,"date":"2017-05-03T08:00:39","date_gmt":"2017-05-03T12:00:39","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=9533"},"modified":"2023-12-07T21:36:44","modified_gmt":"2023-12-07T21:36:44","slug":"amazon-sales-rank","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/amazon-sales-rank\/","title":{"rendered":"Amazon sales rank: What the heck does it mean?"},"content":{"rendered":"

Our guest blogger today is my friend Randi Minetor, an author\u00a0I’ve known for years. We meet regularly for lunch with other central and western New York members of the American Society of Journalists and Author’s Renegade Upstate New York Chapter. Those laugh-filled gatherings let us\u00a0share information and horror stories and make those important in-person connections that lead to helpful articles like this one!\u00a0<\/em>Randi is the author of books on national parks, travel, American history, birds and birding, trees and wildflowers, psychology and sociology, and a wide range of general interest topics. See the whole list on her Amazon Author page<\/a>.<\/em><\/p>\n

Amazon sales rank: What the heck does it mean?<\/h2>\n

By Randi Minetor<\/h3>\n

Are you obsessed with your Amazon sales rank?<\/p>\n

If you\u2019re like most authors, you may find yourself checking the book\u2019s page daily\u2014or several times a day\u2014to see if the number has changed, and to speculate on what it means.<\/p>\n

If it changes by 1 million\u00a0or more in a day, is your book a runaway bestseller?<\/p>\n

If it zigzags up and down across the 100,000 line, does that mean sales are especially brisk?<\/p>\n

If you\u2019re not watching this mysterious ranking on a daily basis, let me introduce you so you, too, can join the fun.<\/p>\n

\"Amazon<\/p>\n

Where to find your ranking<\/h2>\n

On any book\u2019s sales page on Amazon, there\u2019s a block of type toward the bottom of the page with the heading, \u201cProduct details<\/strong>.\u201d Under this, you\u2019ll find a line titled Amazon Best Seller Rank<\/strong>, and a number<\/strong>.<\/p>\n

\"Amazon<\/a><\/p>\n

This number tells you how the book\u2019s sales compare with all of the books for sale on Amazon. On the day I\u2019m writing this, there are more than 22,920,000 book titles listed for sale on the world\u2019s largest bookseller\u2019s site, so this figure can tell you a lot about your book\u2019s relative popularity.<\/p>\n

I have 49 books currently for sale on Amazon, and for the past 15\u00a0years I\u2019ve watched their rankings rise and fall with the rapt fascination of a raccoon studying a morsel of food in a trap. I\u2019ve had the opportunity to interpret the rank\u2019s meaning, and I\u2019ve researched what others have observed as well.<\/p>\n

Amazon doesn’t\u00a0reveal information about its algorithm or how it works, so what we can discern falls under the heading of \u201ceducated guess\u201d\u2014but marketing experts share my conclusions.<\/p>\n

The basics<\/h2>\n

The ranking works like a golf score: The lower it is, the better your book is selling. So the #1 book at any given time is the bestselling book on Amazon at that moment. A book can become a #1 Amazon bestseller for days or weeks or minutes.<\/p>\n

Amazon updates its rankings of the top 10,000 bestselling books in real time.<\/p>\n

Books ranked between 10,000 and 99,999 are updated hourly, and those at 100,000 or more are updated daily. (That\u2019s the official word, but during the busy Christmas season and occasionally at other times during the year, I have seen the rankings above 100,000 change several times a day. Extremely high volume sales throughout the Amazon site will move the needle more frequently.)<\/p>\n

Books don\u2019t have any ranking number at all until the first copy sells.<\/p>\n

If your book is ranked 4,984,306, for example, don\u2019t despair\u2014at least one copy has sold at some point in its lifetime. So you\u2019re off and running once the number appears.<\/p>\n

Here\u2019s the part that seems crazy: Sales over the life of the book are not computed as part of the ranking. For example, on the day I wrote this, Harry Potter and the Sorcerer\u2019s Stone<\/a><\/em>\"\" was ranked #276 in books. This is one of the top-selling books of all time, but if this fact were part of Amazon\u2019s ranking process, the Harry Potter books might occupy the top spots for eternity.<\/p>\n

The Amazon rankings indicate sales that are happening (or not) right now, giving any book the opportunity to strive for the #1 ranking, no matter how fleeting its presence there might be.<\/p>\n

How sales activity affects your ranking<\/h2>\n

Here are some general rules of thumb for interpreting the number as it fluctuates over time:<\/p>\n

1. Numbers higher than 1\u00a0million\u00a0generally indicate that the book has not sold in some time. <\/strong><\/h3>\n

The time since its last sale may be as short as a week or as long as its entire lifetime on Amazon. The more millions accumulate in your book\u2019s ranking, the longer it has been since anyone bought a copy.<\/p>\n

So, books that have sunk into the 8\u00a0million\u00a0area or more may have had exactly one sale on Amazon, while those in the 2-\u00a0to 3-million\u00a0range have had numerous sales, but their last sale might have been months or even years ago.<\/p>\n

2. On the day someone buys your book, it will immediately shoot up to a ranking in the 100,000 to 200,000 range. <\/strong><\/h3>\n

If just one copy sells that day and none the next day, the book may slide back into the 300,000 to 500,000 area by the following day, and return to the 1 million\u00a0or more ranking within four or five days. If someone else buys it, it will remain in the 100,000 range for longer\u2014so you can surmise that you\u2019re selling one\u00a0book a day as long as your ranking stays between 100,000 and 200,000.<\/p>\n

3. A second sale on the same day can catapult your book into five-figure numbers. <\/strong><\/h3>\n

So, for example, the first sale sent you to 153,922, and the second one\u2014later the same day\u2014pushed your ranking to 85,635. Now the ranking will start to update hourly, so you can watch to see if it remains at this height throughout the day and into the following day. If it does, you\u2019ve sold several more books.<\/p>\n

Now, perhaps you\u2019ve organized a posse to buy your new book on the same day. Maybe around 70 of your relatives, coworkers, pals, and classmates converge on Amazon and purchase your book within a 12-hour period.<\/p>\n

What happens to your ranking? Your number gets lower and lower with the volume of sales, until you\u2019re looking at a four-figure number (say, 6,532).<\/p>\n

Now your ranking will update in real time. You can watch as it climbs with each new sale, perhaps rising to 3,285, and then 1,961. As long as sales continue at a rate of several an hour, the book maintains this significant ranking.<\/p>\n

\"Amazon<\/a>Hitting #1<\/h2>\n

How many sales does it take to hit #1?<\/p>\n

This depends not only on your own sales, but also on how other books are selling that day.<\/p>\n

If you\u2019re attempting your one-day sales boost on the same day that Nora Roberts or Stephen King releases a new book, your chances of hitting #1 may be compromised.<\/p>\n

I can say from experience that it requires hundreds or even thousands of sales on the same day to move from a four-figure ranking to a three-figure one\u2014and to reach the single-digit rankings, you will need many more.<\/p>\n

If it\u2019s so difficult, how are there so many books that claim to be Amazon #1 bestsellers?<\/p>\n

The clever folks at Amazon came up with a way to allow hundreds more books become #1 bestsellers every day\u00a0by dividing the site\u2019s millions of titles by genre and area of interest. This created niches in which books can be \u201ccategory bestsellers,\u201d like my Best Easy Day Hikes in Buffalo, NY<\/a><\/em>\"\", which became a #1 bestseller among books about Buffalo.<\/p>\n

I was amazed recently to find that my newest book, Death in Zion National Park: Accidents and Foolhardiness in Utah\u2019s Grand Circle<\/a>\"\"<\/em>, had become a #1 bestseller in the new books about Zion and Bryce Canyon National Parks category. Amazon places a bright orange banner on the page of a #1 book . . . \u00a0even if, like Death in Zion<\/em>, it\u2019s actually the only book in that category.<\/p>\n

Have you ever been obsessed with your Amazon sales rank? Tell us in a comment how often you refreshed the page!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\"AmazonOur guest blogger today is my friend Randi Minetor, an author\u00a0I’ve known for years. We meet regularly for lunch with other central and western New York members of the American Society of Journalists and Author’s Renegade Upstate New York Chapter. Those laugh-filled gatherings let us\u00a0share information and horror stories and make those important in-person connections that lead to helpful articles like this one!\u00a0<\/em>Randi is the author of books on national parks, travel, American history, birds and birding, trees and wildflowers, psychology and sociology, and a wide range of general interest topics. See the whole list on her Amazon Author page<\/a>.<\/em><\/p>\n

Amazon sales rank: What the heck does it mean?<\/h2>\n

By Randi Minetor<\/h3>\n

Are you obsessed with your Amazon sales rank?<\/p>\n

If you\u2019re like most authors, you may find yourself checking the book\u2019s page daily\u2014or several times a day\u2014to see if the number has changed, and to speculate on what it means.<\/p>\n

If it changes by 1 million\u00a0or more in a day, is your book a runaway bestseller?<\/p>\n

If it zigzags up and down across the 100,000 line, does that mean sales are especially brisk?<\/p>\n

If you\u2019re not watching this mysterious ranking on a daily basis, let me introduce you so you, too, can join the fun.<\/p>\n","protected":false},"author":3,"featured_media":19936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[49,20],"tags":[689,847,270,848,849],"class_list":["post-9533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-columns","category-news","tag-amazon","tag-amazon-sales-rank","tag-best-seller","tag-randi-minetor","tag-things-that-make-your-head-explode"],"yoast_head":"\nAmazon sales rank: What the heck does it mean? - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"If you're like most authors, you obsess over your Amazon sales rank without actually understanding how it works or what it means. 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